Brad Rosenfeld | Boston, USA
Brad Rosenfeld
Scroll Copywriting and Squarespace Website Case Study
Learn how we helped Brad Rosenfeld—an accomplished eCommerce and product executive—launch a polished, executive-level personal brand through a scroll-style website and strategic copywriting.
Executive brand presence
Scroll-based storytelling
Seamless career highlights
Resume-integrated design
Project Overview
The Client
Brad Rosenfeld is a global eCommerce and product leader with a remarkable career spanning Amazon, CarGurus, and beyond. With deep expertise in B2C and B2B digital strategy, Brad has led international cross-functional teams to deliver billion-dollar results across books, music, retail, and automotive sectors. As EVP of Digital Retail & Commercialisation at CarGurus, he continues to shape the future of online commerce.
The Challenge
Brad needed a digital showcase to complement his executive resume—one that went beyond traditional formats. His goal was to communicate his story in a modern, dynamic, and engaging way that captured not only the scope of his achievements, but also the leadership philosophy and personal passion behind them. The site had to deliver clarity, credibility, and elegance, while highlighting his global career journey, core values, and endorsements.
Our Approach
Visuable Packages
To bring Brad’s vision to life, we delivered:
What We Delivered
Interactive Scroll Website: A one-page website experience that flows like a curated story—sectioned into personal statement, global roles, leadership philosophy, and recognition.
Custom Copywriting: Executive-style copy written with clarity and warmth—positioned to highlight strategic thinking, innovation, and people-first leadership.
Modern Visual Design: Sleek layouts, strong headlines, and full-width visuals build instant credibility and keep users engaged from the first scroll to the last.
Built-in Resume Download: Users can access Brad’s CV directly—seamlessly embedded in the design.
Testimonials & Endorsements: Showcased senior-level praise in a visually impactful format to reinforce reputation.
Contact Integration: A smooth submission form for further opportunities or connection requests.
The Results
UX & UI Design Outcomes
Executive-level digital identity: The site establishes Brad’s leadership presence instantly, with bold messaging, polished layouts, and refined typography.
Seamless, scroll-based storytelling: A linear narrative structure guides users through Brad’s professional journey without distraction, ensuring clarity and flow.
Responsive, device-optimised design: The layout adapts beautifully across mobile, tablet, and desktop—offering a consistent experience for every user.
Action-ready interface: A built-in resume download, contact form, and scannable sections make it easy for recruiters and collaborators to connect and engage.
Strategic content hierarchy: Visual cues, spacing, and sectioning guide attention exactly where it needs to go—highlighting achievements, values, and impact.
Creative Execution
Impact and Creativity
This isn’t just a resume site—it is a narrative experience. The visual and interactive concept is inspired by editorial storytelling and executive-level finesse. The homepage opens with a bold message—“Guiding Global Fortune 500 Companies to Unprecedented Success”—establishing Brad’s leadership impact in seconds.
Each section is visually distinct yet harmonised through consistent branding, custom iconography, and polished transitions. The scroll format allows the user to explore without getting lost—flowing naturally through career milestones, leadership values, and recognitions. The use of imagery and clean whitespace evoke professionalism while allowing the story to breathe.
Typography played a critical role: bold serif headers communicate gravitas, while legible sans-serif bodies support readability. The colour palette—a confident blend of deep teal, white, and warm gold—anchors the visual identity in both trust and approachability.
Functionality and User Experience
Functionally, the scroll structure was critical. It allows users to absorb Brad’s story in a linear, engaging way, without needing to jump around or download multiple documents. Key milestones are easy to scan. The "Download Resume" button is highlighted yet non-intrusive.
Responsiveness was another priority. Whether on mobile, tablet, or desktop, the layout holds its integrity—ensuring decision-makers, recruiters, or collaborators can view the site comfortably on any device. We also integrated a clear contact form at the bottom of the scroll, making it easy to take action after viewing the content.
Branding and Storytelling
This is not just a website—it’s a living personal brand. Brad’s leadership philosophies were elevated to design principles: clean, strategic, bold, and people-first. His professional story is told not only through words, but through the design’s calm authority. Every design and copy choice was made to reflect his executive mindset—confident but curious, strategic but approachable.
The storytelling isn’t about listing credentials. It’s about revealing character. His leadership values—speed, resilience, curiosity, diversity—are given their own space, visual emphasis, and digestible formats. These act as a unique differentiator, helping the viewer understand not just what Brad has done, but how he leads.
Execution and Design Excellence
Every element is tuned for usability and elegance. Headings draw the eye with authority. Paragraphs are short, skimmable, and structured. Design balance was meticulously considered—combining motion with focus, content with whitespace.
Subtle transitions—like in the resume section—give the site life without being distracting. His Leadership Philosophies are framed with precision. Imagery supports credibility. This wasn’t just a showcase—it’s a site that communicates poise, purpose, and performance in every pixel.
Summary
Brad Rosenfeld’s personal website stands as a digital portfolio of the future: clean, interactive, and credibility-rich. With scroll-based storytelling, strategic content, and modern design, the site positions Brad as a global executive leader while delivering a seamless user experience for recruiters, partners, and collaborators alike.
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