Alex Greene | Colorado, USA
Alex Greene
Full Squarespace Website, Full Copywriting, Essential Identity and Illustration Case Study
Learn how we helped Alex Greene establish a powerful and authentic online presence by delivering a cohesive visual identity, emotionally resonant copy, and a beautifully crafted Squarespace website rooted in strategy and storytelling.
Bold brand identity
Strategic website copy
Intuitive site structure
Refined online presence
Project Overview
The Client
Alex Greene is a creative practitioner dedicated to guiding individuals through emotional healing, transformation, and personal clarity. His online platform, alexgreene.com, serves as a bridge between deep personal insight and practical support, combining his unique voice with his therapeutic and creative talents.
The Challenge
Alex approached us with a clear vision: to build a brand and website that felt deeply personal, emotionally intelligent, and visually grounded. He needed a space that was both welcoming and inspiring—designed to make complex emotional themes accessible and meaningful to a wider audience.
Our Approach
Visuable Packages
To bring Alex’s vision to life, we delivered a blend of strategic branding, purposeful design, and crafted storytelling through:
Custom Illustration
What We Delivered
Essential Brand Identity Design: Developed a refined visual system with symbolic elements and a muted, earthy colour palette to reflect introspection and calm.
Full Squarespace Website: Designed a multi-page, mobile-responsive site with thoughtful architecture that supports discovery and reflection.
Full Website Copywriting: Wrote emotionally engaging copy that mirrors Alex’s therapeutic voice while guiding users through his services and philosophy.
Bespoke Illustration: Created organic, line-based artwork to visually express abstract emotional states and personal growth.
Content Strategy & Page Flow: Structured the user journey for clarity—leading visitors from introspection to action without overwhelm.
SEO Setup: Included essential keyword research, metadata implementation, and search-friendly structure to support long-term visibility.
The Results
UX & UI Design Outcomes
Connected brand experience: Visitors are immersed in a visually coherent, emotionally resonant brand from first click to final scroll.
Increased trust and clarity: Visitors better understand Alex’s methodology and offerings thanks to clear, empathetic copy and intuitive layout.
Polished and professional aesthetic: The brand now stands confidently in the therapeutic and coaching space with a uniquely artistic identity.
Optimised for discovery and conversion: SEO structure and CTAs guide users toward deeper exploration and contact.
Creative Execution
Impact and Creativity
At the core of the creative direction was the intention to build not just a website, but a sanctuary—a space that slows the user down and invites introspection. We leaned into clean lines, generous whitespace, and muted tones to embody peace and clarity. Abstract illustrations add a poetic layer, offering visual metaphors for emotional themes like vulnerability, change, and renewal. Alex’s voice—authentic, grounded, and gentle—was mirrored in the typography and page flow, balancing creativity with professionalism.
Functionality and User Experience
The website design supports thoughtful interaction. Each page is designed to meet the visitor where they are—whether they’re browsing curiously or actively seeking support. Navigation is intuitive and non-intrusive, with clear sectioning and gentle movement. Anchors and soft transitions help maintain focus and calm. Importantly, all pathways are purposeful—inviting visitors to learn more, reflect, or reach out. The site performs beautifully across devices, ensuring accessibility and elegance no matter the context.
Branding and Storytelling
Alex’s brand is grounded in subtle strength. His logo mark—clean and intentional—sets the tone for a brand built on emotional clarity. Typography choices reinforce trust while allowing his message to take centre stage. The copy we developed avoids overt sales language; instead, it speaks from the heart, guiding readers through Alex’s philosophies and offerings. His story unfolds naturally, through a mix of headers, iconography, and content that centres the visitor’s emotional experience.
Execution and Design Excellence
This project demanded nuance—and every pixel reflects that. From the use of negative space to the softness of the illustration strokes, each design choice contributes to a cohesive, powerful whole. The site is built for depth, inviting visitors to explore without pressure. Alex’s personality is infused throughout—introspective, open, and inspiring. This isn’t just a website; it’s an invitation to pause, feel, and connect. The final product is both functionally sound and creatively bold—an expression of Alex’s unique presence in the wellness space.
Summary
Alex Greene’s case study is a testament to the impact of subtle, strategic creativity. Through compelling copy, evocative visuals, and thoughtful design, we created a digital experience that feels like a mirror to his mission. The result is a brand that holds space for others—clear, considered, and human. This project shows how design, when deeply aligned with purpose, becomes a powerful tool for connection and transformation.
Brand photography courtesy of Alex Greene
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