Fully Ramped Consulting | Global
Fully Ramped Consulting
Essential Branding, Full Website Design and Copywriting Case Study
Learn how we helped Fully Ramped launch a bold new brand in the SaaS space by delivering a complete brand identity, strategic copywriting, and a fully custom Squarespace website built to connect, convert, and scale.
Vibrant and distinct visual identity
benefits-led messaging
Purpose-built user journeys
Conversion-optimised lead capture
Project Overview
The Client
Fully Ramped is a SaaS GTM (Go-to-Market) consultancy based in Canada and the UK, offering leadership coaching, recruitment services, and fractional support to high-growth tech companies. With over 16 years of experience in sales enablement, Nick launched Fully Ramped to help clients Hire, Ramp, and Scale with confidence.
The Challenge
As a brand-new consultancy, Fully Ramped needed a full identity, copy strategy, and web presence—one that would feel fresh, credible, and far from the traditional corporate playbook. Nick’s brief was clear: avoid stiff, generic templates and instead build something vibrant, playful, and conversion-focused, inspired by bold platforms like otta.com and biztory.com.
Our Approach
Visuable Packages
To shape the brand and bring it to life online, we delivered a tailored trio of creative services:
What We Delivered
Essential Brand Identity Design: Developed a modern logo and visual system that reflects growth, structure, and personality—distinct from traditional consultancy brands.
Brand Guidelines: Supplied a complete guide for colours, typography, and logo usage to maintain consistency across digital and offline touchpoints.
Strategic Website Copywriting: Crafted clear, benefit-driven messaging across all pages—SEO-optimised, human-sounding, and tailored to Fully Ramped’s dual audience of SaaS teams and individual leaders.
6-Page Squarespace Website: Built a fully custom site including: Home, About, Leadership Coaching, Recruitment, Pricing, and Contact—each page designed to support the user journey.
Iconography and Web Graphics: Designed a branded graphic set to visually communicate key service areas such as growth, performance, and leadership.
Lead Capture & UX Flow: Integrated custom CTAs and contact forms that encourage conversion and build the email list.
The Results
UX & UI Design Outcomes
Playful brand visuals: The bold black, teal, and yellow palette creates immediate impact and brand recall.
Clear messaging journey: Each page builds from story to service to action, guiding users with clarity.
Multi-audience engagement: The site speaks to both team decision-makers and individual coaching clients.
Seamless conversion points: Forms are strategically placed to prompt action without interrupting flow.
Creative Execution
Impact and Creativity
The Fully Ramped website makes an unforgettable first impression. The bold yellow canvas instantly disrupts expectations, signalling that this brand plays by its own rules. Paired with dynamic teal waves and confident black accents, the design radiates energy, momentum, and modernity—exactly what Nick envisioned. The custom colour palette and 3D graphic assets were chosen to reflect movement and growth, perfectly aligned with the brand’s promise to help clients "Hire, Ramp, Scale." This is not your typical B2B brand. From the typography to the sharp messaging, the entire aesthetic feels more like a breakout product launch than a service business, setting Fully Ramped apart in a saturated market.
Functionality and User Experience
From the homepage to the final click, every step of the journey is intentional and intuitive. The navigation bar is simple and structured to cater to two core user types: companies looking to build high-performance teams and individuals seeking personal leadership development. Whether browsing on desktop or mobile, users can move seamlessly between services, coaching offerings, pricing, and testimonials. Each page uses full-width colour blocking to create clear visual segmentation, helping users stay oriented. CTA buttons are consistent in design and action-oriented in language—“Let’s Get Fully Ramped,” “Hire Now,” “Start Now”—making next steps clear and compelling. Importantly, all key contact forms are short, functional, and well-placed to support lead capture without interrupting the experience.
Branding and Storytelling
The site brings Nick’s experience, voice, and mission to life through sharp storytelling and bold visual identity. The messaging balances credibility with energy, using direct, benefit-led language that feels honest and accessible. The homepage delivers the brand’s core value proposition in seconds—“Hire. Ramp. Scale.” This message is expanded throughout the site with clearly defined service pages and values-led messaging that focuses on transformation, not just services.
A key part of this storytelling was the logo. We designed a flexible logo system that included a bold, modern wordmark and a geometric emblem—a stylised cube inspired by structure, growth, and transformation. The emblem not only supports recognition at a glance but also translates beautifully across different digital and print formats, from the website favicon to footer placements and brand decks. The combination of the bright yellow background and sharp, professional black-and-teal mark makes the identity pop across all touchpoints. It’s instantly memorable and deeply aligned with the brand’s story: structured, confident, and built for growth.
Execution and Design Excellence
Visuable’s design team elevated every detail—from layout spacing and responsive styling to custom iconography and colour transitions. The modular design system was intentionally built for flexibility and scale, ensuring that Fully Ramped can grow its digital presence without visual inconsistency.
The logo design was a cornerstone of this execution. Its clean, angular form reinforces the themes of precision and momentum, while the colour variations allow for high visibility across dark and light backgrounds. From the full logo lockup on hero banners to the emblem used in the footer and contact forms, every placement was carefully considered for brand reinforcement. The logo also forms the visual anchor for the site’s aesthetic, setting the tone for the rest of the brand visuals—including icons, CTAs, and section dividers.
Fonts were selected to combine clarity with personality, while consistent use of shape-based backgrounds and full-screen colour blocks adds visual rhythm. All interactions—hover states, mobile transitions, and button animations—are designed to enhance usability without getting in the way. It’s a polished, professional experience that reflects the same excellence Nick delivers to his clients.
Summary
We helped Fully Ramped launch with clarity, confidence, and style. Through strategic branding, persuasive copy, and a custom-designed Squarespace site, the consultancy now has a standout online presence that captures attention and converts. With a design system that breaks convention and a message that speaks directly to SaaS leaders, Fully Ramped is set up to scale—and stand out.
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