Career Studios | New York, US
Career Studios
Squarespace Website & Brand Identity Case Study
Learn how we helped Career Studios launch a purposeful brand and an empowering website that reflects their mission to support professionals in designing fulfilling careers.
Empowering visual identity
Intuitive website design
Trusted resource positioning
Storytelling-led brand
Project Overview
The Client
Career Studios is a career development consultancy offering personalised career strategy, resume design, LinkedIn optimisation, and workshop delivery. With a unique story-first approach, they empower individuals and companies to grow through clarity, confidence, and professional alignment.
The Challenge
The client needed a visual identity and website that could speak to two distinct audiences—individual professionals and corporate clients—without losing clarity or warmth. The challenge was to balance structure with inspiration and make it easy for both types of users to explore relevant services, understand the approach, and take action.
Our Approach
Visuable Packages
To help Career Studios position itself as both a personal and professional resource, we delivered:
What We Delivered
Custom logo design: A refined, elegant wordmark that combines structured and handwritten typography for emotional impact.
Timeless brand palette: Soft neutrals and minimalist tones that convey trust and calm.
Dual navigation: Clear split between “Individuals” and “Companies” on the navigation, guiding users to tailored content.
Services pages: Dedicated, individual pages for each core offering—Premier Career Kit, Coaching, Thrive Workshops, and Layoff Solutions.
Results page: A dedicated space showcasing client wins and transformations, building trust and credibility.
Embedded scheduling CTAs: Direct links to book Career Design meetings, integrated seamlessly into each flow.
The Results
UX & UI Design Outcomes
Refined dual-navigation system: Visitors can self-select their journey—either as individuals seeking career clarity or as companies looking to empower teams.
High-conversion CTAs: Strategically placed booking prompts drive user interaction without feeling intrusive.
Service clarity: Each offering is explained in a benefits-first, outcome-driven way that supports decision-making.
Empowering storytelling: Every page reflects the ethos of helping people discover and own their professional potential.
Creative Execution
Impact and Creativity
Career Studios’ website design captures a rare balance—where structure meets soul. The custom logo, blending clean serif typography with a flowing handwritten accent, becomes a visual metaphor for the brand's mission: career design rooted in clarity and personal growth. This duality carries throughout the design—orderly layouts paired with soft colour tones create a welcoming and professional atmosphere. Every element, from font hierarchy to white space, is intentional and empowering. The design avoids anything overly corporate, inviting visitors into a calm and inspiring space to explore career possibilities.
Functionality and User Experience
User pathways are smartly split into two—Individuals and Companies—making navigation effortless for both. This dual-track structure ensures that each audience finds content tailored to their needs without confusion. Calls to action, such as “Book a Career Design Meeting,” are embedded throughout the site and styled to feel like natural extensions of the content, never pushy. Each service page is broken into digestible sections, focusing on outcomes and emotional benefits. Mobile responsiveness is flawless, ensuring the user experience remains polished across all devices—ideal for professionals on the move.
Branding and Storytelling
The brand identity carries Career Studios' message with warmth, poise, and purpose. A neutral palette reinforces calm and trust, while elegant typography bridges professional clarity with personal care. Storytelling is front and centre—client wins, transformation journeys, and relatable service descriptions create a human-first tone. The website doesn’t just explain what Career Studios does—it showcases who they are and why it matters. From thoughtful copy to confident headings, the brand voice is authentic, consistent, and emotionally resonant.
Execution and Design Excellence
Every pixel on the Career Studios website serves a purpose. The layout adapts fluidly between audiences, while also being scalable for future growth. Design elements—like anchored CTAs, consistent padding, and modular content blocks—support both form and function. Whether browsing on desktop or mobile, the site feels seamless, with fast load times and refined styling. The backend is just as intuitive, giving the Career Studios team the ability to update content without complexity. This is a high-performing platform crafted to elevate the brand experience and support long-term growth.
Summary
Career Studios now has a brand and website that reflect its dual purpose: empowering individuals and equipping organisations. Through thoughtful design and strategy, we helped them translate their mission into a digital experience that informs, engages, and inspires action.
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