WhiskUp | Florida, USA
WhiskUp
Full Squarespace Website Design case study
Learn how we helped WhiskUp build a clean, hospitality-focused digital presence through a fully custom Squarespace website. The result? A professional, service-first platform that builds trust and supports growth in the restaurant accounting space.
Service-specific layout
Industry-aligned visuals
Conversion-ready structure
Trust-building brand presence
Project Overview
The Client
WhiskUp is an outsourced accounting firm that supports restaurant groups, accounting teams, and hospitality-focused tech systems with data entry services like invoice processing, sales summaries, and bookkeeping. The company was founded by Chris Peterson, an expert in restaurant operations, technology, and finance, to bring reliable, in-house accounting support back into the hands of specialists.
The Challenge
WhiskUp needed a website that clearly communicated its niche services—offering structured back-office support to restaurants and accounting firms alike. With their logo and service offering in place, the next step was a digital platform that built confidence, explained value, and offered a smooth path to conversion—without feeling like a generic outsourced vendor site.
Our Approach
What We Delivered
5-Page Custom Website Design: Pages included Home, Services, About, FAQs, Contact, and a dedicated “How We Work” section breakdown to walk users through the process.
Visual Language Development: Used bold colour gradients, rounded image frames, and industry-relevant photography to create a friendly but professional feel.
Services Page Detailing: Split offerings into clear categories like AP Data Entry and Bookkeeping, with separate messaging for restaurants and accounting firms.
FAQ Integration: Addressed common buyer objections directly on-site to support conversion.
Contact Page with Custom Form: Captured details like location count and restaurant style to pre-qualify leads and guide future outreach.
Conversion-Ready CTAs: Included multiple calls to action on each page, encouraging lead generation and client contact.
The Results
UX & UI Design Outcomes
Streamlined user flow: Clear structure from intro to inquiry
Optimised for hospitality: All content speaks to restaurant-specific workflows and pain points
Professional, not corporate: Design is credible but friendly—no generic templates
Mobile-first clarity: Easy to navigate and interact with across all devices
Creative Execution
Impact and Creativity
WhiskUp’s website is built to grab attention—and hold it. The animated gradient in the homepage headline instantly signals energy, movement, and modern thinking. It’s more than a visual flourish; it sets the tone for a brand that’s forward-focused and technologically enabled. The colour palette—anchored in rich purples and vibrant pinks—adds warmth and flair without sacrificing professionalism. Together, these visual choices convey a brand that is both dependable and dynamic.
We introduced movement throughout the site using subtle animations on both images and text. Key imagery—POS devices, kitchen teams, and accounting workflows—gently shift into view as users scroll, keeping the experience active and immersive. This adds a tactile, almost product-like feel to the brand, elevating it far above the static, templated look common in the accounting world.
The result is a modern, memorable aesthetic that feels fully alive—supporting the brand’s mission to simplify complex, back-end accounting tasks with clarity and speed.
Functionality and User Experience
Every element of the site was designed with user intention in mind. Navigation is intuitive and focused, making it easy for both restaurant operators and accounting firms to find what they’re looking for. Services are clearly divided—AP Data Entry, Bookkeeping, and White Label Solutions—each with dedicated sub-sections that break down technical terms into accessible benefits.
Interactive elements like the accordion FAQ section and custom form filters (e.g. service interest, number of locations, restaurant style) make the experience feel tailored and smart. Button animations, hover states, and smooth page transitions all contribute to a frictionless journey from first impression to conversion. And thanks to responsive design, all of these features remain seamless across mobile, tablet, and desktop.
Branding and Storytelling
While the brand mark existed before the project, this website brought the full WhiskUp brand story to life. Through values-driven messaging and smart layout hierarchy, we helped clarify the company’s role as a trusted operational partner—not just a service provider.
The “About Us” and “Mission & Values” pages expand on the origin story: moving away from low-quality third-party outsourcing and building a purpose-driven in-house team. Meanwhile, every headline and CTA throughout the site reinforces their core positioning—streamlining restaurant accounting through precision, partnership, and hospitality-first insight.
Imagery and iconography were selected to humanise an otherwise technical offering, showing real people in real environments, not stock or generic scenes. This further supports the brand’s tone of friendly expertise and operational credibility.
Execution and Design Excellence
We custom-built a Squarespace layout that goes far beyond the basics. Layered, animated gradients and moving visual blocks inject rhythm and energy into the experience. Page sections are modular but never repetitive, and CTAs are consistently placed and styled for action.
Fonts were chosen for optimal clarity across screen sizes. Visual transitions and scroll-triggered animations were timed to maintain flow without overwhelming the user. Throughout the design, careful attention was paid to colour contrast, spacing, and information hierarchy—ensuring the site performs not just beautifully, but accessibly.
It’s a polished and engaging experience that reflects WhiskUp’s operational excellence—built not only to inform, but to inspire trust, action, and long-term growth.
Summary
We helped WhiskUp launch a website that communicates clearly, builds trust, and converts with ease. The design system is structured, approachable, and distinctly hospitality-first—matching the company’s mission to simplify and streamline accounting for restaurant groups and their partners. It’s a purpose-built platform that positions WhiskUp as the go-to back-office team for the hospitality space.
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