Brand Identity Design Services
Visuable is an award-winning digital agency partner trusted by over 1,500 brands in the USA, UK, Europe, and beyond.
Visuable is an award-winning digital agency partner trusted by over 1,500 brands in the USA, UK, Europe, and beyond.
Do you find it difficult to convey what makes your business special? Are you losing time and opportunities trying to connect with your ideal customers? We know how frustrating it can be when your brand doesn't capture attention or reflect your vision.
Among millions of brands, yours is one of a kind. At Visuable, our mission is to ensure everyone knows it.
Your audience should see themselves in your brand, we ensure they do. Our team of design experts will capture your unique essence of your brand and translate it into an iconic look that resonates with your audience. Whether you’re starting fresh or refreshing an existing brand, we’ll bring your vision to life and set you apart in a way that truly feels like you.
We believe your brand should express your vision in a way that connects with your audience. Our collaborative process dives into your goals and aspirations, ensuring we capture that unique essence that makes your brand unforgettable.
We understand that high-quality branding elevates the perceived quality of your products. At Visuable, we're passionate about bringing your vision to life. From brand identity and visual storytelling to strategy and cohesive design, we have the experience to make your brand stand out. Let’s work together to build a brand that truly stands out.
We’ve successfully delivered over 1,000 brand projects, all backed by meticulous attention to detail. With a wealth of five-star client reviews, you can trust us to bring your vision to life with care, expertise, and proven results.
We start by diving into your story and vision, then shape a visual identity that truly reflects who you are. Every element—from colours and typography to your logo and brand guidelines — comes together in a way that resonates with your audience. The result? A cohesive brand that stands out, inspires trust, and empowers you to grow confidently in any market.
For those looking to establish a distinctive brand personality including a custom logo, colours and typography, supported by an imaginative set of graphics.
WHAT’S INCLUDED
Brand discovery & planning questionnaire
60-min onboarding call
Logo design (primary, secondary, symbol and favicon)
Typography selection with up to 3x font styles
Colour palette development with up to 6x colors
10x brand graphics to enhance the brand personality
Social media banners & templates pack
1x Branded letterhead design (jpg & Word files)
3x Brand design phases
3x 30-min project progress call
Brand identity design guidelines
TIMELINE: 3-4 Weeks Process
PAYMENT PLAN: 50% on Booking, 50% on Delivery
RECOMMENDED ADD-ONS:
Expedited delivery within 2 weeks USD1000
6x unique hand-drawn icons USD595
3x digital pattern designs USD595
1x hand-drawn illustration from USD595
1x Logo animation / custom video edit USD595
For those looking to create a minimal yet stylish brand personality including a refined wordmark logo, colours and typography.
WHAT’S INCLUDED
Brand discovery & planning questionnaire
60-min onboarding call
Logo design (primary, secondary, symbol and favicon)
Typography selection with up to 3x font styles
Colour palette development with up to 6x colors
2x Brand design phases
2x 30-min project progress calls
Brand identity design guidelines
TIMELINE: 2-3 Weeks Process
PAYMENT PLAN: 50% on Booking, 50% on Delivery
RECOMMENDED ADD-ONS:
Expedited delivery within 1 week USD1000
Branded Letterhead (printable PDF and Word Doc files) USD395
10x Brand Graphics with your logo elements USD395
Social Media Banners and Templates Pack USD595
6x unique hand-drawn icons USD595
3x digital pattern designs USD595
1x hand-drawn illustration from USD595
1x Logo animation / custom video edit USD595
Unlock even more potential with our brand-building add-ons. From brand direction consultancy, through bespoke illustrations and marketing collateral, our add-ons are designed to create an iconic brand identity that stands out from the crowd.
Squarespace Website Design from USD2195
E-commerce Website Design from USD4995
Website Copywriting from USD1395
We've earned a 5.0-star rating from over 100 clients on Google My Business!
The Visuable team did an amazing job bringing my vision to life! Carmen and Efi were wonderful—always available, responsive, and made me feel heard throughout. Despite being on different continents, communication was seamless. My new website is beautiful, and the SEO boost will make a big difference for my business.
— Jennifer Vincent, WigsRYou
I’m incredibly impressed with my website design team, especially Noemi! The process was seamless, with a deep understanding of my goals that exceeded my expectations. Their expertise and attention to detail brought the professionalism I wanted for my brand.
— Chris Junker, The TMJ Relief Center
My experience with Visuable was fantastic from start to finish. Sérgio, Efi, and Carmen delivered first-class service, with Carmen’s expertise modernizing my website beautifully. The team was responsive and truly understood my vision. Highly recommended!
— Steve Lee, Steve Lee Photoworks
Working with Zeynep at Visuable was a fantastic experience! Her innovative, strategic approach and warm, calming presence made each meeting a joy. Her expertise in design, layout, and branding helped bring my personal brand to life seamlessly. Highly recommend Visuable for its incredible value!
— Kelsey Doyle, Soulentravel
From the start, Visuable impressed us with their exceptional communication, design, copywriting, and customer care. The final results on both our website and Mighty Networks platform are stunning and work seamlessly. We’re fully prepared to launch with the right tools for success—highly recommend Visuable!
— Tracy L. Cherpeski, Community of Practice
Beautiful design! Totally understood the branding and feel I was hoping to achieve. Eleni was a joy to work with; she was patient, clear and a very talented designer.
— Katie Jenkins, Composer
I'm just finishing up my website project with Visuable and my team has been great to work with. They have listened to what I am trying to accomplish and have been flexible in making adjustments as needed throughout the process. Even though we are all in different countries and time zones, it works. I look forward to continuing the relationship.
— Kristina Veaco, Veaco Group
Visuable did a fantastic job updating our company's website. We are grateful to Carmen for her project management, creativity, efficiency and responsiveness. This is the second time we have used Visuable and highly recommend them!
— Elissa Kittner, Martha Montag Brown
Extremely professional and responsive. I worried about the time and distance between us, but they delivered every time on time and exceeded my expectations.
— Joseph Dwight, 808StudioEros
The Visuable team is outstanding. They are very good communicators and have a wonderful design aesthetic. They interpreted all my ideas and came back with something better. Super knowledgeable and put me at ease at each step of the process. And now all my customers rave about my website!
— Michael Shields, Vica AI
Visuable delivered an outstanding service for our company. Developing and launching our new company website, with an excellent SEO boost package that is already meeting our end goal of increased sales and new leads.
— Michael Kennedy, Artios Global
We couldn't be more excited with our newly designed site! These guys are the real deal. They are professional in everything they do. You will not be disappointed!
— Scott Buchanan, Buchanan Design Studio
The team at Visuable did an incredible job strengthening the design and flow of our website. We leveraged Visuable for a strategic re-design and they were able to seamlessly improve the flow of the site to better communicate what we do with site visitors. We highly recommend them!
— Jenny Vazquez-Newsum, Untapped Leaders
A very humble and hardworking team with great customer satisfaction. The process was educational and creative, with strategic thinking of what is possible - we are now seeing exceptional website performance that we have never seen. Would love to work with the team again in the future.
— Hitesh Raja, Product Manager at AMP
Today I had an expert call with Noemi at Visuable - so so helpful and with really brilliant insights and advice - I can't recommend highly enough, we got so much covered in 60 mins and she got what I wanted immediately. Big thanks Noemi!
— Lawrence Zeegen, Founder of Meet Generation Alpha
Loved working with our designer Carmen and the whole team! They were super friendly, professional and delivered a fantastic and very upgraded website compared to what we had before. Have already recommended Visuable and will continue to do so.
— Lauren Rodriguez, Owner of Sparrow Design
I had a wonderful experience working with the Visuable team to create my consulting website. Throughout the entire process, the team was professional, responsive, and creative. A special shout-out to my project lead, Efi. Efi went above and beyond, bringing creative ideas to customize my site and offering support once it was launched.
— Laurie Penn-Moyer
Carmen transformed my previous website — it's gorgeous and I'm very satisfied. Thank you Visuable team for your support and for turning my vision of my website redesign into reality!
— Leslie T
I had the pleasure of working with Visuable to transform my website, optimize is with SEO, and revamp the content. I can't emphasize enough how delighted I am with the results and the overall experience. The team's kindness, availability, and professionalism were remarkable. My favorite part, which truly sets this agency apart is the team's warmth and dedication, that made the entire process enjoyable and stress-free.
— Luca Leonardini, Founder of Purpose-Driven Academy
This company is top notch. They are professional, timely, and accomodating in their approach. Not only is their work 10/10, but the way they onboard you is great too. Shoutout to Eleni for the design and Sergio for the SEO help!
— Max Ballo, Founder of Taru Wood
We had a fantastic time working with the team at Visuable! Everyone was extremely personable, patient, understanding, and flexible. Nothing but positive things to say! I will definitely be recommending their services to others.
— Sarah Stewart, Founder of UPM Skyline
Working with Visuable was a phenominal experience. I wanted a very minimalistic and high-end website, and Noemi, my web-designer pulled all my ideas together and created something very special to me.
— Philip Kang, Founder of Peak Aquatic Sports
Visuable immediately found a solution to our vision and provided a fast and customized service. The team is very easy to deal with, and ensures that you are well taken care of before launching your site. Their creativity is just so heart-warming!
— Garcia Hanson-Francis, Founder of CADJPro Payroll Solutions
It was an absolute pleasure to work with the Visuable team! They made the transition from Squarespace 7.0 to 7.1 effortless and exciting. I was searching for a clear representation of what I offer, and everything was pulled together perfectly for me.
— Jamie Pankow, Founder of Jamie Pankow Photography
Fantastic team. I worked with both Noemi and Sergio for a website revamp and seo, and they were both professional, listened to my feedback and concerns and made my vision come true. Will be reaching out to Visuable in the future!
— Francesca McKenzie, Founder of FitFX Training
Very very helpful and collaborative. I enjoyed the team’s consideration of my ideas and needs, while also offering their insight throughout the project.
— Rayshaun Johnson, The Founder of Nuvision Therapy
I now have completed 3 projects with Visuable and each time the team far exceeded my expectations. From the moment I first connected with Alisa during initial consultation, and Noemi and Eleni, my exceptional designers, I knew I was in capable hands.
— Ron Helman, Founder of Ron Helman Coaching
So happy with the results of my website! The team at Visuable are incredibly organized and talented. They walked me through the whole process and listened to my needs and produced a website and copywriting that is stunning and flows well.
— Christine Keochekian, Founder of CK Studio
The whole team was very professional, creative and provided a high quality site and copy.
— Jeremy Hirshberg, Strategic Zone Consulting
Really captured and brought my brand to life, and the team had very good attention to detail. Thank you!
— Dija Ayodele
Partnering with the Visuable team means more than just getting a brand identity, it means getting a strategic identity designer partner focused on your brand vision and dedicated to your business success. Here’s why we stand out:
Inka
SENIOR Design Lead
Inka channels her artistic expertise into visually striking brand identities, creating a distinct look that embodies your brand’s true spirit.
Noemi
Senior Design Expert
Noemi combines creative thinking with strategic insights to develop brand identities that instantly connect with your audience and build loyalty.
Carmen
SENIOR Design Expert
Carmen’s mastery of graphic arts and illustration shines through in her brand creations, capturing the heart of your business in a powerful way.
Eleni
Design Specialist
Eleni weaves architectural precision into brand design, ensuring cohesive visual styles that communicate your story with clarity and impact.
Get inspired by real stories of how our designs have made a difference for brands like yours.
Got questions? We’ve got answers!
Check out our FAQ section to learn more about how our brand identity design services can help you achieve your business goals.
Brand identity design shapes how people recognise and connect with your brand. It includes logos, colours, fonts, as well as the overall style and tone of your brand. A strong brand identity helps you stand out, build trust, and create a lasting impression with your audience.
Logo Designs: Includes the primary and secondary logo, symbol, and a favicon.
Typography Selection: Up to three complementary font styles that align with your brand and website.
Colour Palette: A cohesive palette of up to six colours tailored for your brand and website.
Brand Guidelines: A professional guide detailing all aspects of your brand identity, including logo variations, colour codes, font names, and other essential elements.
Social Media Banners and Templates: Designs tailored for up to three social media platforms, including banners for profiles and templates for posts.
Custom Brand Graphics: Unique design elements derived from your logo, perfect for enhancing your website and creating other branded materials (business cards, pitch decks, etc).
Branded Letterhead Design: A professional letterhead for official communications.
Three Phases of Design: A structured process for creating and refining your brand, ensuring it becomes the perfect representation of your business.
Three Project Progress Calls: Dedicated sessions with our designer to review the current stage, provide feedback, discuss your needs, and outline the next steps in the process.
Complete Identity Package: from USD1895
Essential Identity Package: from USD1295
You can see our standard packages in the price table above. If you’re looking for a more personalised solution, we’d love to chat. Book a free consultation, and we’ll create a custom quote based on your specific goals.
We begin with an in-depth brand discovery questionnaire to uncover your brand’s essence, core values, and the characteristics of your ideal audience. This is followed by an onboarding call, where we dive deeper into your vision, goals, and what makes your brand unique. Using these insights, we’ll craft every element — your logo, colour palette, typography, and overall design style — to not only reflect your brand’s personality but also resonate with your target audience.
Onboarding Call: We explore your brand’s essence, dreams and goals.
Brand Planning: We create a brand concept for your brand design style.
Design Phases & Feedback: You’ll see logo, colour and typography concepts, connect with us during progress calls, and guide us with feedback.
Final Delivery: We wrap everything into brand guidelines and hand over your design files.
Visit the How It Works page to know more about our process.
Absolutely. If you’re attached to the core of your brand but feel it needs a modern refresh, we’re here to help. Whether it’s updating your logo, refining your colour palette, or refreshing your typography, we’ll enhance your brand’s look while preserving the unique elements that make it recognisable and meaningful to your audience.
A strong brand identity helps in making your business memorable. It ensures that your audience can easily recognise and recall your brand, even in a crowded marketplace. By creating a cohesive and professional presence across all platforms — whether online or offline — it builds trust and credibility with your customers.
Yes, logo design is a core component of all our brand identity packages. All of our packages include multiple logo designs — primary, secondary, symbol, and favicon to cover all possible use cases.
Essential Package: about 2-3 weeks.
Complete Package: about 3-4 weeks.
Absolutely. We take pride in the brands we’ve helped create and refresh. You can explore our portfolio to see a variety of successful brand identities we’ve designed, showcasing our ability to capture unique visions and bring them to life with cohesive and impactful designs.
We offer up to three rounds of revisions as standard to ensure your designs are perfectly tailored to your vision.
We believe collaboration is key. During our process, we’ll discuss any ideas, preferences, or inspirations you bring to the table while also sharing our own creative concepts. Together, we’ll explore options, refine ideas, and shape a brand identity that feels authentic, unique, and perfectly aligned with your vision.
Yes, absolutely. Once the project is complete, we’ll deliver all the final design files in various formats, ensuring you have everything you need. These files will be ready for you to start using immediately, giving you full access to your new brand assets.
While we appreciate the creative possibilities of AI, our team doesn’t work directly with AI-generated logos. Most AI-designed logos don’t come in workable formats like scalable vector files, which are essential for editing and professional use.
AI tools also pull inspiration from existing designs online, meaning your logo might accidentally include elements from other copyrighted work. This can create problems when it comes to building a unique and legally safe brand identity.
On top of that, AI-generated logos often have design issues like unrealistic elements, inconsistent layouts, or even grammatical mistakes, making them difficult to refine and use effectively.
We’re happy to use an AI-generated logo as inspiration to understand your vision. However, for a high-quality, unique, and fully functional design, we recommend working with us to create something custom and original for your brand.
If you would like to explore how we can help, schedule your FREE consultation here.