VHTSNY
VHTSNY
Squarespace Ecommerce Website Case Study.
Learn how we helped VHTSNY enhance their ecommerce experience and modernise their brand presence by delivering a Squarespace Ecommerce Website package.
Ultra sleek design
Clear sizing guidance
Accurate tax calculations
Squarespace 7.1 migration
Project Overview
The Client
VHTSNY is a New York-based fashion brand specialising in technical, minimal, and urban-inspired apparel for jiu-jitsu athletes and enthusiasts. Their online presence needed to match their progressive, sleek ethos while providing a smooth shopping experience.
The Challenge
VHTSNY needed a migration from Squarespace 7.0 to 7.1 to ensure future scalability. Their goals included improving tax calculation accuracy for US customers, integrating a detailed size guide into the shop, and achieving an ultra-modern design that truly reflected their elevated brand image.
Our Approach
Visuable Packages
To address VHTSNY’s needs and desires, we delivered the following package:
What We Delivered
Migration to Squarespace 7.1: ensured a seamless transition while preserving the brand’s integrity and enhancing future platform functionality.
New sleek design layout: crafted an ultra-modern, clean aesthetic with high-impact visuals aligned with VHTSNY’s brand ethos.
Custom size guide integration: introduced an intuitive, easy-to-access size guide within the product pages to simplify the buying process.
Corrected tax calculations: implemented proper checkout settings to ensure accurate US sales tax collection based on customer location.
Enhanced shopping experience: optimised the product filtering, categorisation, and checkout processes for a faster, more enjoyable customer journey.
Responsive mobile design: tailored every design element to work perfectly across devices, maintaining VHTSNY’s aesthetic while boosting usability.
The Results
UX & UI Design Outcomes
Seamless user navigation: customers can easily explore products, check sizing information, and complete purchases with minimal friction.
Striking visual identity: the website now truly reflects the premium, progressive essence of the VHTSNY brand.
Improved checkout accuracy: correct tax calculations have removed a major barrier to customer trust and successful transactions.
Boosted mobile usability: mobile-first refinements ensure shoppers enjoy a premium experience from any device.
“Working with Visuable was seamless. Communication was clear throughout, and they truly understood our vision. The new site is sleek, functional, and perfectly aligned with our brand. From the smooth migration to the enhanced shopping experience, everything just works.”
Creative Execution
Impact and Creativity
The new VHTSNY website radiates confidence and modernity. From the very first glance, visitors are immersed in a high-fashion, technical aesthetic that resonates with the brand’s progressive athletic audience. The combination of sharp, minimal layouts and high-contrast visuals echoes the sense of discipline and precision that VHTSNY embodies.
Functionality and User Experience
Every aspect of the design was intentionally crafted to make shopping simple yet engaging. The product pages offer streamlined access to crucial information such as sizing, materials, and fit, while the updated checkout flow ensures a smooth, intuitive experience. The seamless blending of visuals and functionality gives customers an effortless path from browsing to buying.
Branding and Storytelling
The website redesign centres VHTSNY’s identity as a forward-thinking brand at the intersection of fashion and martial arts. Through impactful visuals, a minimalistic structure, and thoughtful UX enhancements, the site becomes a digital reflection of the brand's philosophy: elegant in form, powerful in function. Each product page tells a story of craftsmanship, innovation, and performance.
Execution and Design Excellence
Attention to detail underpins the entire project. The mobile experience mirrors the desktop’s bold simplicity, ensuring brand consistency across all platforms. Custom features such as the size guide integration and corrected tax setup were implemented seamlessly, enhancing the customer journey without complicating the design. Every choice supports the ultimate goal: to create a site that feels as refined and precise as the gear it promotes.
Summary
The VHTSNY ecommerce migration and redesign project exemplifies how powerful design, seamless user experience, and strategic functionality can elevate a brand’s online presence. By focusing on simplicity, precision, and user needs, Visuable helped VHTSNY not only transition to Squarespace 7.1 but also craft a customer journey as sleek and strong as their apparel. The result is a site that captivates, converts, and perfectly aligns with the brand’s progressive spirit.
Brand photography Courtesy of VHTSNY
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