Brand Identity and Website Design for Sushi Muse | New York, USA
Brand Design
squarespace Website Design
The Problem
Sushi Muse is a Japanese restaurant in NYC focusing on providing a unique and healthy culinary experience. Sushi Muse didn’t have a website or brand identity prior to working with us. They came to us with the goal to establish a distinctive brand identity so they could tell their brand story. The overall brand vibe that Sushi Muse was looking for was minimal, sophisticated, and authentic towards building an online community who are passionate about a high-end sushi experience.
our solution
We worked with Sushi Muse to ensure that all branding elements, including a logo, colour theme, typography, and bespoke graphics were in line with the brand vision. We’ve created a minimal brand style that reflects their goal to add unique flavor to New York’s rich food culture. To achieve this, we’ve created a colour palette that reflects elegance and simplicity and a logo that reflects cleanness and high quality. We then used all the branding assets to build a website that tells the Sushi Muse’s story and engages its audience to view their unique menu online and order via the website.