Kelsey Doyle | California, USA
Kelsey Doyle
Complete Identity and Squarespace Website Case Study
Learn how we helped Soulentravel—founded by anthropologist and filmmaker Kelsey Doyle—establish a grounded yet editorial digital presence through a bold new brand identity and a fully custom Squarespace website.
Editorial-rooted visual identity
Immersive, structured portfolio
Multimedia-rich storytelling hub
Clean, intuitive navigation
Project Overview
The Client
Kelsey Doyle is a multimedia storyteller, anthropologist, and award-winning documentary filmmaker. Her platform, Soulentravel, explores the interconnectedness of people, place, and culture through experimental ethnography, film, photography, and sound. With a growing international audience and a body of work spanning from Stanford University to National Geographic, Kelsey needed a digital space that matched her calibre and voice.
The Challenge
Kelsey’s previous digital presence didn’t reflect the full depth or breadth of her work. She needed a brand and website that could house and organise a wide range of content—motion, still, audio, and experimental—while maintaining clarity and visual cohesion. Her vision called for a site that was minimal but expressive, rooted yet modern, and visually reflective of the earthy, dynamic spirit of her work.
Our Approach
Visuable Packages
To bring Kelsey’s vision to life online, we delivered:
What We Delivered
Visual identity design: created a modern logotype pairing editorial sans-serif fonts with subtle serif accents, supported by an abstract organic symbol inspired by topography and movement.
Editorial-style homepage: designed a cinematic homepage featuring video, featured projects, and brand narrative, finished with animated accents and hover effects.
Dynamic projects portfolio: built a filterable, thumbnail-based layout with pages dedicated to each project’s full narrative—including mixed media and research.
Engagements & Connect pages: enabled easy updates through blog functionality, and added direct contact points with integrated forms and social media.
About page as brand manifesto: crafted a rich, layered narrative page with horizontal tabs for CV, press, bio, and speaking engagements, all within an elegant scroll experience.
Fully responsive design: ensured a seamless experience across devices for curators, collaborators, funders, and followers.
The Results
UX & UI Design Outcomes
Editorial-rooted visual identity: the new branding is expressive and confident, aligning with the aesthetic of documentary journalism and academic integrity.
Immersive, structured portfolio: the layout makes it easy to explore Kelsey’s diverse content while maintaining clarity and visual cohesion.
Multimedia-rich storytelling hub: designed for seamless integration of film, photography, and audio across custom-built project pages.
Clean, intuitive navigation: a thoughtful user flow invites exploration while maintaining editorial polish and a minimal visual footprint.
“Zeynep was an absolute dream website designer to work with! I cannot recommend her or Visauble more highly. She was innovative and strategic with her designs and approach. Her calming, warm presence was a joy to collaborate on and I looked forward to each of our meetings. Her knowledge around website design, layout, navigation, branding, etc., to showcase and help me develop my personal brand and showcase my work has been an invaluable experience. Visuable has made the entire process seamless and it is an amazing value.”
Creative Execution
Impact and Creativity
Soulentravel’s creative execution strikes a balance between modernity and meaning. The brand identity pairs minimalist typography with an organic symbol inspired by topographic lines and fingerprints—visual metaphors for identity, place, and movement. This thoughtful system reflects Kelsey’s grounded, exploratory ethos.
The homepage opens with a full-screen video, establishing tone and trust from the start. Curated featured projects and subtle hover effects create a layered, editorial feel. Colour is used with restraint—earth tones and warm accents evoke both emotion and professionalism. Typography choices mirror magazine layouts, creating a rhythm that supports deeper storytelling.
Functionality and User Experience
The site was designed with diverse users in mind, from curators and collaborators to students and scholars. Projects are categorised by medium—Motion, Still, Audio, Experimental—and each project page supports long-form narrative, embedded video, and imagery.
Interactive elements like tabs and hover states guide exploration without distraction. Navigation remains clean and scalable, allowing the platform to grow as Kelsey’s work evolves, while maintaining clarity and ease of use across all devices.
Branding and Storytelling
Rooted in Kelsey’s heritage and mission, the branding process combined type and symbolism to create a distinctive, versatile system. The abstract logo mark represents both human identity and the landscape of journey—echoing the dual lens of anthropology and storytelling.
The serif-sans font pairing adds both structure and soul, supporting a tone that is academic yet personal. Every design choice—from layout to line—reinforces the story Soulentravel tells: one of connection, curiosity, and cultural depth.
Execution and Design Excellence
Soulentravel is a showcase of precision storytelling across digital mediums. From the typography to page flow, every design element reflects Kelsey’s interdisciplinary approach. The site is designed to scale with her work—allowing for more projects, media, and collaborators in the future. The result is a site that doesn’t just present Kelsey’s work—it echoes it. It’s immersive, impactful, and unmistakably her.
Summary
Kelsey Doyle’s new brand identity and website tell a story of modern anthropology through the lens of personal voice, documentary rigour, and visual poetry. With a dynamic brand assets and a multimedia-ready digital platform, the site now stands as a professional and poetic home for her growing body of work. It’s a creative ecosystem—designed to inspire, inform, and engage.
Brand photography courtesy of Kelsey Doyle
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