AlSawwaf Law | Jeddah, Saudi Arabia

AlSawwaf Law

Full Squarespace Website, SEO Strategy Boost, and Scheduling Integration Case Study

Learn how we helped AlSawwaf Law, a forward-thinking legal firm based in Saudi Arabia, reimagine their digital presence through a complete rebrand and custom-built Squarespace website with integrated scheduling and SEO optimisation, designed to reflect their professionalism and modern ethos.

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+75%

INCREASE IN SITE VISITS

+84,62%

INCREASE IN PAGE VIEWS

+34,38%

INCREASE IN WEBSITE CLICKS

+13

INCREASE IN AVERAGE RANKING

Project Overview

The Client

AlSawwaf Law is a professional law firm offering a full range of legal and advisory services. The firm specialises in helping clients navigate complex legal frameworks with confidence, expertise, and integrity.

The Challenge

Their previous WordPress website was outdated, difficult to manage, and failed to reflect their growing reputation. During a major rebrand, the firm needed a new digital presence that would showcase their capabilities, attract new clients, and convey trust — all while being easy for their team to update and maintain.

Our Approach

Visuable Packages

To achieve these goals, we delivered:

What We Delivered

Custom Website Design: A fully bespoke Squarespace website with a refined, minimal aesthetic that communicates professionalism and authority.

Rebrand Implementation: Brought the firm’s new identity to life online through typography, colour palette, and bespoke visuals that convey clarity and trust.

SEO Strategy: Developed targeted keyword strategies and optimised metadata to improve visibility in regional and international search results.

Scheduling Integration: Integrated a seamless appointment booking plugin, allowing prospective clients to schedule legal consultations with ease.

Mobile Optimisation: Ensured the design performed flawlessly across all devices, offering a fast, intuitive experience on desktop and mobile.

Team Training: Provided a comprehensive Squarespace training session so the AlSawwaf team could confidently manage their website post-launch.

The Results

THE NUMBERS

Site visits increased by 75%, bringing a strong uplift in qualified traffic.
Page views grew by 84.62%, showing deeper engagement across key pages.
Clicks rose by 34.38%, reflecting improved visibility and relevance in search results.
Average rankings improved by 13 positions, moving priority keywords significantly closer to page one.

Creative Execution

Impact and Creativity

The new AlSawwaf Law website strikes a perfect balance between sophistication and approachability, reflecting the firm’s dual focus on professionalism and client care. The visual design takes inspiration from contemporary corporate minimalism — using a refined monochrome palette, clean geometric layouts, and high-quality professional photography to create a sense of order, authority, and calm. Strategic use of white space allows each section to breathe, while the layout draws the eye naturally through key content areas, mirroring the logical flow expected from a leading law firm.

Every design choice was intentional — from the subtle hover animations that add movement without distraction, to the bold yet timeless typography that commands trust. Together, these elements deliver a user experience that feels both elegant and human, turning what could have been a static corporate site into a living reflection of the firm’s evolving brand identity.

Functionality and User Experience

Built on the Squarespace platform, the new AlSawwaf Law website was designed with both visitors and the internal team in mind. The navigation structure is intuitive and streamlined, helping users find essential information in just a few clicks — whether they’re seeking legal services, learning about the firm’s expertise, or scheduling a consultation.

Interactive sections showcase the firm’s diverse practice areas in a structured, easy-to-digest way, guiding potential clients towards taking action. The embedded scheduling tool transforms the site into a lead-generation engine, allowing clients to book consultations directly without the friction of external forms or emails.

Responsiveness was a top priority — the design adapts seamlessly across devices, ensuring that the site looks and performs beautifully on mobile, tablet, and desktop. For the firm’s team, the Squarespace back-end offers an easy-to-manage interface, empowering them to update content and maintain full control without relying on developers.

Branding and Storytelling

The rebrand was rooted in one central idea: clarity inspires trust. The new website embodies that philosophy through a clear visual hierarchy, consistent brand elements, and concise, empowering messaging. Every word and image was chosen to communicate authority without intimidation — positioning AlSawwaf Law as a trusted advisor in modern legal practice.

Through the design, we told the story of a law firm that embraces progress while honouring tradition. The minimal aesthetic communicates confidence, while the professional imagery and refined brand colours symbolise stability and integrity. Subtle design cues — such as symmetrical layouts and balanced proportions — reflect the firm’s commitment to precision, fairness, and order, creating an emotional connection that resonates with both corporate and private clients.

Execution and Design Excellence

Each page of the AlSawwaf Law website was carefully constructed to deliver harmony between aesthetic sophistication and strategic functionality. Our designers focused on creating a digital environment where form and function coexist — where visuals serve the story, and the story strengthens the brand.

The custom Squarespace build leverages CSS enhancements, SEO optimisation, and interactive plugins, ensuring every aspect performs at the highest technical standard. The interface remains uncluttered and user-friendly, allowing visitors to focus on what matters most — the firm’s expertise and reputation.

From the fine-tuned typography to the smooth scroll animations and responsive breakpoints, every element reflects Visuable’s commitment to design excellence. The result is a professional, SEO-optimised, conversion-ready website that not only elevates AlSawwaf Law’s digital identity but also positions the firm as a leader within the modern legal landscape.

Summary

The AlSawwaf Law project showcases how strategic design and SEO can transform a traditional law firm’s online presence into a sophisticated, conversion-ready brand hub. By moving from WordPress to Squarespace, the firm gained a sleek, user-friendly platform that’s as easy to manage as it is to navigate. The result? A modern, professional website that truly represents their expertise, builds client trust, and drives growth.

Brand photography courtesy of AI Sawwaf Law

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