Styling With Kenzie | Atlanta, Georgia
Styling With Kenzie
Framework Squarespace Website case study
Learn how we helped Styling With Kenzie launch a refined, fashion-forward Squarespace website to showcase her styling expertise, online masterclass, and personalised consultation services.
Minimal, high-fashion aesthetic
Clear service showcase
Seamless navigation
Optimised for conversions
Project Overview
The Client
Kenzie is a fashion stylist and content creator with over a decade of experience in the fashion and beauty industry. Known for her styling makeovers, fashion hacks, and outfit inspiration, she has built a loyal online following of over 840,000 across TikTok and Instagram and collaborated with major brands such as Revolve, Target, and Rent the Runway.
The Challenge
Kenzie needed a modern, minimalistic website that would serve as her brand hub, reflecting her influencer status while converting visitors into clients and masterclass participants. The design needed to be high-fashion in feel, streamlined in navigation, and strategically built to showcase services across multiple sections while maintaining a cohesive brand identity.
Our Approach
What We Delivered
Minimal, fashion-inspired design: A refined beige, cream, tan, and black palette paired with serif typography for a timeless luxury feel.
Service highlights: Clearly structured sections for her Styling Masterclass, Virtual Consultations, Personal Shopping, and Closet Clean-out services.
Conversion-driven layout: Strategic placement of inquiry forms, booking links, and “Join Now” buttons for the masterclass.
Optimised mobile experience: Ensured that the website layout and imagery display perfectly on all devices.
Brand photography integration: Curated fashion and wardrobe imagery to create an editorial, high-end look.
The Results
UX & UI Design Outcomes
Fashion-forward brand presentation: Minimal, elegant design that communicates expertise and professionalism.
Simplified user journey: All information available on a single scroll, making the site quick to explore.
Higher conversion potential: Clear calls-to-action encourage sign-ups and inquiries.
Consistent brand voice: Design aligns with her social media presence and influencer image.
Creative Execution
Impact and Creativity
The Styling With Kenzie website was designed as a true extension of Kenzie’s fashion-forward personal brand, blending editorial elegance with digital functionality. Drawing inspiration from luxury lifestyle and fashion publications, the design uses a muted neutral palette — beige, cream, tan, and black — to create a timeless and versatile backdrop that allows both her content and photography to take centre stage. Large hero images introduce each section with impact, featuring minimal fashion photography that mirrors her own styling ethos: effortless, clean, and elevated. Typography was carefully chosen to balance refinement and readability — a sophisticated serif font for headlines to evoke luxury and authority, paired with a minimal sans-serif for body copy to ensure clarity across devices.
Every section of the site was intentionally treated as its own visual chapter, using generous white space and structured layouts to give content room to breathe. This editorial pacing allows visitors to absorb Kenzie’s story, services, and offers without feeling rushed — much like flipping through the pages of a high-end fashion magazine.
Functionality and User Experience
The framework built provided the flexibility to create a fast but personal website with clear, intuitive navigation while maintaining a smooth, cohesive flow. Visitors can move effortlessly between Kenzie’s bio, service offerings, and masterclass details via top menu navigation, without losing the immersive visual experience. Each service — from Virtual Consultations to Personal Shopping — is presented in its own dedicated section that functions like a mini landing page, complete with descriptive copy, aspirational imagery, and strong calls-to-action that encourage engagement.
The mobile experience was a key design priority. Layouts were restructured to ensure that vertical imagery retained its full impact on smaller screens, text blocks were optimised for quick reading, and tap-friendly buttons were positioned to encourage instant action. Smooth scrolling transitions help keep the experience fluid and polished across all devices.
Branding and Storytelling
Storytelling was woven deeply into the design to strengthen the connection between Kenzie’s personal brand and her audience. The opening section immediately establishes her authority — 10+ years in fashion and beauty, a massive social media following, and collaborations with leading brands. This credibility is reinforced through subtle integration of brand partnership logos and client testimonials, placed strategically to support trust without overwhelming the service narrative.
Photography was selected and curated to communicate both aspirational style and attainable elegance. Images are minimal, light, and editorial in tone, often featuring clean backgrounds and a focus on wardrobe detail — reflecting Kenzie’s expertise in helping women build intentional, strategic wardrobes. The copywriting maintains her approachable yet expert voice, speaking directly to her audience’s needs while highlighting the transformation her services offer.
Execution and Design Excellence
The site was customised within Squarespace’s framework to elevate it beyond a standard template build. Custom CSS enhancements refined typography hierarchy, adjusted spacing for a more luxurious visual rhythm, and added subtle transitions for a polished browsing experience. Image optimisation ensured fast load speeds while maintaining crisp detail — essential for a visual brand like Kenzie’s. Colour blocking was used strategically to break up content and guide the eye down the page, creating a balance between visual engagement and conversion-focused structure.
From the considered placement of “Join Now” buttons to the consistent use of brand colours and fonts, every design choice was deliberate. The final result is a website that not only looks like it belongs to a fashion industry insider but also functions as a high-performing sales and brand platform — capable of converting casual browsers into masterclass attendees and long-term styling clients.
Summary
With a Squarespace Framework Website, Styling With Kenzie now has a sleek, high-converting online home that reflects her personal style, elevates her brand presence, and makes it easy for clients to learn about and book her services. The result is a site that feels as chic and intentional as the wardrobes she curates.
Brand photography courtesy of Styling With Kenzie
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