Casa de Bella | New York, USA
Casa de Bella
Full Squarespace Website, Complete Brand Identity Design and Complete Scheduling Case Study
Learn how we helped Casa de Bella establish a sophisticated digital presence and streamline their appointment bookings by delivering a Full Squarespace Website, Complete Brand Identity Design, and Complete Scheduling setup.
luxury brand identity
Simplified scheduling
Captivating web design
Consistent brand experience
Project Overview
The Client
Casa de Bella is a luxury beauty and aesthetics clinic based in the UK, dedicated to helping clients look and feel their best through expertly delivered treatments in a serene environment. Their brand is rooted in elegance, transformation, and self-confidence.
The Challenge
Casa de Bella needed a complete brand overhaul to align with its luxury positioning and attract high-end clientele. They also required a visually impressive website and a seamless scheduling solution to manage bookings for multiple treatment offerings efficiently.
Our Approach
Visuable Packages
To meet their goals and solve their challenges, we delivered:
What We Delivered
Custom Logo and Brand Identity: Developed a luxurious visual identity including logo, font pairing, colour palette, and branded graphics to reflect the clinic's premium services.
Full Squarespace Website: Designed and developed a sleek, modern multi-page website showcasing services, team, and client testimonials.
Professional Imagery and Visuals: Curated high-quality stock imagery and custom brand visuals that elevate trust and align with industry expectations.
Optimised Page Structure: Implemented intuitive navigation and interactive elements for a seamless user journey.
Complete Scheduling Integration: Set up Acuity scheduling with multiple appointment types, automated email flows, and calendar integrations.
Mobile and Technical Finalisation: Ensured flawless mobile responsiveness and performed final technical quality checks across all browsers and devices.
The Results
UX & UI Design Outcomes
Enhanced user experience: Clients now enjoy smooth navigation and a clear booking journey from homepage to checkout.
Increased online bookings: The scheduling system streamlines appointment management and has helped drive higher conversion rates.
Improved brand recognition: The visual identity is now cohesive and memorable, strengthening brand recall.
Stronger digital presence: The new website positions Casa de Bella as a leading, trusted name in luxury aesthetics.
Creative Execution
Impact and Creativity
The design for Casa de Bella blends modern elegance with a calming, spa-like atmosphere. We focused on creating a visual identity that instantly communicates luxury and tranquillity. The homepage opens with full-width hero imagery and soft neutral tones that set a peaceful tone while immediately establishing the brand’s high-end appeal. Carefully placed serif typography elevates the brand voice, while minimalistic layout choices allow the content—and services—to breathe. The muted blush and gold-accented palette nods to classic beauty while staying contemporary, creating a mood of effortless sophistication throughout.
Functionality and User Experience
Navigation is intentionally clean and intuitive, guiding users smoothly from discovery to action. A sticky navigation bar ensures consistent access to key sections like services and booking. Subtle scroll animations add depth and movement without overwhelming the serene visual tone. Icons and soft hover effects were chosen to reinforce clarity while keeping the site engaging. The mobile experience was carefully tailored, ensuring quick access to service details and booking tools for users on the go—crucial for a time-sensitive clientele.
Branding and Storytelling
The branding centres around themes of self-care, transformation, and elegance. Every design detail, from soft drop shadows to curated imagery of serene, confident women, contributes to an aspirational yet relatable narrative. The use of rounded button shapes and spacious layouts brings approachability to what could otherwise feel too high-end. This balance helps position Casa de Bella as both aspirational and welcoming. The brand voice was mirrored visually through refined yet warm design cues that invite users to trust and invest in themselves.
Execution and Design Excellence
Each page follows a consistent grid that ensures readability and elegance. White space is used generously, reinforcing the brand’s premium feel. The testimonial section employs large portrait photos and pull quotes to build trust and add a personal touch. The service pages use icon-led layouts and soft gradient dividers to enhance scannability while maintaining a cohesive design language. We implemented slight parallax effects on image blocks to create visual interest without distracting from content. Every visual choice, from colour to composition, reinforces Casa de Bella’s positioning as a destination for luxurious, professional self-care.
Summary
Casa de Bella now shines online with a brand and website that reflect the luxurious, caring, and expert experience they offer in-person. Their new digital identity not only attracts the right clientele but also supports seamless operations through smart scheduling tools. This project is a beautiful example of how strategic design and branding can elevate a business’s entire presence—both online and off.
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