Black Smith Global | Denver, CO
Black Smith Global
Scroll Squarespace Website Case Study
Learn how we helped Black Smith Global elevate their digital presence by delivering a Scroll Squarespace Website designed to feel sharp, smart, and effortlessly cool—while sparking curiosity and encouraging deeper exploration.
Stronger brand perception
Clearer creative direction
More memorable digital presence
Deeper visitor engagement
Project Overview
The Client
Black Smith Global is a creative-led marketing consultancy with a distinctive point of view. Their work sits at the intersection of strategy, brand storytelling, and cultural insight—helping companies clarify their message and stand out in competitive markets. The website serves as their digital stage: a space where ideas, perspective, and personality come together.
The Challenge
The client wanted a website that felt sharp, confident, and creatively eccentric without trying too hard. Their vision was a site that sparks curiosity, feels purposeful, and uses animation in a subtle, meaningful way. They needed a digital experience that aligns with their cool, editorial voice while guiding visitors to explore further.
Our Approach
Visuable Packages
To bring this concept to life, we crafted a custom solution using the following Visuable package:
What We Delivered
Custom scroll-based layout: Designed a smooth, linear storytelling experience that guides visitors through the brand narrative with intention.
Clean, minimalist structure: Created a pared-back yet striking layout that keeps the focus on the message and the work.
Purposeful micro-animations: Introduced subtle movement that adds depth without overwhelming the viewer, enhancing curiosity and visual flow.
Statement typography: Used bold, confident type choices to match the brand’s signature tone and smart, editorial style.
High-contrast colour palette: Built a sleek visual identity that feels modern, refined, and aligned with the client’s cool, understated aesthetic.
Mobile-first optimisation: Ensured the experience feels seamless and intuitive across all devices, preserving impact wherever visitors land.
The Results
UX & UI Design Outcomes
Stronger brand perception: The new visual system positions the brand as polished, credible, and creatively distinct, enhancing first-impression impact.
Clearer creative direction: The streamlined layout and sharper messaging structure bring immediate clarity to the brand’s voice and value.
More memorable digital presence: A cohesive aesthetic and subtle interactive details create an experience that stands out and stays with visitors.
Deeper visitor engagement: The scroll-based flow encourages users to explore further, spend more time on the site, and connect more meaningfully with the content.
Creative Execution
Impact and Creativity
The website’s visual impact comes from its confident simplicity. Large typography makes bold statements that immediately frame the brand’s point of view, while the generous use of whitespace keeps every message sharp and digestible. The site relies on contrast—clean white backgrounds paired with weighty black text—to create a crisp, editorial aesthetic that feels modern and culturally aware. Subtle movement adds depth without drawing attention to itself; sections glide into view in a way that feels measured and intentional. This creates a creative eccentricity that never tips into chaos, inviting users to keep exploring while maintaining a sense of refinement. Every visual decision supports a brand that leads with intelligence and clarity.
Functionality and User Experience
The scrolling journey is designed to feel fluid and intuitive, guiding visitors through the content with a clear sense of direction. Each content block enters softly—fade-ins, slides, and gentle shifts that create momentum without overwhelming the viewer. The structure breaks away from rigid grids, instead allowing text and imagery to stretch and float within the layout to create visual breathing room. This makes the experience feel more like reading a beautifully designed publication rather than navigating a typical corporate site. Navigation is paired back to the essentials, ensuring the visitor never feels distracted or lost. Across devices, the site maintains its rhythm, with typography, proportions, and imagery adapting smoothly to deliver a consistently polished experience.
Branding and Storytelling
Black Smith Global’s brand voice is strong, smart, and culturally fluent—and the website amplifies this through a storytelling style that is minimal yet meaningful. Short, clever statements replace long explanations, allowing the brand’s tone to stand on its own with confidence. Throughout the site, each section presents a single idea with clarity, supported by purposeful imagery that hints at creativity, collaboration, and global context without being literal. The brand’s personality comes through in the pacing of the narrative: concise, refined, and unafraid of whitespace. This approach positions the company as a strategic partner with a distinct creative identity—one that knows exactly what to say and how to say it without over-explaining.
Execution and Design Excellence
Every design detail is crafted to express precision and expertise. The balance between strong typographic hierarchy, restrained colour choices, and minimal interface elements results in a look that feels premium and well thought-out. Micro-animations are timed to create a sense of sophistication, surfacing only at the moment they add value—never as decoration. Image placements feel editorial rather than templated, breaking expectations in subtle ways that add originality. The execution avoids clutter at every turn, focusing instead on refinement and clarity. This creates a website that looks effortless yet is highly considered—an excellent reflection of the brand’s own creative standards and its commitment to delivering smart, culturally engaged work.
Summary
This project brought Black Smith Global’s personality to life through a website that is cool, clever, and deliberately understated. The scroll experience encourages deeper exploration, while the minimal design keeps everything crisp and purposeful. The result is a digital presence that enhances brand perception, strengthens visual storytelling, and creates an experience users want to return to. It’s a smart, strategic, and creatively refined execution—perfectly aligned with the brand’s vision.
Brand photography courtesy of BlackSmith Global
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