Momentum Health Counseling | New York, USA
Momentum Health Counseling
Full Squarespace Website, Essential Brand Identity Design and Illustration Case Study
Learn how we helped Momentum Health Counseling establish a welcoming and professional digital presence by delivering a Full Squarespace Website, Essential Brand Identity Design, and bespoke illustrations.
Improved brand recognition
Strengthened client trust
Increased website engagement
Enhanced clarity in service presentation
Project Overview
The Client
Momentum Health Counseling is a compassionate mental health practice that offers accessible, evidence-based counselling services to individuals and families. Their goal is to foster mental wellness and personal growth through tailored therapeutic support, all from a warm and trustworthy space.
The Challenge
The existing brand and website didn’t reflect the deep care and professionalism at the heart of their service. They needed a complete brand refresh with a custom-built website that made it easy for clients to understand services and feel confident when reaching out.
Our Approach
Visuable Packages
To meet Momentum Health Counseling’s goals, we delivered:
Bespoke Illustrations
What We Delivered
Custom Squarespace website design: Built to communicate professionalism and compassion while making navigation intuitive for users.
Refined logo system: Crafted a modern yet approachable logo suite that reflects the client’s mission.
Balanced colour palette and typography: Developed a calming palette and elegant typeface pairing to evoke trust and clarity.
Brand identity guidelines: Equipped the client with a practical toolkit for future visual consistency.
Custom illustrations: Designed heartfelt, inclusive artwork to humanise the brand and elevate storytelling.
Mobile-optimised site layout: Ensured seamless access for visitors across all devices.
The Results
UX & UI Design Outcomes
Improved brand recognition: A cohesive visual identity helped establish a strong, professional brand presence.
Stronger client trust through cohesive design: Visitors now feel reassured by the consistent and welcoming brand experience.
Increased website engagement: Strategic layout and clear navigation encouraged users to explore more pages and spend more time on the site.
Enhanced clarity in service presentation: Clear structure and visuals made it easier for potential clients to understand and select services.
Creative Execution
Impact and Creativity
The website design centres around empathy and support—core values of the brand. With its soft colour palette, clean layout, and warm illustrations, the site feels like a safe space. Every visual decision—from spacing to iconography—was made to build comfort and connection. The hand-drawn illustrations added a human touch, reinforcing the feeling of personalised care. Just like in the best design examples we admire, the balance of creativity and purpose is what made this project shine.
Functionality and User Experience
Navigation is smooth and intuitive, making it easy for visitors to access information about services, book appointments, or learn about the team. The website’s responsive design ensures a flawless experience on mobile, tablet, or desktop. Thoughtfully structured content and subtle animations guide users naturally through their journey. Clear calls-to-action direct attention without pressure, helping users feel in control while nudging them to take the next step.
Branding and Storytelling
The new brand identity tells a powerful story: one of care, calm, and professionalism. The logo is both strong and friendly, giving the brand credibility while remaining approachable. Brand graphics and colour choices reflect hope and healing, aligning with the emotional journey of therapy clients. Custom illustrations bring life to the values and services, creating memorable, meaningful moments across the site.
Execution and Design Excellence
This project demonstrates how strategic design can transform perception. From onboarding to delivery, every stage followed a clear process that ensured alignment and precision. The end result is a website that doesn’t just look beautiful—it feels right for the audience. It stands out in a crowded space by being real, relatable, and deeply intentional in its design choices.
Summary
With a bespoke website and refreshed visual identity, Momentum Health Counseling now has a digital presence that truly reflects their values. The project combined strategy with creativity to deliver an empowering result for both the client and their audience. This case shows how thoughtful branding and design can build trust, improve user experience, and help service-based businesses thrive online.
Brand illustrations courtesy of Momentum Health Counseling
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