Globally Fabulous | Rome, Italy
Globally Fabulous
Brand Identity, Packaging & E-Commerce Website Case Study
Learn how we helped Globally Fabulous launch an iconic high-fashion resale brand by delivering a sophisticated brand identity, packaging suite, and a fully custom multi-lingual e-commerce website.
Elegant high-fashion logo
Cohesive luxury colour palette
Premium packaging & labels
Multi-lingual e-commerce store
Project Overview
The Client
Globally Fabulous is a luxury designer resale platform based in Italy, offering curated, authenticated high-end clothing and accessories. Founded by Courtney Bullock, the brand’s mission is to inspire a shift toward sustainable fashion—empowering customers to embrace resale without sacrificing elegance or exclusivity.
The Challenge
Starting from a blank slate, Globally Fabulous needed everything—brand identity, packaging, and an e-commerce presence capable of engaging a global audience. The brand had to look and feel like a luxury fashion house while still being approachable for resale shoppers. The website also needed to cater to both English and Italian audiences with seamless navigation and effortless shopping experiences.
Our Approach
Visuable Packages
To solve this, we recommended and delivered:
Packaging Design
Multi-Lingual Integration
What We Delivered
Logo Design: An elegant, high-fashion wordmark with timeless appeal.
Colour Palette: Luxurious monochrome base with subtle accent tones for brand sophistication.
Typography System: Editorial-inspired serif and modern sans-serif pairings for refined contrast.
Social Media Templates: Ready-to-use assets to ensure visual consistency across platforms.
Product Packaging Suite: Including authenticity certificates, garment labels, and branded tags.
Custom Photography Curation: Sourced and edited high-fashion stock imagery to match the brand’s aesthetic.
Multi-Lingual E-Commerce Website: Squarespace store in both English and Italian, with integrated currency and language switching.
Marketing Functionality: Pop-up banners for email capture and first-time buyer discounts.
The Results
UX & UI Design Outcomes
Premium brand identity: A cohesive, luxury visual presence from online store to product packaging.
Seamless shopping experience: Multi-lingual navigation and easy-to-browse store layout.
Stronger customer trust: Authenticity certificates and branded packaging enhance perceived value.
Subscriber list growth: Built-in pop-ups and discount offers to convert visitors into loyal customers.
“I loved working with the Visuable Team. The website and branding is just fabulous! Visuable did a brilliant job creating my brand and website, everyone loves the how it looks and I am getting so many positive comments all the time”
Creative Execution
Impact and Creativity
From the first concept sketch to the final launch, every creative decision for Globally Fabulous was driven by one guiding principle—make resale look and feel like couture. The visual direction channels the glamour of high-fashion editorials while embracing the clean, minimal structure of premium e-commerce brands.
The logo—an elegant, all-uppercase wordmark—was designed to feel instantly at home alongside the world’s most recognisable luxury fashion labels. Sharp letterforms with refined spacing give it gravitas, while the monochrome palette adds timeless sophistication. Supporting this, the photography style is bold yet editorial, with high-contrast imagery and considered cropping that make every product feel like a piece of art.
We also elevated the resale experience with thoughtful details such as branded authenticity certificates and custom garment tags—turning what could have been transactional into an emotional, luxury moment for every customer.
Functionality and User Experience
While the brand had to look world-class, it also had to function flawlessly as a global e-commerce platform. The multi-lingual integration allows users to toggle seamlessly between English and Italian—perfect for a business based in Italy but selling internationally. Currency and tax settings were optimised to reduce checkout friction, while the overall navigation was kept minimal and intuitive, guiding shoppers from category pages to product details without distraction.
Every product page was designed with trust and conversion in mind. Large, high-resolution images showcase items in detail. Descriptions follow a clear hierarchy—brand, material, condition, and authenticity guarantee—so buyers feel fully informed. Integrated pop-up banners not only offer a first-time buyer discount, but also capture email sign-ups to fuel ongoing marketing campaigns.
Mobile responsiveness was a priority, with layouts adapting perfectly to smaller screens so the brand’s luxury feel is never compromised.
Branding and Storytelling
Globally Fabulous isn’t just selling pre-owned fashion—it’s telling a story of sustainable luxury. Every brand asset reinforces this narrative. The typography draws inspiration from fashion mastheads, giving the name instant prestige. The colour palette—anchored in deep black and crisp white—projects exclusivity, while subtle accent tones add warmth and approachability.
Packaging and print materials were designed to extend the brand beyond the screen. From the moment a customer receives their order, they’re immersed in the Globally Fabulous experience: elegant tags, sleek authenticity cards, and premium packaging that rivals the unboxing of new designer goods. This ensures resale items carry the same sense of occasion and pride as luxury purchases made in flagship stores.
Execution and Design Excellence
The project demanded meticulous attention to every pixel, print spec, and typographic choice. The logo system was tested extensively to ensure perfect legibility at all scales—from favicon to full-screen banners. Photography was colour-graded for consistency, ensuring cohesive presentation across website, social media, and marketing campaigns.
Print assets, including the authenticity certificates and garment labels, were built to exact specifications for both digital printing and luxury finishes, ensuring they remain sharp, tactile, and durable. The business’s bilingual e-commerce setup was thoroughly tested for speed, SEO compliance, and ease of maintenance—empowering the client to grow without technical limitations.
The end result is a fully integrated luxury brand system—one that delivers a consistently premium experience across every single touchpoint, from the first click to the final unboxing.
Summary
Globally Fabulous launched with a complete, high-end brand identity and a multi-lingual e-commerce store built to grow. From logo to labels, packaging to pop-ups, every element is strategically designed to convey trust, sophistication, and modern luxury. In a market where presentation is everything, Globally Fabulous now stands out as a resale destination as stylish as the designers it sells.
Brand photography courtesy of Globally Fabulous
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