KHōNA Fitness | Georgia, USA
KHōNA Fitness
8-Hour Design Review and E-Learning Platform Case Study
Learn how we helped KHōNA Fitness elevate its brand experience and build a soulful e-learning platform with a refined 8-hour design restyle and a fully custom subscription-based membership space.
Rooted, sensory brand expression
Enhanced, nature-inspired design
Seamless e-learning membership portal
Intuitive user flow for mobile and desktop
Project Overview
The Client
KHōNA is a wellness community and digital studio that centers the Black experience in yoga, sound healing, and movement practices. Founded by Shelby—RYT 500, sound healer, and meditation guide—the platform brings together creative, spiritual, and sensual elements to empower women to reconnect with their bodies and inner wisdom.
The Challenge
KHōNA already had a strong voice and community, but the website didn’t fully capture the layered, sensory experience Shelby offers in person. The brand needed a design refresh to better reflect its earthy, soulful essence and the unique way Shelby blends movement with music, culture, and storytelling.
Our Approach
Visuable Packages
To bring their vision to life, we recommended and delivered:
What We Delivered
Design Restyle: We refreshed typography, layout, backgrounds, and colour palette to better reflect the brand’s natural, soulful tone.
E-Learning Membership Build: Designed a subscription-based portal for yoga, sound, and meditation classes, including class types, visual navigation, and a member dashboard.
Mobile-First Optimisation: Ensured smooth navigation and responsiveness across all devices to support on-the-go users.
Homepage Refinement: Improved flow, hierarchy, and structure for a more engaging and informative visitor experience.
Subscription & Class Description Pages: Introduced new class overview sections and integrated subscription sign-up pathways.
Content Strategy Support: Advised on content hosting and delivery platforms (Vimeo and Squarespace integration), and structured video categorisation to match KHōNA’s unique teaching style.
The Results
UX & UI Design Outcomes
Rooted, sensory brand expression: The visual restyle now matches the tone and energy of KHōNA’s in-person experience.
Enhanced, nature-inspired design: A rich colour palette grounded in nudes, mauves, and earthy greens evokes creativity and calm.
Seamless e-learning portal: Members can access content by class type, energy, and focus level—all from a welcoming dashboard.
Intuitive navigation: Whether browsing or practicing on the go, users can easily find, play, and return to classes.
Creative Execution
Impact and Creativity
KHōNA’s brand is a rich sensory experience—rooted in nature, culture, and black womanhood—and we aimed to amplify that across every touchpoint. The visuals feel grounded and alive, celebrating both softness and power through earthy tones, layered textures, and intuitive flow. Our goal was to reflect Shelby’s presence: radiant, rhythmic, and rooted.
We elevated the site’s design through intentional use of light, movement, and balance. Natural shadows and soft lighting give the layout depth, while curated imagery reinforces the community Shelby has built. Lavender tones blend with natural greens and creams, supporting a calm yet expressive palette that feels both grounded and ethereal. Outlined buttons and smooth transitions help soften user interactions while keeping the overall experience sleek.
Functionality and User Experience
KHōNA’s website had to perform two core functions: elevate Shelby’s authority as a wellness leader, and provide members with seamless access to on-demand content. We built an intuitive flow that gently guides visitors from homepage storytelling into membership conversion. The “KHōNA at Home” section is visually distinct and leads users through an easy, scrollable journey of offerings—Pōwer, Flōw, Restōre, Fōcus, and Lessōn.
Membership was central to this restyle. We integrated a clean, responsive video dashboard that allows members to browse by theme, vibe, or intention. Clickable visual navigation with category tiles allows for fluid exploration across formats and energy levels. Whether it’s a quick 10-minute practice or a full-hour restorative flow, users can find what they need without friction.
Branding and Storytelling
Shelby’s voice is embedded throughout. Every page—from “Our Story” to “What We Do”—reinforces KHōNA’s mission to create inclusive, sensory-rich wellness spaces for Black and brown communities. Her own portraits and event photography replace stock visuals, highlighting the real, vibrant community that powers her brand.
Typography choices reflect confidence and approachability—pairing fine, modern letterforms with generous spacing to encourage slow, intentional reading. Descriptions for each yoga style are rooted in empowerment and creativity, mirroring Shelby’s teaching approach.
Execution and Design Excellence
We didn’t just upgrade KHōNA’s visuals—we built a system that matches Shelby’s ambition. The refreshed site is immersive, sensuous, and functional. It’s a place where people feel safe to explore themselves, grow stronger, and return often.
With a revitalised membership platform, on-brand e-learning environment, and an editorial layout that’s easy to expand, KHōNA now has a digital experience that feels just as intentional and inclusive as Shelby’s in-person sessions.
Summary
KHōNA Fitness now embodies the sensual, spiritual, and community-driven experience Shelby set out to create. With a fresh design, a thoughtful e-learning space, and a clear subscription journey, the brand is positioned to grow—online and off. Whether students are discovering KHōNA for the first time or deepening their home practice, the new platform offers a grounded, expansive digital home that evolves with them.
Brand photography courtesy of KHōNA Fitness
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