Kliq Realty | California, USA
Kliq Realty
Essential Brand Identity, Squarespace Framework Website, and Complete SEO Boost Case Study
Learn how we helped Kliq Realty launch a professional and scalable digital presence by delivering Essential Identity Design, a 5-page Framework Squarespace Website, and a Complete SEO Boost.
Professional visual identity
SEO visibility from day one
Tailored user experience
Strong early engagement
Project Overview
The Client
Kliq Realty is a fast-growing real estate brokerage committed to supporting agents through collaboration, innovation, and comprehensive tools. Built by four experienced agents, the firm aims to empower both clients and agents through a culture of trust and excellence.
The Challenge
With big ambitions and a bold vision, Kliq needed a digital foundation that could scale with their goals. They required a professional brand identity, a website that clearly communicated their agent-first mission, and strong initial SEO traction to help them grow organically from launch.
Our Approach
Visuable Packages
To bring this project to life, we delivered:
What We Delivered
Essential Brand Identity Design: Created a professional, scalable visual identity that blends warmth with professionalism.
5-Page Squarespace Website Framework: Built on our signature framework for agent attraction, with a clear user journey and responsive design.
Complete SEO Boost: Implemented keyword research, metadata optimisation, Google Console integration, and full on-page SEO for early search visibility.
Optimised User Experience: Structured page layouts and CTAs to guide visitors seamlessly from discovery to contact.
Visual Storytelling: Incorporated colour palette, typography, and geometric accents that reinforce trust, collaboration, and growth.
The Results
The Numbers
+88 site visits from zero visibility at launch
+179 page views, showing deep visitor engagement
+37 organic search visitors from targeted keyword strategy
+160 impressions in Google search within the first phase
+39 clicks from high-intent searchers
24.38% CTR, indicating strong alignment between content and user intent
These early wins signal powerful momentum for a brand-new site, with SEO performance expected to keep rising.
Creative Execution
Impact and Creativity
Kliq Realty’s creative direction was grounded in the dual need to appeal to discerning clients and ambitious agents. The brand had to radiate confidence and warmth—a tough balance to strike in the often-corporate real estate space. We developed a refined yet approachable identity anchored by a geometric logomark that integrates the letter “K” with a subtle house silhouette. This emblem is instantly recognisable and symbolises stability, trust, and home—a core promise of the real estate journey. The supporting design system included clean, contemporary typography and a carefully selected colour palette of warm neutrals contrasted by a striking teal-blue. This palette adds vibrancy while maintaining a sense of professionalism. Minimalist geometric accents were thoughtfully placed to reflect the brand’s structured approach to growth, without overwhelming the calm aesthetic.
Functionality and User Experience
Every page was designed with clarity and conversion in mind. Recognising that Kliq serves multiple audiences—buyers, sellers, and prospective agents—we structured each user journey with specific goals and calls-to-action. The “Work With Us” page acts as a strategic touchpoint, with tailored messaging for each audience group, supported by relatable imagery and concise service descriptions. Navigation was streamlined to remove friction, guiding users seamlessly from curiosity to contact. The five-page layout ensures each step in the journey has space to breathe—allowing storytelling, testimonials, listings, and contact information to flow naturally. The Properties page blends both featured listings and an MLS-powered property search, integrating credibility with functionality. From top to bottom, the site is mobile-first, fast-loading, and intuitive, making it easy for users to explore and take action—no matter their device or level of tech confidence.
Branding and Storytelling
The brand story we crafted for Kliq Realty reflects its agent-led origins and collaborative culture. Through both visuals and language, we communicated the firm's mission to support growth—both for their clients and their agents. The homepage delivers this message immediately, combining aspirational photography with concise messaging and a prominent testimonial to build credibility. The About page deepens the connection, sharing the story behind Kliq’s founding and spotlighting its leadership team, adding authenticity and a personal touch. Across the site, the consistent use of geometric visual language, calming colour tones, and modern fonts reinforces the sense of order, vision, and possibility. The logo’s house-shaped “K” acts as both a literal and metaphorical anchor for the brand—connecting every interaction back to real estate, home, and belonging.
Execution and Design Excellence
This project was delivered with an eye on both present performance and future growth. The framework-based design allows the Kliq team to scale their content—adding new agents, showcasing more properties, or expanding service offerings—without disrupting the core visual identity. We implemented SEO from day one, ensuring the site was indexed properly and optimised for relevant keywords, metadata, and images. Technical integrations with Google Console and MLS were carried out seamlessly, enhancing both discoverability and user functionality. Every element—from page spacing to button placement—was considered for both aesthetic balance and strategic impact. The Squarespace platform was customised to elevate visual appeal while remaining easy for the client to maintain. The result is a site that feels tailored, thoughtful, and distinctly “Kliq”—ready to evolve with the brand as it grows.
Summary
Kliq Realty now leads with clarity, purpose, and a standout digital presence. Through a sharp brand identity, strategic web layout, and a powerful SEO launch, the firm is well-positioned to attract new agents, support clients, and scale with intention. With a foundation this strong, the only direction is up.
Brand photography courtesy of Kliq Realty
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