Quartet Design Studio | New York, USA
Quartet Design Studio
Essential Brand Identity and Squarespace Website Design Case Study
Learn how we created a refined, timeless brand identity and modern Squarespace website for Quartet Design Studio — a boutique, female-led architectural and interior design firm serving high-end residential and commercial clients.
Elegant, timeless brand identity
Polished, high-end website design
Clear service presentation
Cohesive brand visuals
Project Overview
The Client
Quartet Design Studio is an all-female team of architects and interior designers with over 30 years of combined experience. Known for their collaborative, client-focused approach, they create timeless and stylish spaces for both residential and commercial projects across the East Coast and beyond.
The Challenge
Quartet Design Studio needed a sophisticated brand identity and online presence that would resonate with discerning, high-end clients while showcasing their portfolio of work. Their new brand had to feel approachable yet premium, with a website that clearly outlined their services and experience.
Our Approach
Visuable Packages
To bring Quartet Design Studio’s vision to life, we recommended and delivered:
What We Delivered
Custom Brand Identity: Designed a refined logo suite in clean, modern typography, paired with a neutral palette of black, white, cream, and metallic accents.
Squarespace Website: Built a sleek, multi-page site to highlight their portfolio, services, and client-centric process.
Typography & Colour Palette: Developed a font system using Avenir and Montserrat for a contemporary yet timeless feel.
Portfolio Showcase: Integrated a visual portfolio gallery with easy navigation for prospective clients.
Responsive Design: Optimised for seamless performance across desktop, tablet, and mobile.
The Results
UX & UI Design Outcomes
Elegant, timeless brand identity: Created a visual style that communicates sophistication and trust, resonating with high-end residential and commercial audiences.
Polished, high-end website design: Delivered a sleek, minimal aesthetic that allows the portfolio imagery to take centre stage while maintaining usability.
Clear service presentation: Developed intuitive, well-structured service pages that guide visitors to the information they need quickly and confidently.
Cohesive brand visuals: Ensured typography, colour palette, and photography work together harmoniously to present a unified and memorable brand experience.
Creative Execution
Impact and Creativity
Quartet Design Studio’s brand identity and website were built to feel like stepping into one of their finished spaces — refined, harmonious, and effortlessly stylish. The visual approach draws from the principles of architectural balance and interior layering: clean lines, precise structure, and a muted, timeless palette of black, white, cream, and soft metallic accents.
The logo design uses elegant sans-serif typography with a confident yet understated presence, symbolising the studio’s mastery without overwhelming the work itself. This simplicity allows the portfolio images — the true showcase of their talent — to take centre stage.
Photography selection was carefully curated to strike a balance between aspirational and approachable. We mixed sweeping architectural shots with intimate detail photography — a perfectly draped fabric, the sheen of polished marble, the interplay of shadow and natural light — to echo the sensory depth of their projects. Lifestyle imagery and process shots, such as mood boards and sketches, provide glimpses into the creative journey, making the brand feel more personal and relatable to prospective clients.
Functionality and User Experience
The site was designed to reflect the way high-end clients think and browse. Navigation is stripped back to the essentials, ensuring visitors never feel lost or overloaded. Service pages are concise yet comprehensive, outlining exactly how Quartet Design Studio can take a project from concept to completion — from early programming to final furniture installation.
The portfolio is organised by project type, allowing potential clients to immediately find examples relevant to their needs, whether residential, commercial, hospitality, or retail. Each portfolio entry opens into a full-width gallery with minimal distractions, letting the images breathe and convey the story of each space.
Strategically placed calls-to-action on every page encourage engagement without disrupting the flow. The contact process is streamlined, allowing potential clients to start a conversation with minimal clicks — essential for busy decision-makers. On mobile devices, the experience retains its sense of space and luxury through responsive design and restructured layouts that keep images large and impactful.
Branding and Storytelling
The narrative we developed is centred on trust, collaboration, and timeless design. The tone is confident but warm — acknowledging the expertise of a team with 30+ years of combined experience, while emphasising their approachable, client-focused ethos. We made sure the brand communicates both technical skill and emotional connection, highlighting that each project is as much about people as it is about spaces.
Visual storytelling reinforces this message. The pairing of architectural precision with soft lifestyle moments reflects Quartet Design Studio’s ability to deliver both functionality and soul in every project. The brand voice and imagery together convey that working with Quartet Design Studio is not just about hiring a design firm — it’s about entering into a creative partnership that transforms spaces into personal sanctuaries or high-impact commercial environments.
Execution and Design Excellence
Every design choice was intentional and aligned with the high-end, detail-driven nature of Quartet’s work. Typography hierarchy was crafted for clarity and elegance, with generous letter spacing and consistent alignment that mirrors architectural drafting. CSS enhancements added subtle motion — hover effects on portfolio thumbnails, fade transitions between sections — creating a sense of refinement and control.
The integration of the neutral colour palette is not just aesthetic — it ensures the brand can stand the test of time without appearing tied to fleeting design trends. Metallic accents are used sparingly for moments of quiet luxury, like the trim on a perfectly tailored suit.
In sum, the creative execution positions Quartet Design Studio exactly where they belong — as a trusted, sought-after partner for clients who value both the artistry and precision of exceptional design.
Summary
With their new brand identity and website, Quartet Design Studio now has a cohesive, high-end digital presence that matches the quality of their work. The result is a timeless, functional, and visually captivating platform that connects with high-end residential and commercial clients across the East Coast and beyond.
Brand photography courtesy of Quartet Design Studio
Consult with our Experts
Amazing brands start with an understanding of your goals and vision.
Our team understands the challenges of launching a brand online, and we’re here to answer all your questions and simplify the process for you. Let’s go!
Our Success Stories
Get inspired by real stories of how our designs have made a difference for brands like yours.
