Matt Gore | Canada
Matt Gore
Full Squarespace Website Design and 6 Additional Pages case study
Learn how we helped Matt Gore, a world-class entertainer and speaker, launch a dynamic Squarespace website with integrated SEO, service-specific landing pages, and a strong visual brand presence to connect with audiences in Canada and beyond.
Compelling brand platform
Optimised for search
Expanded service visibility
Ready for growth
Project Overview
The Client
Matt Gore is a South African-born, Canada-based performer specialising in comedy, magic, and speaking engagements for both live and virtual audiences. Known as the “Ginger Ninja,” Matt uses his personal story of overcoming a speech impediment to inspire, entertain, and connect with audiences around the world.
The Challenge
Matt’s previous website lacked the design, structure, and SEO optimisation to match his level of professionalism and performance. He needed a platform that could capture his unique personality, appeal to event organisers, and support long-term growth — including potential e-commerce functionality. Preserving his existing SEO rankings was essential, requiring URL preservation and redirects where necessary.
Our Approach
Visuable Packages
To deliver Matt’s new online presence, we provided:
Six Additional Service Pages
What We Delivered
Custom Squarespace design: Created a bold, dynamic site design that blends high-energy visuals with clear, structured navigation.
Six additional service pages: Built individual landing pages for each core service, including Stage Shows, Virtual Shows, Walk Around Magic, and Public Speaking, enhancing SEO and audience targeting.
On-site SEO strategy: Migrated and improved existing SEO, implemented keyword-rich titles, meta descriptions, and headings.
URL preservation & redirects: Maintained existing URL structure where possible, with 301 redirects to protect rankings.
Domain transfer support: Guided the connection of Matt’s domain through GoDaddy to Squarespace.
E-commerce-ready structure: Built with the flexibility to add an online store in the future without redesign.
The Results
UX & UI Design Outcomes
High-impact first impression: The site captures Matt’s charisma and instantly communicates his value as a performer.
Service-specific targeting: Landing pages attract and convert niche audiences such as corporate event planners and conference organisers.
SEO stability: Rankings preserved and enhanced through careful migration and optimisation.
Future scalability: Site structure allows for easy expansion into e-commerce or additional service offerings.
Creative Execution
Impact and Creativity
The creative direction for Matt Gore’s new site was driven by two objectives: convey the excitement of a live performance and build trust with event organisers looking to book a professional entertainer. The design features a bold orange accent — a distinctive nod to Matt’s trademark “Ginger Ninja” hair — balanced with clean typography and a black-and-white base palette to ensure legibility and visual impact. We curated high-energy performance imagery and embedded video to give visitors an immediate sense of Matt’s stage presence. Hero sections and headline placements were carefully chosen to ensure his value proposition is front and centre from the first scroll. The tone of the visuals and copy is upbeat, confident, and approachable, reflecting both his comedic style and his professionalism.
Functionality and User Experience
Navigation was designed for efficiency, ensuring event planners can find the right service within seconds. A main “All Services” overview page gives a snapshot of Matt’s offerings, while individual service pages — Stage Shows, Virtual Shows, Walk Around Magic, and Public Speaking — function as targeted landing pages optimised for specific keywords and audience needs. Each service page follows a clear hierarchy: attention-grabbing headline, benefit-led description, testimonials, media gallery, and a strong call-to-action. The site is fully responsive, with mobile layouts tested to ensure video, galleries, and calls-to-action display seamlessly across devices. The backend is structured for easy expansion, allowing Matt to add e-commerce for merchandise or ticket sales without disrupting the core navigation.
Branding and Storytelling
Brand storytelling is woven through every section of the site. The “About” page highlights Matt’s personal journey — overcoming a speech impediment to become a confident, world-class performer — in a way that inspires and connects emotionally with visitors. The orange accent colour is used strategically for buttons, highlights, and headings to maintain brand recognition without overwhelming the viewer. Testimonials and press quotes are placed strategically to build credibility and social proof, and photography alternates between action shots and personal portraits to balance performance energy with authenticity.
Execution and Design Excellence
From a technical perspective, the redesign involved meticulous SEO migration to preserve Matt’s existing rankings. This included auditing all URLs, implementing 301 redirects where necessary, and maintaining consistent metadata. On-site SEO improvements included optimised image alt tags, refined page titles, keyword-focused headings, and structured content layouts to improve crawlability. The Squarespace platform was configured with best practices for speed and performance, ensuring fast load times for global visitors. The result is a site that is as technically robust as it is visually engaging — a professional-grade digital stage for a world-class performer.
Summary
With a Full Squarespace Website Design and six additional service pages, Matt Gore now has a bold, high-energy platform that showcases his talent, preserves his SEO presence, and sets the stage for future growth. Built for both performance and personality, the site is ready to help Matt connect with audiences worldwide.
Brand photography courtesy of Matt Gore
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