Brand Identity for Anya Hurley | Bristol, UK
Brand Identity
Who ıs ANYA HURLEY?
Anya is a writer, campaigner for mental health awareness and the creator of ‘The path to positive self-awareness’.
Anya came to us with a clear vision of creating a brand identity that showcases her story and engages her audience to know more about ‘The Path to Positive Self-Awareness’. A holistic 40-step program designed to improve all aspects of a person’s mental, physical, and emotional well-being.
She also wanted us to design a series of 40 book, journal and workbook covers, which work well together, as one cohesive collection.
The overall brand feels Anya was looking for was sophisticated, calm, and approachable.
What we did
We worked with Anya to ensure that all branding elements including a logo, colour theme, typography, and bespoke artworks were in line with her vision.
As a result, we’ve created an editorial and appropriately sentimental brand identity that reflects Anya’s philosophical and inspiring personality.
We used the bespoke artworks that we’ve created as personalised elements of her book covers.