Anna Chabura | Dubai & London
Anna Chabura
Brand Consultancy and Full Squarespace Website Case Study
Learn how we helped Anna Chabura reposition her brand from Transformation Coach to high-end Personal Stylist and Image Consultant for women in business, with a fully redesigned Squarespace website, refined service packages, and a luxury brand presence that matches her vision.
Full brand repositioning
New Services clarity
High-end aesthetic
Global appeal Optimisation
Project Overview
The Client
Anna Chabura is a personal stylist, image consultant, and former transformation coach with over a decade of experience working one-on-one with women. She has styled for international brands like H&M, TV productions such as So You Think You Can Dance and You’ve Got Talent, and now works globally with founders, executives, content creators, and public figures to create wardrobes that reflect their personal brand and elevate their presence.
The Challenge
Anna was pivoting her business away from fitness and nutrition into her lifelong passion: styling and image consulting. Her previous brand identity and website no longer represented her services or positioned her as a high-end, in-demand stylist. She needed a complete brand refresh and a new Squarespace website that would clearly define her service packages for different audiences, position her as a global personal stylist for high-achieving women, communicate her story and unique blend of fashion and transformation coaching, and match the luxury, modern feel of her target clientele.
Our Approach
Visuable Packages
To provide Anna with her new online presence, we provided:
What We Delivered
Refined brand positioning: Recrafted her identity to focus on luxury personal styling, supported by her transformation coaching expertise.
Modern Squarespace design: Clean layouts, neutral colour palette, elegant serif headings, and editorial-style photography.
Clear service architecture: Distinct pages for each core offering – from 90-Minute Style & Brand Strategy Sessions to 3-Month Image Transformations and Corporate Styling Workshops.
Global reach: Copywriting and location strategy to appeal to clients worldwide, with in-person availability in Dubai, London, and beyond.
Credibility-building bio: Highlighted her international styling background, experience, brand collaborations, and unique holistic approach.
Optimised user flow: Streamlined navigation and service pages with clear calls-to-action for booking consultations.
The Results
UX & UI Design Outcomes
Luxury look & feel – Matches the sophistication of her high-achieving, style-conscious audience.
Service clarity – Visitors can instantly understand what she offers and book the right service.
Global appeal – Designed to attract both online and in-person clients internationally.
High conversion potential – Calls-to-action placed strategically across the site to encourage enquiries and bookings.
Creative Execution
Impact and Creativity
The new Anna Chabura website was conceived to embody the feeling of walking into a private styling suite in a luxury fashion house — calm, refined, and instantly confidence-boosting. The aesthetic direction draws inspiration from premium fashion editorials and high-end brand lookbooks, blending a muted colour palette of ivory, soft beige, and rich black accents with elegant serif typography. This combination communicates timeless sophistication while allowing the photography to take centre stage.
Strategically curated imagery — a mix of personal brand portraits, editorial outfit shots, and detail-focused lifestyle images — was used to create visual storytelling that mirrors the transformation Anna delivers for her clients. Each image serves a purpose: to show not just what Anna does, but the energy, confidence, and elegance her clients will feel after working with her.
The design also incorporates subtle luxury cues: generous white space for a sense of exclusivity, high-contrast typography pairings for a striking yet modern edge, and restrained animation for a smooth, polished browsing experience.
Functionality and User Experience
The user journey was designed with clarity and conversion at its core. Each of Anna’s services — from the 90-Minute Style & Brand Strategy Session to the 3-Month Style & Image Reboot Plan — is given its own dedicated page, complete with high-impact headlines, benefits-led descriptions, and a clear “Book Now” or “Find Out More” call-to-action.
For high-net-worth and corporate clients, the Commercial & Corporate Styling section communicates both professionalism and creativity, ensuring the offering appeals to leadership teams, public speakers, and brands looking for cohesive image strategy.
Global accessibility was also a priority. The site speaks to international audiences, with multiple references to in-person styling in Dubai, London, and beyond, while keeping all services available virtually. On mobile, layouts are restructured to prioritise quick scanning and effortless navigation — ensuring busy, on-the-go clients can book a service within seconds.
Branding and Storytelling
Anna’s unique professional journey — from styling for global brands and TV productions to becoming a transformation coach — is woven into the copywriting, establishing her as both an authority and a relatable guide. Her personal story is positioned as part of her value proposition: she doesn’t just style clothes, she styles confidence, presence, and personal brand.
The language is aspirational yet approachable, speaking directly to her ideal client: high-achieving women who want to look polished without sacrificing time or authenticity. Key phrases like “look like you own the room” and “wardrobe that works as hard as you do” create emotional resonance while reinforcing the benefits of working with her.
Execution and Design Excellence
From a technical standpoint, the Squarespace 7.0 website was customised with tailored CSS for typography hierarchy, image display ratios, and button styling to achieve a sleek, editorial finish. Photography was carefully optimised for both speed and quality, ensuring images load crisply without slowing down the experience.
Special attention was given to balance: each page is designed to feel visually full yet never cluttered, with a consistent rhythm between text blocks and imagery. Iconography is minimal and purposeful, reinforcing her brand’s elegance.
The end result is more than just a website — it’s a digital brand space that mirrors the transformation Anna delivers in real life: sophisticated, strategic, and deeply personal.
Summary
With her new Squarespace website and refined brand positioning, Anna Chabura now has an online presence that truly matches her expertise, passion, and high-end audience. The site communicates luxury and confidence, structures her services clearly, and showcases her as an international personal stylist ready to transform wardrobes — and the women who wear them.
Brand photography courtesy of Anna Chabura
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