The Wild and Her | Queensland, Australia
The Wild and Her
Complete Branding, Full Website Design and Essential E-commerce Tools Case Study
Learn how we helped The Wild and Her create a visually enchanting online home that blends story and herbal medicine, by delivering a Complete Brand Identity, Full Squarespace Website Design, and Essential E-commerce Tools.
Elevated brand identity
Seamless e-commerce setup
Immersive storytelling design
Cohesive brand visuals
Project Overview
The Client
The Wild and Her is the creative space of Holly Grace — a writer, home herbalist, and mother of three. The brand intertwines personal storytelling with herbal medicine, offering a unique collection of written works and handcrafted remedies through an engaging digital platform.
The Challenge
Holly needed a dark, atmospheric website to reflect her vision — an immersive world where wildflowers and words meet. The design had to incorporate her custom botanical illustration in both the website and logo, while also enabling her to sell her products online.
Our Approach
Visuable Packages
To bring Holly’s vision to life, we recommended and delivered:
What We Delivered
Custom brand identity design: Crafted a distinctive visual identity including primary, secondary, and symbol logos built around Holly’s commissioned botanical illustration.
Full Squarespace website: Designed a multi-page site featuring stories, remedies, and product listings, styled with dark, rich backgrounds and vibrant wildflower highlights.
Essential ecommerce tools: Implemented a streamlined shop set-up, complete with product pages, checkout integration, and intuitive navigation.
Typography & colour palette development: Selected complementary fonts and a rich colour palette to enhance brand mood and online readability.
Responsive design: Ensured a seamless, polished experience across all devices.
Brand guidelines: Delivered a comprehensive style guide to keep brand presentation consistent online and offline.
The Results
UX & UI Design Outcomes
Immersive brand atmosphere: The site transports visitors into The Wild and Her’s world with rich visuals and storytelling-led navigation.
Seamless product journey: Customers can browse and purchase remedies effortlessly, enhancing conversion potential.
Memorable visual identity: The botanical illustration anchors the brand’s aesthetic across web, social, and packaging.
Cohesive storytelling: Design and copy work together to weave narrative into every interaction.
“I thoroughly enjoyed the whole process of building a website with Inka and the team at Visuable. Inka created my brand from the ground up, including a stunning logo creation, and even down to the fine specifics like a stunning colour palette and type fonts which I have since incorporated across platforms and content. Nothing was too difficult for Inka and Visuable, and the results speak for themselves. I recently won an award for my website within the industry I work in, and I have Inka to thank for this.”
Creative Execution
Impact and Creativity
The Wild and Her’s website is designed to feel like stepping into a quiet, enchanted garden at dusk — a world where vibrant wildflowers glow against a rich, shadowed backdrop. This visual contrast mirrors the brand’s core concept of light and life thriving in wild, untamed spaces. The commissioned botanical illustration is not a background detail but a central character in the design, appearing in the logo, across banners, and as subtle accents throughout the site. These elements create an instantly recognisable and deeply personal visual identity that sets the brand apart in the herbalist space. Every page is an intentional composition, balancing artful beauty with clarity of purpose.
Functionality and User Experience
Beyond aesthetics, the website was built for ease of use. Visitors can flow naturally from reading a heartfelt story to browsing remedies without interruption. The shop structure is clean, with categories and product descriptions carefully organised to guide visitors toward purchase. Interactive design touches — such as hover effects and animated transitions — subtly enhance engagement without distracting from the content. Mobile responsiveness ensures that the lush visual experience and seamless navigation carry across all devices, allowing the brand to connect with its audience anytime, anywhere.
Branding and Storytelling
The Wild and Her’s branding works as a visual extension of Holly’s personal journey. Handwritten-inspired typography reflects her storytelling roots, while a carefully chosen serif font lends timeless credibility. The colour palette blends deep, earthy tones with vivid botanical hues, reinforcing the idea of natural medicine thriving in the wild. The strapline “a place where story and herbal medicine intertwine” is integrated beneath the logo, cementing the connection between narrative and nature. Each design decision is anchored in Holly’s lived experience, giving the brand authenticity and emotional depth.
Execution and Design Excellence
From concept to final delivery, every detail of the project was meticulously considered to ensure the brand’s values came through in every interaction. The integration of the botanical illustration required precise file preparation, scalable vector formatting, and careful placement to preserve quality across different contexts. Custom CSS enhancements were applied to ensure typography remained legible against dark backgrounds, while still maintaining a handcrafted feel. The result is a site that not only serves Holly’s business needs but also positions The Wild and Her as a brand with both artistry and substance.
Summary
The Wild and Her now has a visually captivating online space that blends the intimacy of storytelling with the allure of botanical remedies. By combining Complete Branding, a Full Squarespace Website, and Essential E-commerce Tools, we delivered a cohesive, functional, and emotionally resonant brand experience. Holly’s new platform doesn’t just showcase her products — it invites visitors to step into her world.
Brand photography courtesy of The Wild and Her
Consult with our Experts
Amazing brands start with an understanding of your goals and vision.
Our team understands the challenges of launching a brand online, and we’re here to answer all your questions and simplify the process for you. Let’s go!
Our Success Stories
Get inspired by real stories of how our designs have made a difference for brands like yours.
