Wild Fern Wedding Photography | Cotswolds, UK
Wild Fern Wedding Photography
Complete Brand Identity & Full Squarespace Website Case Study
Learn how we helped Wild Fern Wedding Photography elevate their brand presence and attract high-end rural UK couples by delivering a Full Squarespace Website and Complete Brand Identity.
Luxury contemporary brand
Elevated visual identity
Refined user journey
Scroll-stopping portfolio
Project Overview
The Client
Wild Fern Wedding Photography is a UK-based wedding photography studio capturing heartfelt, documentary-style weddings across the rural countryside. Their style blends natural storytelling with an elevated, editorial feel — offering couples a premium visual record of their day.
The Challenge
The client needed a luxury, contemporary brand identity and website that would attract high-end wedding clients in rural UK locations. Their previous branding lacked distinction, and their website didn’t communicate the sophistication, artistry, or premium experience behind their services.
Our Approach
Visuable Packages
To bring the brand to life, we delivered:
What We Delivered
Complete Brand Identity: Crafted a bespoke logo suite, colour palette, and typography to embody a refined, romantic, and modern aesthetic that resonates with luxury-focused couples.
Visual Language System: Created cohesive brand graphics and styling that translate beautifully across the website and marketing touchpoints.
High-End Website Design: Designed a fully custom multi-page Squarespace site that showcases portfolio highlights with elegance and impact.
UX-Led Navigation: Structured the website to guide couples effortlessly through information, services, and visual storytelling, improving clarity and engagement.
Mobile-Optimised Experience: Ensured a seamless, high-quality visual journey across all devices, supporting how couples browse photographers today.
Technical SEO Setup: Implemented all foundational SEO and technical enhancements required for a professional, high-performing website.
The Results
UX & UI Design Outcomes
Stronger premium brand positioning: The new brand identity instantly communicates expertise, artistry, and trust.
More engaging portfolio experience: The website’s immersive galleries encourage deeper browsing and emotional connection.
Improved navigation clarity: Couples can now intuitively explore services, pricing, and galleries with ease.
Higher perceived value: The design elevates the brand experience, supporting higher-end bookings.
Creative Execution
Impact and Creativity
The website makes an immediate impact through its clean, editorial composition and quiet sense of luxury. The homepage hero showcases full-width imagery with soft, natural tones that mirror the photographer’s signature style, setting an emotional, story-led tone from the very first scroll. Generous white space, refined serif typography, and carefully balanced image arrangements give the site a sophisticated, magazine-like feel. The use of organic shapes, delicate lines, and subtle visual accents enhances the brand’s connection to nature, aligning beautifully with the name Wild Fern. Every creative decision reinforces a high-end yet grounded aesthetic that resonates with modern couples looking for an elevated, heartfelt visual experience.
Functionality and User Experience
The user journey is shaped intentionally around clarity and ease. The navigation is minimal and intuitive, guiding visitors quickly to the key areas they care about most: galleries, services, and contact. Image-led sections create a natural flow, inviting users to explore deeper with very little friction. The portfolio is divided into thoughtfully curated galleries, each loading quickly and displaying photographs at generous sizes to preserve detail and immersion. Calls-to-action are spaced purposefully, appearing at the end of scrolled sections when visitors are most engaged. The mobile experience is especially polished — layouts adapt smoothly, text remains highly readable, and galleries maintain their visual impact, ensuring that prospective couples browsing on the go enjoy the same premium experience.
Branding and Storytelling
The brand identity comes through with strength and consistency across every page. The logo and typography choices communicate refined simplicity, giving the brand a timeless, high-end character. A muted, nature-inspired colour palette supports the storytelling, reflecting rural landscapes and soft daylight tones that define the photographer’s work. The About page uses warm, authentic language paired with emotive portraits to create connection and trust. Service descriptions follow a narrative-led approach, focusing on experience and emotion rather than technical details, helping couples picture what it feels like to work with Wild Fern. Throughout the site, imagery is used not just as portfolio content but as an active storytelling device, anchoring the brand’s identity in real moments, real couples, and real landscapes.
Execution and Design Excellence
The finished site demonstrates precision and care in every visual and structural detail. Layouts are intentionally varied to create rhythm while maintaining brand consistency, and spacing is calibrated to give each photograph room to breathe. Subtle scroll effects add depth without distracting from the imagery. The consistent alignment, harmonious typography scale, and cohesive image editing style contribute to a seamless experience from section to section. Each page feels curated rather than templated — a hallmark of high-end design. This elevated attention to detail positions Wild Fern Wedding Photography as a sophisticated, premium wedding brand and gives prospective clients confidence in both the artistry and professionalism behind the business.
Summary
The Wild Fern Wedding Photography project transformed the brand into a polished, contemporary identity with a refined digital presence. The new website showcases the emotional depth and elegance of the photography while making it effortless for couples to explore packages and enquire. This cohesive visual and user experience supports higher-value bookings and positions the brand as a top choice for discerning rural UK couples seeking timeless wedding imagery.
Brand photography courtesy of Wild Fern Wedding Photography
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