Aura Luxury Co | Como, IT
Aura Luxury Co
Full Squarespace Website Case Study
Learn how we helped Aura Luxury Co elevate its digital presence with a high-end, immersive website designed to showcase the exclusivity of its luxury vacation rentals by delivering a Full Squarespace Website.
Luxury visual identity
Seamless direct booking
Intuitive navigation
Mobile-first design
Project Overview
The Client
Aura Luxury Co curates premium, design-led vacation rentals in some of the world’s most desirable destinations. Their properties offer a serene, sophisticated experience, enhanced by concierge-level service and a focus on comfort, privacy, and style.
The Challenge
Aura Luxury Co needed an elevated website that reflected the exclusivity of its properties while supporting smooth direct bookings via Lodgify. The platform also needed space for future multilingual expansion, a blog for organic growth, and a mobile-optimised layout that delivered a seamless browsing journey.
Our Approach
Visuable Packages
To meet these goals, we delivered:
What We Delivered
Custom luxury-led website design: Created an immersive digital experience using premium visuals, refined layouts, and elegant typography to position the brand as high-end and exclusive.
Seamless Lodgify booking integration: Connected the website with Lodgify booking links, allowing guests to reserve stays effortlessly while keeping operations easy to manage on the client side.
Blog structure for organic growth: Built a dedicated blog page to support long-term SEO visibility and storytelling around destinations, property features, and travel insights.
Future-ready multilingual layout: Designed page structures and navigation to allow for smooth expansion into multiple languages as the brand scales internationally.
Mobile-first design: Ensured every page is beautifully responsive, enhancing ease of use for travellers browsing on the go.
Intuitive user journey: Designed navigation that guides users directly to property highlights, availability, and booking options, ensuring a streamlined and enjoyable browsing experience.
The Results
UX & UI Design Outcomes
High-end visual impact: The website instantly communicates luxury, helping users form a strong first impression aligned with the brand’s premium offering.
Effortless navigation: Users can browse properties, explore amenities, and book stays with ease thanks to a clear, thoughtfully structured journey.
Improved booking readiness: Integrating Lodgify ensures visitors can take immediate action, supporting smoother conversions.
Optimised mobile experience: Guests viewing the site on phones enjoy a frictionless experience with fast loading times and intuitive layouts.
Creative Execution
Impact and Creativity
The design takes inspiration directly from the serene, cinematic feel of Aura Luxury Co’s properties. The full–screen hero images on the homepage immediately set the tone, immersing visitors in sweeping lake views, warm natural light, and the architectural details that define each villa. A soft, neutral colour palette—inspired by stone, sand, and sunlit interiors—creates a calm visual rhythm throughout the site. Generous white space allows each photograph to shine, helping visitors appreciate the craftsmanship and elegance behind every property. Purposefully minimal copy overlays and refined typography keep the page feeling light and aspirational, allowing the visuals to speak for themselves. This design approach elevates the brand by presenting each stay not just as accommodation, but as a luxurious lifestyle experience worth anticipating.
Functionality and User Experience
The UX prioritises clarity and simplicity, ensuring users can move through the site without cognitive load. The clean top navigation centres on the most essential actions—view properties, learn about the brand, and explore services—reducing distractions. On the homepage, the stacked section design introduces properties one by one, using large-format photography paired with concise descriptions to support quick scanning. Buttons for “View Property” link directly to dedicated detail pages, where well-structured layouts highlight amenities, room features, and location benefits in a digestible format. Lodgify booking links are incorporated seamlessly through intuitive call-to-action buttons that appear exactly when users have enough context to proceed. The site adapts elegantly to mobile, with touch-friendly image sliders, vertically spaced content, and streamlined booking journeys, ensuring global travellers can explore and book on the go.
Branding and Storytelling
The storytelling is anchored in emotion—inviting visitors to imagine the tranquillity, privacy, and elevated service that define an Aura Luxury Co stay. Curated photography showcases not only interiors but the mood of each space: reflections on the water, cosy seating areas, and architectural textures that communicate sophistication. Copy is intentionally concise and elegant, reinforcing the brand’s calm, high-end personality. The “About” section contributes to brand depth, conveying the values behind the company and establishing trust through a polished narrative tone. The website’s structure also supports future expansion, with a blog layout ready for travel guides, property spotlights, and local experiences, offering space to grow the brand story over time.
Execution and Design Excellence
Every design decision on the site supports both clarity and luxury. Consistent spacing and alignment give each section a balanced, editorial feel. Typography choices emphasise simplicity and refinement, creating harmony between text and imagery. Subtle hover effects on buttons and links introduce interactivity without overwhelming the clean interface. Each property page uses structured content blocks—image galleries, amenity lists, and descriptive sections—to present information in a way that feels premium and easy to digest. By pairing beautiful aesthetics with functional precision, the website creates a trustworthy and sophisticated digital home for the brand. The result is a polished platform that positions Aura Luxury Co as a leader in luxury rentals while offering the flexibility to scale internationally.
Summary
Aura Luxury Co’s new website is a polished, high-end digital platform designed to attract luxury-minded travellers and support easy, intuitive bookings. The design reflects the exclusivity and elegance of the brand’s properties, while the structure offers room to grow through multilingual capabilities and ongoing content creation. With seamless Lodgify integration and a refined user journey, the website positions Aura Luxury Co as a premium player in the vacation rental market and provides a powerful foundation for future expansion.
Consult with our Experts
Amazing brands start with an understanding of your goals and vision.
Our team understands the challenges of launching a brand online, and we’re here to answer all your questions and simplify the process for you. Let’s go!
Our Success Stories
Get inspired by real stories of how our designs have made a difference for brands like yours.
