Amalinda Safari Collection | Zimbabwe, Africa

Amalinda Safari Collection

Full Squarespace Website, 9 Additional Pages and Interactive Map case study

Learn how we helped Amalinda Safari Collection create an elegant, immersive online platform showcasing their luxury safari camps, conservation work, and community engagement by delivering a Full Squarespace Website, 9 Additional Pages, Custom Illustration, and an Interactive Map Plugin.

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Immersive brand experience

Expanded storytelling

Interactive exploration

SEO-ready structure

Project Overview

The Client

Amalinda Safari Collection is a women-founded, family-owned safari company operating in Zimbabwe for over 30 years. With a portfolio of four distinct luxury properties, plus transfer and helicopter services, Amalinda offers immersive, conservation-driven safari experiences. Their nonprofit, Mother Africa Trust, supports community and environmental projects, aligning with their deep commitment to sustainability and cultural heritage.

The Challenge

Amalinda’s existing website did not fully reflect the beauty, scope, and ethos of the brand. They needed a visually stunning, user-friendly platform to highlight individual properties, promote activities and packages, and communicate their conservation work. The site had to feel immersive, offer an intuitive booking journey, and be optimised for search visibility to attract global safari travellers.

Our Approach

Visuable Packages

To deliver on Amalinda’s goals, we provided:

Full Squarespace Website Design
9 Additional Pages
Custom Illustration
Interactive Map Plugin

What We Delivered

Custom Squarespace design: Built a visually rich site inspired by earthy safari tones, with clean layouts and generous use of photography.

Property-specific landing pages: Created unique pages for Amalinda Lodge, Khulu Bush Camp, Ivory Lodge, Sable Valley, and Tuskers, each with high-quality imagery, detailed descriptions, and highlights of location-specific experiences.

Interactive map integration: Developed a map-based navigation tool to help visitors explore properties and regions.

Content-rich subpages: Included detailed pages for Specials & Packages, Activities, Safari in Zimbabwe, Mother Africa Trust, Blog, About, Contact, and Agent Portal (hidden).

Custom illustration: Designed an illustration to reflect the brand’s story and connect visual elements across the site.

Mobile optimisation: Ensured seamless browsing and booking experiences on all devices.

The Results

UX & UI Design Outcomes

Immersive visual storytelling: Visitors experience a sense of place through photography and design before they even arrive.

Clear user journey: Service, property, and conservation pages are logically structured for easy exploration.

Interactive engagement: Map integration encourages deeper exploration and increases time on site.

Global SEO reach: Optimised to attract high-intent travellers from target markets worldwide.

Creative Execution

Impact and Creativity

The Amalinda Safari Collection site was designed to feel like the start of a luxury safari experience from the very first click. The visual approach draws directly from the brand’s heritage — earthy safari tones, warm neutrals, and subtle gold accents create a sense of timeless elegance, while large-scale photography immerses visitors in the Zimbabwean landscapes, wildlife, and camp interiors. The custom illustration serves as a visual thread tying together different sections of the site, reflecting the brand’s artisanal, family-run roots and adding a bespoke element no competitor can replicate. Each of the five property pages was treated as a standalone luxury destination, with layouts inspired by high-end travel publications, combining striking imagery, carefully chosen typography, and balanced white space for a premium, editorial feel.

Functionality and User Experience

The website structure was carefully planned to accommodate both leisure browsing and direct booking pathways. A clean, intuitive navigation allows visitors to find properties, explore safari activities, view special packages, and learn about conservation efforts without friction. The interactive map was integrated not just as a visual feature, but as a functional tool to help guests understand geographic context and plan multi-property itineraries. Calls-to-action are positioned strategically at the end of each content block, inviting inquiries at natural decision points rather than interrupting the user’s flow. Mobile optimisation ensures that the immersive imagery, detailed itineraries, and map function as seamlessly on a smartphone as they do on a desktop, catering to the habits of global luxury travellers.

Branding and Storytelling

Brand storytelling is woven into every element of the design. The site communicates that Amalinda is not just selling safaris, but offering life-changing journeys rooted in conservation, cultural appreciation, and family hospitality. The “Mother Africa Trust” section is positioned as a core part of the brand story, highlighting the company’s philanthropic impact alongside its hospitality offerings. Copy is written to evoke emotion and curiosity — speaking to the transformative nature of a safari rather than only listing amenities. By combining compelling text with evocative visuals, the site encourages visitors to imagine themselves in the experience, building both aspiration and trust.

Execution and Design Excellence

Technically, the project was delivered with meticulous attention to performance and SEO. On-site SEO work included keyword optimisation for “luxury Zimbabwe safari,” “Hwange safari lodges,” and “Matopos safari experiences,” as well as optimised image alt tags, geo-targeted metadata, and a strategic internal linking structure to improve crawlability.

To convey rich property information without overwhelming visitors, we implemented a streamlined tabbed navigation system for Location, Accommodation, and Activities. This design choice allows users to quickly switch between key content areas for each lodge while keeping the interface uncluttered and easy to follow. Each tab maintains consistent typography, spacing, and colour palette, ensuring a cohesive user experience across all properties. By keeping details neatly organised within these tabs, the site delivers an intuitive browsing flow that encourages exploration, deepens engagement, and supports the conversion journey from inspiration to booking.

Summary

With a Full Squarespace Website, 9 Additional Pages, Custom Illustration, and an Interactive Map, Amalinda Safari Collection now has a digital presence that mirrors the beauty and depth of their in-person experiences. The site blends immersive visuals, detailed storytelling, and seamless navigation to attract and engage travellers worldwide, while highlighting the brand’s deep roots in conservation and community.

Brand photography courtesy of Amalinda Safari Collection

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