Brand Identity and Website Design for Racing For Vets | Chicago, USA
“The Visuable team worked with me to put some solid thought into the design, bring those thoughts to reality, and then finalize the website on an incredibly tight schedule.”
— Brett SanPietro, FOUNDER OF Racing For Vets
Brand Design
squarespace Website Design
Magnet Design
The Problem
Brett SanPietro, the founder of Racing For Vets, is (in his own words) an amateur cyclist on a mission to prove you don’t have to be a pro to achieve great things.
Brett founded Racing For Vets - a veteran serving non-profit – to enrich the lives of America’s veterans, forging in-person and online health and wellness communities for veterans, families, and their supporters.
After our first meeting with Brett, we immediately knew that he would benefit from going through our branding process to help him nail his brand identity to go along with his non-profit values.
Our Solution
We worked with Brett to create a powerful, strong, and patriotic brand that would convey their values for camaraderie and community. We achieved this by using reds, whites, and blues combined with clean lines and imagery that represented their adventurous spirit for the outdoors and nature.
Through our signature process, we ensured that all branding elements, including a logo, color theme, typography, and bespoke graphics were in line with the brand vision and perfectly integrated with the website’s design style.
The Racing For Vets’ website is an All-In Branded Squarespace Website that allows you to donate directly to the nonprofit organization and sign up to stay on top of their real-time updates.
the outcome
“The Visuable team was incredibly helpful and flexible.”
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