JustMikeIt | Canada, USA
JustMikeIt
Full Squarespace Website Case Study
Learn how we helped JustMikeIt establish a powerful personal brand, unify multiple product identities, and showcase the creative world of industrial designer Mike by delivering a Full Squarespace Website.
Stronger brand clarity
Bolder visual identity
Enhanced user journey
Distinct multi-brand structure
Project Overview
The Client
JustMikeIt represents the creative world of Mike, an industrial designer with more than 25 years of experience developing products and the brands that bring them to life. His new website unites his inventive personality with his growing portfolio of product lines—LilSucker, Wisegeyes, MagNeato, and BrandAWearNess—into one cohesive personal brand experience.
The Challenge
Mike needed a new, high-impact homepage on a very fast turnaround to support a trade show in Italy. The website had to clearly position him as a designer, storyteller, and innovator, while allowing each of his brands to shine. The previous online presence placed all emphasis on LilSucker alone; the new site needed to broaden that story and elevate Mike himself as the creative thread connecting everything he builds.
Our Approach
Visuable Packages
To bring this concept to life, we crafted a custom solution using the following Visuable package:
What We Delivered
Brand-led homepage design: created a visually striking front page that introduces Mike as an industrial designer and sets the tone for his creative universe.
Multi-brand showcase: designed four signature sections for LilSucker, Wisegeyes, MagNeato, and BrandAWearNess, each reflecting its product personality while fitting within the overarching brand.
Feature product highlights: built dynamic visual modules that give visitors an instant understanding of each product’s purpose through imagery, layout, and storytelling cues.
Clear personal brand narrative: shaped a structure that connects Mike’s identity, process, and philosophy to his inventions, strengthening trust and positioning him as a creator first.
Modern scrolling experience: crafted a bold, fluid, scroll-led design with strong contrasts, clean typography, and seamless transitions for a premium experience.
Trade-show-ready delivery: ensured the site achieved immediate visual impact suitable for international audiences and business conversations at Mike’s upcoming event.
The Results
UX & UI Design Outcomes
Clear brand architecture: visitors understand instantly how Mike’s products fit into one creative ecosystem.
More engaging storytelling: refined layouts and tone deepen the connection between the visitor, the designer, and each product line.
Improved product discovery: the multi-brand homepage guides users effortlessly into each offering’s unique personality.
Stronger visual identity: bold design choices deliver a memorable, aesthetically cohesive experience.
Creative Execution
Impact and Creativity
The new JustMikeIt website opens with an immediate sense of personality and creative flair. The hero section is visually clean yet impactful, positioning Mike as the mind behind a world of inventive products. As users scroll, they encounter strong colour stories, oversized imagery, and layout compositions that feel more like an artist’s portfolio than a traditional e-commerce brand. This creates a gallery-like experience, where each brand appears as its own exhibit connected by Mike’s signature style. The design balances minimalism with visual punch—giving every section space to breathe while maintaining a confident, expressive tone throughout.
Functionality and User Experience
The website’s structure was built for clarity and speed, guiding visitors through a high-level introduction to Mike, followed by clear, digestible modules for each brand he’s developed. Each section is purposefully composed with strong typographic hierarchy and intuitive spacing, making the user journey feel effortless. The scroll-based layout means the story unfolds smoothly: users learn about Mike, discover his product lines, and then dive deeper into any brand that catches their eye. The mobile experience mirrors this seamless flow, with clean structure, easy taps, and generous spacing to maintain impact on smaller screens.
Branding and Storytelling
Storytelling sits at the centre of the design. Instead of treating Mike’s products as isolated inventions, the website positions them as expressions of his broader creative identity. The copy and visual direction reinforce the idea that Mike is both a thinker and maker—someone who develops products from curiosity, technical skill, and decades of hands-on experience. Each brand introduction on the homepage includes visual cues and tone shifts that reflect its personality, yet all anchor back to the overarching JustMikeIt brand. This unifying narrative helps visitors understand not just what each product does, but how it fits into the creative legacy Mike is building.
Execution and Design Excellence
The website leverages custom styling, refined spacing, and contemporary design patterns to deliver a polished, professional impression. Clean grids, carefully placed imagery, and intentional whitespace contribute to a high-end look. Subtle transitions and layout shifts maintain movement without overwhelming the user. The modular structure also future-proofs the site, allowing Mike to easily add new brands or expand existing product lines. Every detail—from colour balance to section pacing—was crafted to create a website that feels modern, confident, and aligned with the level of craftsmanship found in Mike’s inventions.
Summary
The JustMikeIt website brings Mike’s personality, expertise, and distinctive product lines together into a single, cohesive digital brand. Through bold visuals, strong storytelling, and thoughtful UX design, the new homepage positions him not only as a product developer, but as a creative visionary with an expanding portfolio. The result is a dynamic online presence ready for international exposure, trade show presentations, and future brand growth—delivering a compelling digital foundation that reflects the originality behind every product Mike creates.
Brand photography courtesy of JustMikeIt
Consult with our Experts
Amazing brands start with an understanding of your goals and vision.
Our team understands the challenges of launching a brand online, and we’re here to answer all your questions and simplify the process for you. Let’s go!
Our Success Stories
Get inspired by real stories of how our designs have made a difference for brands like yours.
