Wander | London, UK
Wander
Squarespace Full Website Design Case Study
Discover how we brought Wander’s bold mission to life online—a modern possibility company helping people and organisations reimagine what’s possible—through a clean, expressive Squarespace website.
Bold, purpose-led design
Intuitive user journey
Inclusive, on-brand visuals
compelling messaging
Project Overview
The Client
Wander is a UK-based organisation championing new possibilities for people and companies ready to do things differently. Their mission is to unlock potential by building bridges between emerging talent and future-focused organisations across multiple industries.
The Challenge
Wander had a strong visual identity and a compelling message, but needed a website that would carry their evolving vision forward. They were looking for a platform that clearly communicates their mission and values while delivering a seamless, inspiring user experience.
Our Approach
Visuable Packages
To bring Wander’s mission to life online, we delivered:
What We Delivered
Website planning and brand alignment: We began with an onboarding call and planning questionnaire to ensure every page would reflect Wander’s bold mission and visual identity.
Typography and colour palette matching: We used their existing brand palette and fonts to maintain visual consistency.
Stock photography curation: We sourced striking, inclusive images to visually express Wander’s values and appeal to their target audience.
Minimalist, clean layout: We built a streamlined multi-page layout that puts opportunities and purpose front and centre.
Mobile-optimised responsive design: The site works flawlessly on all screen sizes, making job browsing and applications easy on the go.
Squarespace training: We provided step-by-step training so they could confidently manage and update their site after launch.
The Results
UX & UI Design Outcomes
Modern digital presence: The site communicates Wander’s vision with bold simplicity and space to reflect.
Improved user engagement: Clear structure and purpose-led CTAs guide visitors with ease.
Enhanced storytelling: The layout and visuals reinforce their positioning as a company of purpose and impact.
Streamlined mobile experience: Responsive design ensures high usability across all screen sizes.
“Working with Visuable has been awesome. Genuinely. They are super rapid, super talented and super cool people and I’m already looking forward to my next project with them.”
Creative Execution
Impact and Creativity
Wander’s website embodies a sense of space, openness, and intentionality—mirroring the brand’s belief in redefining what’s possible. The design avoids clutter, instead embracing full-screen sections with large mission-led headlines that anchor the narrative. This creates an editorial feel that balances visual calm with bold messaging. With oversized fonts, fluid spacing, and minimal distractions, the site empowers users to pause, reflect, and absorb. Every element is considered—nothing feels rushed or filler—which allows the brand's purpose and story to come through clearly and powerfully.
Functionality and User Experience
User flow on Wander’s site is intuitive, yet exploratory. The homepage immediately communicates who Wander is and what they stand for, while clear navigation invites visitors deeper into their work and ethos. Calls to action are softly integrated, giving the user agency in how they choose to engage—whether it's exploring projects, learning about their values, or connecting. Subtle transitions and interactions, like gentle fade-ins and anchored scrolling, support a smooth journey without distracting from the message. The site performs just as beautifully on mobile, ensuring access to opportunity from any device.
Branding and Storytelling
Wander’s identity is deeply integrated across visuals and messaging. The soft yet vibrant colour palette and thoughtfully curated photography create an inclusive, human-first tone. Typography choices reinforce clarity and strength—communicating confidence without shouting. Rather than explaining what they do in a conventional sense, the design and copy show who Wander is. The site acts as a digital storytelling platform, elevating testimonials, values, and real-world impact. It reflects not just a company, but a community driven by purpose and transformation.
Execution and Design Excellence
Every design choice contributes to a high-quality, scalable platform. The grid structure supports visual consistency while allowing creative flexibility on each page. Responsive design ensures every layout holds its integrity across devices. Design enhancements like hover effects and scroll-triggered animations are subtle, used to enrich the experience rather than distract. Technical elements—such as load speed, cross-browser performance, and alt text for accessibility—are expertly handled behind the scenes. The result is a thoughtful, elegant website that feels alive and deeply aligned with Wander’s mission.
Summary
Wander’s website is more than a digital platform—it’s a visual embodiment of their mission to create access and unlock opportunity. We helped bring that vision online with clarity, creativity, and care—resulting in a website that positions Wander as a confident leader in the space of purposeful transformation.
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