McQuinn Family Dentistry | Indiana, USA
McQuinn Family Dentistry
Full Copywriting, Squarespace Website & SEO Review & Refine Case Study
Learn how we helped McQuinn Family Dentistry modernise its online presence and improve visibility with a full website redesign, professional copywriting, and SEO optimisation.
+18%
INCREASE in SITE VISITS
+35%
INCREASE IN PAGE VIEWS
+25%
INCREASE IN WEBSITE CLICKS
10%
INCREASE IN IMPRESSIONS
Project Overview
The Client
McQuinn Family Dentistry is a long-established family dental practice in Tipton, Indiana, offering restorative, cosmetic, and preventive care. For over 45 years, they’ve served the local community with a focus on comfort, trust, and lasting results.
The Challenge
Their previous website was outdated and text-heavy, with low search visibility and unclear service information. The practice needed a modern, easy-to-navigate site that reassured visitors, highlighted their wide range of services, and attracted new patients through local search results.
Our Approach
Visuable Packages
We combined several Visuable services to transform their online presence:
What We Delivered
Full Squarespace Website: We designed a clean, professional layout that showcases McQuinn’s friendly team and comprehensive services. The new site is mobile-optimised and easy for patients to navigate.
Full Copywriting: We wrote patient-friendly, conversion-focused copy that clearly explains services in simple terms while emphasising care, experience, and trust.
SEO Review & Refine: We implemented on-page SEO best practices—refining headings, titles, and meta descriptions, resizing images, and adding structured data to improve visibility in local searches.
Improved Navigation: We introduced intuitive menus and clear calls-to-action, helping visitors quickly find what they need and book appointments online.
Local Optimisation: The site was optimised for “Tipton dentist” and other local search phrases to attract patients in the surrounding region.
Training & Aftercare: The McQuinn team received one-to-one Squarespace training to update content and maintain their new website confidently.
The Results
The Numbers
Site visits increased by 18%, showing steady growth in overall traffic.
Page views rose by 11%, indicating stronger engagement across key pages.
Clicks increased by 25%, reflecting improved search visibility and relevance.
Impressions grew by 10%, expanding the brand’s presence in search results.
Creative Execution
Impact and Creativity
The design concept focused on reducing anxiety while reinforcing clinical trust—an essential balance for a family dental practice. A light, airy colour palette paired with generous white space creates an immediate sense of calm, helping visitors feel at ease from the first interaction. Real photography of the team and clinic replaces stock-heavy visuals, reinforcing authenticity and approachability. Soft rounded elements and clean section breaks subtly guide the eye without overwhelming the content. Clear visual hierarchy ensures key messages—care, experience, and comfort—are instantly understood.
Functionality and User Experience
The website was structured around the patient journey, prioritising clarity and ease of use at every step. Services are grouped logically, making it simple for visitors to find exactly what they need without friction. Prominent call-to-action buttons encourage appointment requests without feeling intrusive. The navigation remains clean and minimal, reducing cognitive load and supporting quick decision-making. Mobile optimisation was carefully refined to ensure booking, browsing, and contact actions feel seamless on any device.
Branding and Storytelling
The storytelling approach centres on trust built over time, positioning McQuinn Family Dentistry as both established and forward-thinking. Messaging highlights over 45 years of local care while avoiding outdated visual cues often associated with long-standing practices. Design elements work alongside the copy to reinforce warmth, community, and personal connection. Subtle design details—such as welcoming headlines and human-focused imagery—support the narrative of patient-first care. The result is a brand story that feels grounded, reassuring, and genuinely human.
Execution and Design Excellence
Every design choice was made with clarity, accessibility, and performance in mind. Typography was selected for readability across all ages, ensuring the site feels inclusive for families and older patients alike. Icons and visual markers help simplify complex dental services without oversimplifying the expertise behind them. Pages load quickly and follow SEO-friendly structure, supporting both user experience and search visibility. The finished website feels cohesive, polished, and purposeful—designed to build confidence while quietly doing the hard work of conversion.
Summary
McQuinn Family Dentistry’s new Squarespace website captures both the professionalism and compassion at the heart of their practice. The strategic combination of SEO optimisation, engaging copy, and modern design has revitalised their digital presence—driving more traffic, improving user experience, and converting more visitors into loyal patients.
Consult with our Experts
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