Tealinn Coach | Honk Kong, China
Tealinn Coach
Full Squarespace Website and Copywriting Expert Call Case Study
Learn how we helped Tealinn create a beautifully editorial online presence that reflects her bold personal brand and empowers her coaching business, by delivering a bespoke Squarespace website and a tailored copywriting expert call.
Editorial-style layout
Brand-aligned copy
Clear brand storytelling
Streamlined user experience
Project Overview
The Client
Tealinn is a personal brand coaching business founded by Stephany, a Hong Kong-based strategist passionate about empowering rising leaders. Through a mix of coaching and consulting, Tealinn helps professionals articulate their value and reintroduce their personal brand for greater recognition and impact.
The Challenge
Tealinn needed a complete digital presence that not only reflected her soothing yet strong coaching style, but also offered a clear, conversion-focused client experience. The key goals were to refine her messaging and establish a confident online brand presence.
Our Approach
Visuable Packages
To bring Tealinn’s vision to life, we delivered:
What We Delivered
Custom Squarespace website: created a polished, user-friendly multi-page site that reflects Tealinn's coaching philosophy.
Copywriting Expert Call: provided guidance to structure powerful, values-driven messaging that connects emotionally with visitors.
Homepage with intentional hierarchy: designed to capture attention, convey expertise, and guide visitors seamlessly through her offer.
Service page with persuasive storytelling: communicates the value of Tealinn’s coaching with clarity and heart.
Call-to-action integration: strategically placed CTAs help convert visitors into leads without being salesy.
Mobile-optimised layout: ensures every visitor experiences the same sense of calm and clarity, no matter their device.
The Results
UX & UI Design Outcomes
Streamlined user journey: simplified navigation and layout to lead users through her story and services effortlessly.
Elevated professional brand presence: modern, calm design reflects her coaching style and builds immediate trust.
Clarity of service offering and messaging: compelling structure and intuitive content flow drive understanding and connection.
Engaging design that communicates trust and credibility: balanced typography, colour palette and white space to create a calming, expert-led brand atmosphere.
Creative Execution
Impact and Creativity
From the homepage to the contact page, the site mirrors Tealinn’s philosophy: less noise, more presence. The palette—anchored in soft neutrals with organic overlays—delivers a serene visual tone. Editorial-style typography balances elegance with readability, inviting visitors to pause, reflect, and connect. The site avoids clutter, instead creating space for the user to absorb and breathe. This approach reflects the grounded transformation Tealinn offers—a quiet confidence that makes a lasting impression.
Functionality and User Experience
We designed the site as a five-page experience, keeping structure light and intention strong. Navigation is intuitive, and calls to action—like “Book a Free Consultation” and “Watch the Masterclass”—are strategically placed without being aggressive. Each page follows a gentle visual rhythm, with thoughtful spacing, subtle transitions, and responsive layouts ensuring a cohesive experience on any screen. Visitors can learn, consider, and act—all without friction.
Branding and Storytelling
Tealinn’s story is about clarity, courage, and self-expression—and the website honours that from top to bottom. We helped refine and elevate Stephany’s voice during the expert call, guiding her to express her message with simplicity and heart. Every headline and paragraph aligns with her vision of empowering ambitious women to find their voice. The story unfolds through soft design, warm copy, and intentional structure, helping Tealinn feel like both a brand and a trusted companion.
Execution and Design Excellence
The final build showcases excellence through restraint. Rather than chasing trends, we focused on timeless elements that support longevity. Page hierarchy is thoughtful. Typography is consistent. White space is used generously, creating a sense of calm and professionalism. Every interaction—whether a scroll, click, or hover—is smooth and purposeful. The result is a brand-aligned site that not only reflects Tealinn’s coaching philosophy, but also invites users into her world with authenticity and grace.
Summary
Tealinn Coach’s new website is a seamless extension of her personal brand—elegant, calm, and clear. With a custom Squarespace build and expert-guided messaging, the site elevates her visibility while creating a warm space for connection. Now, Stephany has a digital presence that reflects her mission and supports her business with quiet confidence.
Brand photography courtesy of Tealinn Coach
Consult with our Experts
Amazing brands start with an understanding of your goals and vision.
Our team understands the challenges of launching a brand online, and we’re here to answer all your questions and simplify the process for you. Let’s go!
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