Nick Hems | Bath, UK
Nick Hems
Brand Identity design and Brand Consultancy for Photography Case Study
Learn how we helped Nick Hems, a personal brand stylist, reintroduce himself with a charismatic brand identity and editorial-style visuals that reflect his personality, elevate his presence, and support his ambitions.
Signature monogram
Heritage-inspired colours
Photography Consultation
Apparel-ready branding
Project Overview
The Client
Nick Hems is a UK-based personal brand stylist who empowers professionals to show up confidently—online and in person. With a keen eye for detail and an energetic presence, Nick guides CEOs, founders, and entrepreneurs to elevate their image through personal style that speaks volumes.
The Challenge
Nick originally operated under a studio name that no longer captured his dynamic reputation. As he gained visibility and recognition for his own name, it became clear that he needed a rebrand centred on his personal identity. He approached Visuable to create a sophisticated brand rooted in fashion, personality, and future potential—ready for both digital use and apparel application.
Our Approach
Visuable Packages
To position Nick as a confident, stylish, and future-ready brand, we delivered:
Brand Consultancy for Photography
What We Delivered
Signature Monogram Logo: A handwritten ‘nh’ paired with a modern serif nameplate and tagline, projecting elegance and individuality.
Custom Crest Emblem: A heritage-inspired icon designed for embroidery and fashion applications, drawing from college-style prestige and leadership symbolism.
Editorial Colour Palette: Deep navy, gold, and burnt orange—tones chosen to reflect warmth, strength, and premium appeal.
Apparel-Ready Design System: A versatile logo suite that scales across clothing, social media, proposals, and packaging with ease.
Lifestyle Photography Series: A full shoot captured Nick in action—styling, connecting, and thriving in real-world environments.
Multi-Platform Brand Toolkit: Assets crafted to create visual cohesion across every brand touchpoint—digital and physical.
The Results
UX & UI Design Outcomes
Highly recognisable monogram system: The ‘nh’ monogram, crest, and clean serif typeface work in unison to build strong, repeatable recognition.
A premium, editorial aesthetic: The brand visuals match the sophistication and polish Nick brings to his clients, helping him stand out in a crowded market.
Functional brand versatility: Every design works seamlessly across platforms—whether stitched on apparel, featured on Instagram, or used in pitch decks.
Authentic personal storytelling: The visuals express Nick’s magnetic personality and elevate the trust and credibility of his personal brand.
“I can’t highly recommend Lidia and the team at Visuable highly enough!
She took the time to really understand my brand and the aims of my business before my photoshoot and this understanding shone through in the results.
I would have no doubts about using them again or recommending them to anybody.”
Creative Execution
Impact & Creativity
The Nick Hems brand was built to leave a lasting impression. At its heart is a bespoke monogram logo and a custom crest—designed to feel iconic and timeless. The creative direction blends heritage influences with modern elegance, balancing prestige with personality. From typography to symbol design, every element was carefully selected to reflect Nick’s high-end yet approachable vibe. Together, they form a design language that instantly communicates leadership, sophistication, and individuality—ideal for the fashion-savvy audience Nick attracts.
Functionality & User Experience
We designed the visual identity to perform across every format Nick needs—on-screen and in print. The monogram works flawlessly in social headers, email signatures, and digital proposals, while the crest emblem lends itself beautifully to future product lines, embroidered apparel, or merchandise. Font pairings and layout choices ensure easy readability, while the adaptable colour palette supports both bold digital use and refined print application. Every visual asset is not only attractive but practical, giving Nick a toolkit he can grow with.
Branding & Storytelling
This brand tells a story of transformation. From a business with no personal face to a personal brand that carries weight and confidence, the new identity reflects Nick’s own journey and the transformation he offers his clients. The handwritten ‘nh’ monogram symbolises his personal touch and individuality, while the crest icon evokes a sense of belonging, prestige, and style evolution. Through visuals and photography, we captured Nick’s energy, making his brand as memorable and magnetic as his client experience.
Execution & Design Excellence
Nick’s brand was executed with precision and purpose. Every logo variation was designed to scale beautifully, ensuring legibility and visual impact across contexts. The photography shoot focused on authenticity, capturing Nick in environments where he shines—styling clients, connecting in vibrant cafés, and offering insight behind the scenes. Together, the logo suite, crest, and lifestyle visuals create a cohesive system that doesn’t just look great—it works hard to support Nick’s growth and reputation as a leading personal brand stylist.
Summary
Nick Hems’s rebrand is a bold leap forward—anchoring his name as a mark of style, trust, and transformation. With a logo system ready for both online and on-body use, a refined colour story, and editorial visuals that show him in his element, Nick now has a brand identity that mirrors his charisma and expertise. From consultations to catwalks, he’s now showing up with a look that’s as powerful as his work.
Brand photography courtesy of Nick Hems
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