How brand photography can help you attract more customers?
So what’s your excuse for having that pixelated, wonky image on the front page of your website, representing you and your fantastic business?
The visual consumer is ever evolving and expectations of photography are higher than ever. As everyone can now take a half-decent picture on their smartphone, the photography and imagery representing your business needs to reflect the quality of your work, and exceed your customers’ expectations.
I’m going to talk you through why you should invest in professional brand photography for your business but first…
Who say’s I need captivating imagery for my website? Science!
About 20% of our brain is purely there for vision and visual processing. We can process visual information a lot quicker than written text, making it a vital form of communication for you to tap into when promoting your business. These facts alone reinforce how fundamental it is for you to have a wealth of captivating imagery hosted on your website, as it enables you to tell the story of your brand within a matter of seconds.
You know the saying “a photo speaks a thousand words”? It’s time to cut out the clutter, strip the design to an absolute minimum and replace heavy graphics and blocks of written information with images that capture the spirit of your business and tell the story of your brand. This reduces the amount of information your customer has to then process, providing them with a more pleasant customer journey whilst tapping into their emotions and hidden desires.
Why should I invest in bespoke brand photography for my website?
Your website is your first impression—and every detail needs to communicate professionalism and credibility. If you're wondering what kind of images will truly reflect the quality of your service, working with a skilled brand photographer can make all the difference. Here’s what to look for in a brand photographer to ensure your shoot delivers images that are not only stunning, but strategically aligned with your brand identity.
You and I both know that customers will check out your website before doing business with you. I do it all the time—whether I’m choosing a restaurant, a new hairdresser, or booking a place to stay. And when you’ve finally invested in a beautiful new website, the last thing that should let you down is a poorly lit, blurry photo that doesn’t reflect your brand's value.
If you’re not quite ready to hire a pro or want to prepare yourself before a shoot, don’t worry—you can still get started with DIY. Check out our top tips for capturing the perfect brand photos to help elevate your imagery, even if you’re just using your phone for now.
Take our FREE Instant Online Brand Audit to find out what tools you might need to attract your ideal customers!
Do I need to invest in brand photography for my business?
Professional brand photography is quickly becoming a new norm in the world of marketing. In this smartphone society anyone can hold up a camera, press a button and take a picture. The ability to transform a picture into something interesting – a photo that tells the story of your brand and connects with your ideal audience – is a skill. If you want your imagery to speak for your brand then each image needs to be structured in a concise and coherent manner like a grammatically correct story.
But can’t I just buy a good camera?
Yes, absolutely you should. If you’ve got the hours to dig in and really learn the art then you will definitely benefit from brushing up your photography skills as a tool to promote your business.
When it comes to the “official” business photos that set the tone for your brand on your website, social media, newsletters and blog headers - those should absolutely not be taken on your smartphone. As I said before, quality of your images will be unconsciously linked with the quality of your service; what kind of image does a quick smartphone picture portray to your customer about your brand? Having a professional take care of your brand photography needs is a smart business move that will be worth your investment.
Why?
A brand photographer is a specially trained marketing professional, who combines amazing photography skills with strategic marketing knowledge to create visuals that attract your ideal clients and convert your website visitors into brand ambassadors.
Want to know more about our brand photoshoot expert call? Find out how brand photography can help your business grow!
Get in touch!
If you would like some professional help from a team of digital branding experts, you can talk to us directly and we will be happy to answer any of your questions or simply have a chat.
