Brand Identity for Flax Women | Florida, USA
“Everything looks amazing!! Thank you so much girls! You really understood what we wanted!! ”
— Amanda Ferreira, Co-founder of Flax Women
BESPOKE Brand IDENTITY
The Problem
Flax Women is a clothing brand that focuses on casual, stylish clothing for strong women.
Amanda, founder of Flax Women was our previous client for her own personal brand. She reached out to us again with a vision to create a new clothing brand that proves that fitness women can be as elegant and classy as any top model on the catwalk and that muscles can be delicate and feminine.
The overall brand vibe Amanda was looking for was strong, feminine and going against the odds.
our solution
We’ve created a sleek, contemporary and impactful brand to convey femininity and to showcase Flax Women as the #1 place to shop for women with muscles.
We worked with Amanda to ensure that all the branding elements including a logo, colour theme, typography, bespoke graphic, and social media templates were exactly what she was looking for and became a recognisable style of her onlie presence.