Here’s everything you need to know about SEO.
If you’re looking to learn about SEO, you’re in the right place!
As certified and experienced , we are here to address the elephant in the room, also known as search engine optimisation. SEO is an essential marketing tool! So much so that it’s one of the most invested marketing initiatives in 2023.
As an agency that works with small businesses to large corporations, we have the knowledge and expertise to give you the lowdown on everything SEO. From putting Mandalaki Studio at the top of Google searches for luxury product design to putting Soflo Chefs in the lead for Personal Chefs and Catering in Miami. We have you covered!
Here are the TOP 5 questions we get asked about SEO:
What is SEO?
Search Engine Optimisation (also known as SEO) is a set of strategies used by an SEO Expert over time to increase the visibility of your website in search engines such as Google.
There is no magic in SEO: it requires strategic research, in-depth keyword analysis, and an understanding of fundamental strategies that help your website appear at the top of search results for the right people at the right time.
What is an SEO keyword?
When we talk about SEO, we always bring up keywords. Keywords are simply words or groups of words that users enter into search engines to find a specific product, service, or solution.
Your SEO keywords could be your services, locations, or potential solutions to your customers' problems. In order to properly optimize your website, the SEO Expert must discover what keywords your clients/potential clients are using in their searches.
What is SEO research?
Research is the starting point of any SEO project. The goal is to determine which keywords to use on your website to rank it higher, and this research can happen in different ways, using a variety of resources.
One good resource to get started with SEO and start finding keywords for your website is Google Keyword Planner. This tool helps you to see how your keywords rank on Average Monthly Searches, analyse the Competition Level around your selected keywords, and find keyword recommendations that may help increase relevant traffic to your website.
At the end of your research, you should have a list of keywords that you are confident will be the most effective in optimising your website! This list is analysed and transformed into Page Titles, Page Descriptions, and Image Alt-descriptions and sprinkled throughout your website's headings, sub-headings, and body copy.
If you would like to learn more about SEO and receive personalised recommendations, We can walk you through everything during our 60-minute SEO Expert Call, and you'll leave with every tool and resource you need for your SEO journey, as well as an Essential Keyword Mapping Strategy and On-site Website Optimisation.
Why are locations important for website optimisation?
When you search on Google, Google uses your current location to provide you with more relevant results.
This means that Google is becoming more aware of your location as it anticipates that you will seek the most convenient solution. Furthermore, most search engine users, for example, on Google, tend to search for "What are the best hairstylists near me?" or "What are the best hair salons in London?"
Whether you have a physical location or not, you need to take advantage of this in your website optimisation. Outlining where you want your business to appear on Google will increase the likelihood of customers in your desired locations discovering you!
Consider our optimiSation work for Anna Chabura, the founder of Health Means Happiness.
Anna is an experienced personal trainer and nutritional therapist who works virtually and provides clients with online consulting.
Anna has booked our SEO Boost package, which involves strategy calls with keyword research, strategy mapping, and website optimisation to ensure that her website is thriving in Google rankings.
Having Anna previously worked professionally in the UK market, Health Means Happiness needed to remain optimised for the same market, which resulted in an optimisation based on the location of Bristol City Centre. This strategy was extremely successful, and Anna is showing up at the top of searches on the first page on Google for “personal trainer in Bristol”, receiving over 1000 monthly visits to her website and daily inquiries for her personal training sessions.
If you, just like Anna, need some help putting the strategy together and optimising your website, learn more about our SEO Boost package here.
Why is a Blog beneficial to SEO?
Blogging is an essential resource to help your website rank higher in Google searches as it offers an opportunity to utilise additional keywords that you might not have used on your main website.
A blog will also help you to answer your customer's questions, as this is precisely what they are asking Google, and that's how your blog will point them to your website. Google appreciates new content, so updating your blog shows Google that your website is still ALIVE, and this helps increase your ranking.
Our marketing team strives to blog one piece of content per week for a total of four per month. We recommend developing a strategy, such as ours, to which you can commit for long-term success. Check out our 60-min Blogging Expert Call if you need help and support getting started with your Blogging SEO strategy.
Here's what one of our clients said about working with us:
“Excellent work by Alisa and Efi on our SEO and website design. I was delighted by the quality of the output and I found the team at Visuable very easy to work with. I would highly recommend and look forward to working with them again in the future.”
Finally, SEO is all about understanding your client and their search habits, and no one knows your clients better than you!
Whether you need an SEO strategy and complete website optimisation, want to learn more about SEO, or are planning to take on blogging and would like to make sure you know how to optimise your posts, we've got you covered. Or, if you already have a Squarespace website and are wondering how your current SEO is performing, we’ve created a completely FREE SEO Audit that you can book right away.
Our FREE 20-minute SEO Audit with our in-house SEO Expert will allow you to review your current Squarespace website optimisation and receive feedback and recommendations for improving your current strategy.
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