Winch Yacht Recruitment | London, UK
Winch Yacht Recruitment
Squarespace Full Website & Complete Brand Identity Case Study
Learn how we helped Winch Yacht Recruitment launch a confident, maritime-inspired brand and a streamlined Squarespace website—purpose-built for connecting superyacht crew with hiring captains across the globe.
Maritime-inspired brand identity
Trust-building online presence
Streamlined Recruitment process
Mobile-optimised design
Project Overview
The Client
Winch Yacht Recruitment is a specialist crew recruitment agency serving the global superyacht industry. Founded by a former Bosun with nine years of onboard experience, the business is built on deep industry knowledge and personal trust with captains, officers, and yacht managers.
The Challenge
They needed a full brand and website build from the ground up. The site had to convey professionalism and maritime expertise while offering a simple and intuitive way for the crew to upload documents and express interest in roles. With a strong emphasis on trust, clarity and simplicity were key.
Our Approach
Visuable Packages
To bring Winch to life as a credible digital-first business, we delivered:
What We Delivered
Custom logo design: A minimal line illustration of a yacht winch paired with bold, all-caps typography creates instant recognition and authority.
Maritime-inspired colour palette: Deep navy, clean white, and crisp spacing communicate trust, clarity, and sophistication.
Refined typography system: Elegant serif-accented headings alongside clear body text balance professionalism with warmth.
Clear page structure: Pages were designed for both yacht owners and crew, making navigation effortless.
Recruiting functionality: A streamlined form allows the crew to upload CVs, certifications, and yachting documents quickly and easily.
Mobile-first responsive layout: Optimised for viewing and uploading from anywhere in the world—on deck or on shore.
The Results
UX & UI Design Outcomes
Professional visual identity: Instantly communicates industry focus and credibility with a clean, bold logo and colour scheme.
Targeted content structure: Clear pathways for both crew and recruiters, with information grouped by purpose.
Seamless document uploads: The Register page allows candidates to upload CVs, certifications, and references in one streamlined process.
Responsive performance: Optimised across devices, ensuring crew can register easily on mobile, even while travelling.
Creative Execution
Impact and Creativity
Winch’s website delivers immediate impact with its crisp nautical aesthetic and minimal yet powerful design. The custom winch illustration paired with bold, serif-accented typography conveys both authority and refinement. The colour palette—deep navy and bright white—grounds the design in maritime heritage while signalling professionalism. The balance between elegance and clarity reinforces Winch as a premium service rooted in real-world expertise. Every visual detail, from icon choices to layout spacing, is crafted to build instant trust with a discerning, international audience.
Functionality and User Experience
Functionality was front and centre, particularly on the Register page. This user-first form is structured with thoughtful logic—fields unfold in a clear, step-by-step manner, ensuring crew can upload CVs, medicals, and documents with ease. The site’s simplicity is its strength: the user journey is seamless, reducing friction whether the visitor is a captain seeking talent or a deckhand submitting documents from a yacht. Every component is optimised for mobile use, recognising the transient nature of the crew’s lifestyle and ensuring reliability across devices.
Branding and Storytelling
The branding speaks the language of the sea without relying on clichés. It’s mature, grounded, and quietly confident—mirroring the founder’s own experience onboard. Storytelling is subtly woven through the design, from the authoritative tone of headings to the calm precision of layout spacing. The visual identity evokes trust, which is crucial in an industry built on relationships and reputation. Rather than over-explaining, the brand’s simplicity and clarity tell a story of confidence, care, and credibility.
Execution and Design Excellence
Every detail of the site has been executed with purpose. The scalable identity system—logo, colour palette, and typography—provides consistency across digital and print, ensuring professional continuity. Pages load quickly, visuals remain sharp across breakpoints, and forms perform smoothly. The backend is built for longevity, allowing the Winch team to scale their recruitment operations without needing a redesign. This is a website that delivers more than good looks—it functions as a business tool, seamlessly integrating design, usability, and brand authority.
Summary
Winch Yacht Recruitment now has a complete brand and website that match its founder’s experience and vision. The result is a calm, capable, and credible digital presence—ready to support the global yachting community with clarity, care, and confidence.
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