Charlotte Sims | New York, USA
Charlotte Sims
Full Squarespace Website Design Case Study
Learn how we helped Charlotte Sims build a custom, editorial-style website that highlights her 20-year portfolio with clarity, confidence, and creative edge—using her existing visual assets in a refined and impactful way.
Editorial-style showcase
Striking project presentation
Mixed-media storytelling
Bold, creative detailing
Project Overview
The Client
Charlotte Sims is a highly experienced prop and fashion stylist based in New York City. With over two decades in the industry, she’s styled for editorial shoots, campaigns, and top creatives—without ever needing a website thanks to strong word-of-mouth. Now, she was ready to create a digital home that did justice to the calibre of her work.
The Challenge
Charlotte’s existing website lacked personality and polish. It didn’t reflect the uniqueness of her portfolio, felt too templated, and offered no real structure to showcase her work. She wanted a clean, contemporary design with visual punch—something that felt more like a gallery or magazine than a standard website, while still being easy to update and maintain.
Our Approach
Visuable Packages
To create a portfolio website that stands out in a saturated creative market, we delivered:
What We Delivered
Custom homepage structure: we built a striking visual opening, introduced curated work highlights, and incorporated Instagram for a dynamic close.
Creative portfolio layout: designed tabbed categories and uncropped grid galleries to showcase Charlotte’s work by theme and shoot.
Integrated photography and video: maintained visual rhythm by mixing stills and motion within portfolio galleries.
Design accents and styling: used bold details—like a yellow vertical line, pin-style overlays, and vertical logo placement—to create a distinctive editorial aesthetic.
Reimagined About and Contact pages: adapted these into more visually engaging sections, aligning their flow and look with the homepage experience.
Mobile-responsive and easy to update: designed with Squarespace functionality in mind so Charlotte could maintain it independently.
The Results
UX & UI Design Outcomes
Editorial-inspired digital presence: the new site gives Charlotte’s work the feel of a high-end fashion publication.
Visually striking portfolio layout: uncropped imagery and grouped collections highlight the quality and diversity of her projects.
Seamless blend of photo and video: a curated rhythm between stills and video draws users into the creative process.
Distinctive design details and personality: visual accents like pin graphics and colour lines create a branded, high-design experience.
Creative Execution
Impact and Creativity
From the start, this project was about creating something with edge and personality—something that looked like Charlotte. Drawing inspiration from fashion-forward digital platforms, we moved beyond standard portfolio conventions and into a more editorial realm. The homepage opens with strong, full-bleed imagery and a vertical logo layout that immediately signals this is a high-concept creative. Rather than adhering to template norms, we introduced unexpected visual elements: a bold yellow vertical line for continuity, pin-style overlays for texture, and overlapping components that echo Charlotte’s flair for detail. Every section feels like a carefully composed scene, designed to reflect the same energy found in her styling work.
Functionality and User Experience
We structured the site with clarity and flow in mind. Each page leads the user through an intuitive journey—from portfolio exploration to contact—with minimal friction. The tabbed portfolio design allows for seamless navigation between categories, while the tight image grids keep the visuals front and centre. We deliberately avoided cropping to respect the artistry of each image, letting the full narrative of each photoshoot come through. Video placements are used sparingly but effectively, breaking the rhythm in a way that keeps users engaged and immersed. The interface is clean but not sterile, encouraging discovery without feeling overly designed.
Branding and Storytelling
Although we didn’t develop new branding, we worked creatively within Charlotte’s existing assets to build something that felt brand-rich. Her name and logo are used boldly and consistently, while font pairings and design treatments bring modernity and structure. The site design itself becomes the storyteller—framing her photography in a way that builds mood, narrative, and credibility. The About page moves beyond the usual bio format, offering a more editorial profile that balances personality with professionalism. The site invites visitors into Charlotte’s world while giving her work the space and elegance it deserves.
Execution and Design Excellence
This wasn’t just a web project—it was a visual translation of a creative career. Every layout choice, interaction, and graphic touch was refined to create something Charlotte could be proud of. We approached the build with an art director’s eye, ensuring alignment between design aesthetics and real-world creative presentation. The final result is a site that’s distinctively hers—timeless, confident, and styled with intention. It sets a new benchmark for how stylists can present themselves online—through a digital space that looks less like a template and more like a portfolio in motion.
Summary
Charlotte Sims’ new website captures the energy and sophistication of a stylist at the top of her game. With a fully customised layout, clean editorial design, and careful use of her own imagery, we transformed a templated experience into a bold, professional portfolio. It’s the kind of site that’s not only easy to use—but hard to forget.
Brand photography courtesy of Charlotte Sims
Consult with our Experts
Amazing brands start with an understanding of your goals and vision.
Our team understands the challenges of launching a brand online, and we’re here to answer all your questions and simplify the process for you. Let’s go!
Our Success Stories
Get inspired by real stories of how our designs have made a difference for brands like yours.
