Brand Identity for The Traveling Light | New York, USA
“I am obsessed with the brand concept.”
BESPOKE BRAND IDENTITY Design
The Problem
Natalie is a gifted psychic medium that was born with the ability to see, feel, and hear, energy, spirit guides, and sacred symbols.The Traveling Light was founded after she came back from spending a summer in Costa Rica where she felt called to create a space for people to learn about their own natural healing abilities. Natalie came to us with the aim to create a brand identity with a minimal look that attracts and engages her audience, women who are looking for an inward journey to completely heal themselves. The overall brand vibe that Natalie was looking for was passionate, authentic, and spiritual.
our solution
We worked with Natalie to ensure that all branding elements including a logo, colour theme, typography, and bespoke graphics were in line with her vision. As a result, we’ve created a beautiful and clean brand featuring pastel colours and bespoke branding symbols inspired by Natalie’s personal experiences. Throughout the process, we had in mind that Natalie wanted to use these new assets to rebuild her website with the purpose to create an online nurturing environment and engage with people who are looking to experience their divinity, strength, and grace.
the outcome
“Love it, perfection!”
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