Azure Farm | Georgia, USA
Azure Farm
Squarespace Website Redesign, Logo Expansion and Scheduling Integration Case Study
Learn how we helped Azure Farm Life elevate their online presence with a refined Squarespace website, expanded logo suite, and seamless scheduling integration—while preserving the integrity of their extensive blog library.
Elegant nature-inspired redesign
Expanded logo suite
Integrated scheduling system
preserved Blog content
Project Overview
The Client
Azure Farm Life, led by Annette Thurmon, is a beloved lifestyle brand dedicated to inspiring others to embrace the beauty and simplicity of country living. Through her books, online courses, and popular social media presence, Annette shares recipes, gardening tips, and intentional living practices that connect people back to nature and wholeness.
The Challenge
Annette came to us with a clear vision: refresh her Squarespace website while ensuring her years of blog content and internal links remained intact. She wanted a platform that could support her growing subscription offering, integrate scheduling for events, and visually reflect her brand’s natural, calming aesthetic. In addition, she needed expanded logo variations to add flexibility to her marketing and social media assets.
Our Approach
Visuable Packages
To deliver a comprehensive transformation, we have delivered:
What We Delivered
Website Structure & Navigation: A clear, intuitive flow with distinct sections for Annette’s blog, books, courses, and contact information.
Visual Refresh: Designed using her existing brand elements, refined with soft greens, warm creams, and nature-inspired textures.
Logo Expansion: Created secondary and symbol logo versions inspired by the peach blossom, offering versatility for digital and print use.
Scheduling Integration: Embedded a booking system to allow users to register for workshops, consultations, and special events.
Link Preservation: Redesigned the website while safeguarding all existing blog posts, URLs, and SEO equity.
The Results
UX & UI Design Outcomes
Consistent Brand Experience: Expanded logo suite ensures cohesive branding across all platforms.
Improved User Journey: Visitors can seamlessly browse content, book services, and engage with Annette’s offerings.
Preserved SEO Value: Careful link management avoided disruptions to traffic and search rankings.
Enhanced Visual Appeal: A site that perfectly captures the calm, welcoming spirit of Azure Farm Life.
Creative Execution
Impact and Creativity
Our goal was to craft a digital space that mirrors the calm, intentional lifestyle at the core of Azure Farm Life. The redesigned website invites visitors into a world of soft, nature-inspired tones, organic textures, and editorial-style layouts. The visual approach celebrates the beauty of everyday country living—freshly picked produce, animals in sunlit pastures, homemade recipes—making the visitor feel like they’ve stepped into Annette’s farm kitchen or garden. Carefully curated imagery, often framed with natural floral or botanical illustrations, strengthens brand recall while evoking an emotional connection. Every design element was intentionally understated yet elegant, allowing the content and photography to take centre stage.
Functionality and User Experience
The site was built to function as smoothly as it looks. We mapped a clear and intuitive navigation structure, making it effortless for visitors to move between Annette’s blog, books, shop, and booking options. The integrated scheduling tool for workshops and consultations is strategically placed on key pages, ensuring visitors can take action without unnecessary clicks. Responsive design ensures the experience is equally beautiful and functional on desktop, tablet, and mobile devices. Accessibility considerations, such as readable typography and high-contrast elements, further enhance usability for a wide range of visitors.
Branding and Storytelling
To expand Azure Farm’s brand presence, we developed secondary and symbol logo variations, each inspired by the peach blossom—a nod to nature’s cycles and the brand’s Georgia roots. These new marks provide flexibility for different touchpoints, from social media icons to packaging and event signage. Storytelling is woven into every corner of the site: Annette’s personal journey from city life to farm life, her philosophy on intentional living, and her collaborations with renowned brands are all highlighted. Media features and brand collaborations were given prominence to reinforce trust and credibility.
Execution and Design Excellence
The project demanded precision at every stage, from design composition to technical migration. Typography pairings were chosen to balance timeless elegance with modern readability. We optimised every image for fast loading without compromising quality, ensuring the site remains as high-performing as it is beautiful. Special attention was paid to preserving the integrity of over six years of blog content—retaining URLs, internal links, and SEO value during the migration. This combination of design artistry and technical care ensures the Azure Farm Life website is both an inspiring brand showcase and a robust business tool.
Summary
Through thoughtful design, careful technical migration, and brand refinement, Azure Farm Life now has a website that feels as warm and inviting as the lifestyle it promotes. With a preserved blog archive, expanded logo suite, and integrated scheduling, Annette is equipped to inspire and connect with her audience for years to come.
Brand photography courtesy of Azure Farm Life
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