Krisztina Kentala Photography | Vancouver, Canada

Krisztina Kentala Photography

Framework Squarespace Website and Essential E-Commerce Tools Case Study

Learn how we helped Krisztina Kentala Photography build a heartfelt, high-end website and launch a boutique e-commerce experience—seamlessly combining professional services with personal storytelling.

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Luxury brand feel

Effortless service discovery

Polished online shop integration

Optimised mobile experience

Project Overview

The Client

Krisztina Kentala is a Vancouver-based professional photographer specialising in weddings, maternity, newborn, family, couples, and branding photography. With a candid, light-filled style and deep care for the people she captures, Krisztina’s work is rooted in connection and emotion. As a mother of three and former nurse, she’s built her business around the lifestyle she dreamed of—one that allows her to be present with her family while creating a fulfilling and sustainable career.

The Challenge

Krisztina needed a website that looked and felt as beautiful as the moments she captures. Her previous online presence lacked the polish, structure, and personality to fully showcase her evolving photography business. She wanted to position herself as a trusted, high-end photographer while also launching a new e-commerce offering. This included selling printed photo albums as well as a curated collection of personal lifestyle favourites—ranging from jewellery and home decor to fashion finds. The site needed to do it all: reflect her brand, share her story, make booking easy, and support product sales—all while feeling warm, simple, and elevated.

Our Approach

Visuable Packages

To bring her vision to life, we delivered:

What We Delivered

5-Page Squarespace Website: Created a seamless, mobile-optimised structure to showcase Krisztina’s services, brand story, and portfolio.

Brand-Led Design: Crafted a romantic, high-end aesthetic using a soft neutral palette and elegant cursive fonts, in line with her inspiration.

Essential Shop Setup: Developed a clean e-commerce space featuring photo albums and a dedicated section for “Krisztina’s Favorites” in fashion and home decor.

Portfolio Layout: Designed a gallery-focused page to display client work and featured projects across weddings, families, and more.

Service-Centred Structure: Introduced separate pages for each service category, with thoughtful descriptions and clear CTAs to encourage booking.

Emotive Storytelling: Brought Krisztina’s personal journey into the heart of the site—creating trust and emotional resonance with her audience.

The Results

UX & UI Design Outcomes

Warm, luxury-inspired brand experience: Visitors are welcomed by soft tones, handwritten elements, and emotional imagery that reflect the heart of Krisztina’s brand.

Streamlined service discovery: Clear structure makes it easy for clients to browse offerings—from weddings to newborns—and find the service that fits their story.

Elegant product showcase and shop: The online store offers a curated browsing experience, spotlighting both tangible photo products and lifestyle picks.

Mobile-first design: The site performs beautifully on mobile, allowing busy mums, brides, and business owners to browse and book on the go.

Creative Execution

Impact and Creativity

The creative direction for Krisztina Kentala Photography was all about translating a deeply personal brand into a luxurious yet approachable online experience. Inspired by her love for neutral tones, handwritten typography, and emotional storytelling, we built a layout that evokes softness, warmth, and intentionality. The design leans into spacious, minimal sections where imagery can breathe and emotions come through. Elegant script headlines offer a romantic, feminine feel, while muted backgrounds keep the overall aesthetic grounded and clean. Every detail—from the hero imagery to the footer layout—was crafted to create a visual language that feels like a natural extension of Krisztina’s photography style: relaxed, refined, and full of life.

Functionality and User Experience

The website was carefully structured to balance discovery, story, and action. Visitors are gently guided through the core pages—Services, Portfolio, About, Shop, and Contact—without ever feeling lost or overwhelmed. The Services page clearly breaks down Krisztina’s main offerings by category, giving each service space to shine while inviting clients to explore what fits their stage of life. A thoughtfully designed Portfolio showcases featured sessions in a grid-style layout, making it easy for potential clients to browse her work by theme or moment.

The e-commerce functionality is integrated with equal care. The “Shop” page is simple, intuitive, and styled to match the brand’s look and feel. It features Krisztina’s custom photo albums as well as “Krisztina’s Favorites”—a curated space for her personal product picks. Each product includes a description, image, and a seamless call-to-action, making it easy to browse and buy. The mobile version of the site maintains this experience without compromise, ensuring smooth navigation and fast load times for users on the go.

Branding and Storytelling

Krisztina’s story is central to her brand, and we made sure it came through in every corner of the site. The About page features candid imagery of her with her family alongside a heartfelt narrative about her transition from nursing to photography. We used her own words—authentic and unpolished in the best way—to help site visitors connect emotionally and understand the “why” behind her work. Throughout the site, photography of real moments—not just posed portraits—brings warmth and humanity to the experience. Every element, from the copy to the imagery to the visual design, works together to position Krisztina as both an artist and a relatable, trusted person behind the lens.

Execution and Design Excellence

We delivered a 5-page Squarespace framework tailored to both service-based and product-based growth. The Essential E-Commerce Tools package enabled Krisztina to start selling products immediately—without overwhelming her with complex backend management. We ensured that each page was designed with future flexibility in mind, so she can add new services, galleries, or product collections as her brand evolves.

Design execution focused on elegance without clutter. Fonts were paired for readability and beauty, colour accents were kept neutral to elevate imagery, and every layout decision prioritised balance and breathing room. Calls-to-action were intentionally placed at natural decision points—inviting visitors to book a session, browse more work, or explore the shop.

The end result is a website that doesn’t just look beautiful—it feels like Krisztina. It invites visitors into her world with softness, clarity, and confidence, making it easier for them to book, connect, and shop with ease.

Summary

Krisztina Kentala Photography now shines with a heartfelt and high-end digital presence. Through a thoughtful Squarespace website and elegant e-commerce integration, she can share her passion, showcase her work, and sell her curated favourites with ease. Her site reflects her story—and supports the life she’s building for her family and her clients.

Brand photography courtesy of Krisztina Kentala Photography

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