Obra Real Estate | Chicago, USA
Obra Real Estate
Full Squarespace Website, 2 additional pages and Interactive Map Plugin case study
Learn how we helped Obra Real Estate build a modern, visually striking digital presence by delivering a custom Squarespace website with an interactive map experience and branded visual storytelling.
intuitive user experience
branded digital presence
Interactive browsing
Seamless mobile responsiveness
Project Overview
The Client
Obra Real Estate is a Chicago-based agency focused on delivering personalised service and deep local expertise. With a strong emphasis on trust and client relationships, Obra aims to simplify the property journey across the city’s dynamic neighbourhoods.
The Challenge
Obra needed a fresh, modern website that reflected its strong branding while providing a clear, easy-to-navigate experience. They wanted a layout that felt professional yet approachable—with Chicago cityscapes woven in—and required a user-friendly way to showcase local neighbourhoods.
Our Approach
Visuable Packages
To meet Obra’s vision, we delivered:
Two Additional Service Pages
Interactive Map Plugin Integration
What We Delivered
Custom Squarespace Website: Built a 7-page digital platform that highlights Obra’s expertise while offering clear, engaging navigation.
Interactive Neighbourhood Map: Designed and integrated a map plugin to help users explore Chicago communities with ease.
Chicago-Inspired Visuals: Selected bold, brand-aligned imagery of buildings and cityscapes that reinforce location and lifestyle.
Branded Typography & Colour Palette: Applied Obra’s brand identity throughout the site to ensure a cohesive experience.
Responsive Design: Optimised the layout for all devices, ensuring functionality for users on the go.
Visual Hierarchy & CTAs: Crafted page layouts that guide users toward learning more or getting in touch—without overwhelm.
The Results
UX & UI Design Outcomes
Modern, intuitive user experience: Visitors can easily explore Obra’s services and neighbourhood expertise through a clean, structured layout.
Fully branded digital presence: The site reflects Obra’s professional yet friendly tone through strong visuals and cohesive design.
Interactive neighbourhood browsing: The integrated map feature gives users a hands-on way to learn about different areas.
Seamless mobile responsiveness: The design adapts effortlessly to phones and tablets—essential for today’s real estate browsing habits.
Creative Execution
Impact and Creativity
The design for Obra Real Estate was driven by two goals: clarity and connection. We wanted to present Obra as a refined, modern real estate brand that’s deeply embedded in the local fabric of Chicago. The visual approach blends sharp edges and structured spacing with subtle softness in imagery and typography, striking a balance between professionalism and approachability. Large-scale photography of iconic Chicago skylines and neighbourhood scenes sets a distinctive tone from the moment visitors land on the homepage. We incorporated generous white space to allow content to breathe, giving every section a clean, uncluttered feel. The overall effect is a digital space that feels calm, confident, and carefully considered—just like Obra’s service philosophy.
Functionality and User Experience
User experience was planned from the ground up with ease of navigation in mind. The main menu provides a simple path through the site’s core pages, while each individual page guides the visitor with logical progression—from introductory content to calls-to-action. The addition of two custom pages allowed us to highlight both Obra’s services and neighbourhood expertise in greater detail, supporting user discovery and search engine indexing alike. The interactive map plugin was a key feature designed to encourage engagement: rather than reading long lists or dense blocks of text, users can visually explore areas of Chicago they’re interested in. On mobile, the site remains just as intuitive, with touch-optimised interactions and fast loading speeds that support browsing on the go.
Branding and Storytelling
Obra’s brand identity—simple, modern, and rooted in trust—was woven throughout the site. We used their official colour palette as a visual through-line, adding highlights to buttons, headings, and map markers. The typography was chosen to reflect strength and stability, with bold sans-serif headers paired with crisp, readable body text. To humanise the brand and create emotional resonance, we used photography not just of buildings but of the Chicago landscape—capturing not only where Obra works, but the feeling of being part of the city. Every line of copy, every visual element, and every CTA was aligned to tell a consistent story: that Obra is your grounded, knowledgeable, and responsive partner in real estate.
Execution and Design Excellence
Every detail of the site was built to perform—visually, functionally, and technically. The Squarespace framework provided a flexible base that allowed for customisation without complexity, ensuring the client could confidently manage the site post-launch. The additional pages were integrated seamlessly into the structure, without disrupting the site’s flow. The interactive map was styled to match the brand’s aesthetic, blending in while adding a unique, standout feature that enhances utility and memorability. Spacing, alignment, and content hierarchy were meticulously refined during the build, ensuring the experience feels effortless for users. We delivered not just a beautiful site, but a future-ready digital asset that supports Obra’s goals for growth and visibility.
Summary
Obra Real Estate now stands out with a strong, strategic online presence. With a modern layout, on-brand visuals, and an interactive neighbourhood map, their website offers both clarity and connection. It’s a confident step forward in establishing Obra as a trusted name in Chicago real estate.
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