Ulli Ayurveda | Istanbul, Turkiye
Ulli Ayurveda
Full Squarespace Website with Multilingual Add-ons and Online Payments integration Case Study
Learn how we helped Ulli Ayurveda elevate her global presence with a fully customised Squarespace Website, Multilingual Add-ons for German and Turkish, and Online Payments Integration — enabling her to reach audiences worldwide and offer services directly through her platform.
Global reach with Multi-language setup
Seamless online booking & payments
Elegant, wellness-aligned design
SEO-ready structure
Project Overview
The Client
Ulli Ayurveda is the practice of Ulli, a German-born Ayurvedic practitioner with over 15 years’ experience, trained under world-renowned Dr Vasant Lad. Based in Istanbul, she works with clients worldwide, offering Ayurvedic consultations, online detox programs, workshops, retreats, and educational training programs. She is also an author with books published in both Turkiye and Germany.
The Challenge
Ulli needed a high-end website that reflected her credibility and international reach. The platform had to be multilingual (English, German, Turkish), visually aligned with her existing earthy gold branding, and include an integrated online payments system to make booking and purchasing seamless. With plans to extend her work to the US, UK, and Bali, the site also needed to be globally optimised for SEO.
Our Approach
Visuable Packages
To bring Ulli’s vision to life, we delivered:
Two 5-Page Add-on Websites (German & Turkish)
Custom Multilingual Plugin
What We Delivered
Custom multilingual Squarespace website: Developed a global-ready platform with English, German, and Turkish site versions, all visually cohesive and fully integrated via a custom language-switcher plugin.
Elegant, wellness-aligned design: Applied Ulli’s existing earthy gold brand palette and refined typography to create a calming, credible, and professional look.
Mini SEO implementation: Implemented keyword-rich page titles and meta descriptions in each language to improve search visibility in key markets.
Online payments integration: Enabled clients to purchase services, workshops, retreats, and online programs directly through the site.
High-quality imagery: Selected light, nature-based, wellness-focused photography to mirror Ulli’s brand values and appeal to her target audience.
The Results
UX & UI Design Outcomes
Multilingual accessibility: Visitors can navigate seamlessly between English, German, and Turkish versions.
Streamlined booking & purchasing: Payment gateway integration simplifies client transactions.
Brand-consistent visual experience: Earthy gold tones and elegant typography convey expertise and warmth.
International SEO readiness: Optimised content helps attract clients in Turkiye, Germany, the US, and UK.
“I truly enjoyed working with Visuable and Inka - so responsive, patient, creative and very much on-the-job. I am really super-happy with the result. Would recommend you guys to anyone.”
Creative Execution
Impact and Creativity
The Ulli Ayurveda website was designed to be more than a digital business card — it is a serene, elegant space that embodies the principles of Ayurveda while appealing to an international, modern audience. The existing earthy gold palette was elevated with subtle tonal variations and paired with clean, minimal typography to create a look that is warm yet sophisticated. Photography plays a central role, with carefully chosen nature-based and wellness-focused imagery that reflects Ulli’s holistic approach. The overall aesthetic draws inspiration from high-end wellness brands, delivering a premium feel without losing accessibility or warmth. The multilingual design was approached holistically, ensuring that all three language versions — English, German, and Turkish — carry the same emotional tone and visual cohesion, reinforcing brand trust across regions.
Functionality and User Experience
A priority for this build was to make the site effortless to navigate regardless of language, location, or device. The custom multilingual plugin allows visitors to switch languages instantly while staying on the same page, reducing friction for international users. Each language version has been carefully structured to maintain a logical navigation flow, with service categories clearly defined and call-to-action buttons placed prominently for easy booking. The online payments system was integrated with flexibility in mind — allowing for a variety of services, programs, retreats, and products to be sold directly through the site. The booking and checkout experience is optimised for speed, clarity, and mobile use, ensuring that clients can complete transactions within a few clicks.
Branding and Storytelling
From the moment visitors land on the site, they are introduced to Ulli’s personal journey and professional expertise through strategically placed narrative touchpoints — her biography, testimonials, and service descriptions are woven together with the brand’s imagery to create a rich, immersive story. The content is adapted in each language version to ensure cultural nuance and clarity, so the emotional impact is preserved for English, German, and Turkish-speaking audiences alike. The gold palette, natural textures, and light-infused photography all reinforce Ulli’s positioning as an expert rooted in tradition but attuned to contemporary wellness needs.
Execution and Design Excellence
Every element of the Ulli Ayurveda site was planned with precision. The Squarespace platform was chosen for its design flexibility, ease of content updates, and built-in SEO tools. The site’s code and images were optimised for fast load speeds, essential for a seamless experience in global markets. International SEO strategies were implemented, including geo-targeted keywords, structured meta data, and language-specific optimisations to improve visibility in Turkiye, Germany, and English-speaking countries. The end result is a site that not only looks beautiful but functions as a powerful, scalable tool for expanding Ulli’s brand across borders.
Summary
With a Full Squarespace Website, German and Turkish Add-on Sites, Custom Multilingual Plugin, and Online Payments Integration, Ulli Ayurveda now has an elegant, globally optimised platform that reflects her expertise and expands her reach. The new site connects her with clients worldwide, streamlines bookings and payments, and positions her as a trusted, international Ayurvedic practitioner.
Brand photography courtesy of Ulli Ayurveda
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