My Era Events | Washington, USA
My Era Events
Complete SEO Boost and Full Framework Website Case Study
Learn how we helped My Era Events enhance their online visibility and attract more traffic by delivering a complete website redesign on one of our Frameworks and SEO strategy.
164.3%
INCREASE IN
Search traffic
91%
INCREASE IN
page view
169.2%
Increase IN
clicks
631.3%
INCREASE IN impressions
Project Overview
The Challenge
The client needed a brand-new, website that not only reflected their elegant service offering but also improved discoverability through SEO. With minimal initial traffic and a low search presence, the goal was to increase visibility and engagement.
Our Approach
Visuable Packages
To meet My Era Events' goals, we delivered the following packages:
What We Delivered
Full Website Design: We used one of our Frameworks to build a sleek and mobile-friendly Squarespace site that mirrors the luxury and warmth of the brand.
Keyword Strategy & Optimisation: We conducted strategic keyword research to attract the right audience and increase organic search visibility.
SEO Meta Descriptions & Page Titles: Each page was enhanced with optimised metadata to support indexing and ranking.
Image SEO & Accessibility: We optimised images with alt text and file names to boost search relevance and accessibility.
Technical SEO Implementation: We connected the site to Google Console, submitted the sitemap, and ensured fast loading speeds.
Structured Calls to Action: Clear and persuasive CTAs were placed throughout the site to increase user interaction and enquiry rates.
The Results
The Numbers
Visits +164.3%: Daily search traffic grew from 14 to 37, showing clear traction from SEO efforts.
Unique Visitors +77.2%: The site nearly doubled its reach, increasing from 57 to 101 users.
Page Views +91%: Users explored more content, jumping from 111 to 212 views.
Clicks +169.2%: More people found and interacted with the site in search, rising from 13 to 35.
Impressions +631.3%: The brand appeared in more relevant search results—up from 281 to 2,054.
“The Visuable Team crafted a beautiful website and handled our SEO flawlessly. Their 5-star service made the process seamless, and we can’t wait for the results!”
Creative Execution
Impact and Creativity
The My Era Events website was designed to evoke the emotional essence of celebration—joy, elegance, and intimacy. From the first scroll, visitors are welcomed into a digital experience that mirrors the feeling of walking into a beautifully curated event. The design direction draws inspiration from fine art and editorial styling, with soft neutrals, delicate typography, and intentional white space creating a serene, high-end feel. This aesthetic wasn’t just about beauty—it was crafted to reflect the heart of the business: creating bespoke, unforgettable moments for clients.
Every element was thoughtfully chosen to position My Era Events as a premium, modern event planning brand. The imagery—light-filled, graceful, and curated—helps prospective clients envision the emotional impact of their own special day. The combination of visual softness and structured layouts strikes a balance between creativity and professionalism, helping build trust while also inspiring.
Functionality and User Experience
We approached user experience with the mindset that the website should feel as seamless and joyful as the events My Era plans. Navigation is kept intentionally simple to eliminate friction, guiding users through a story-like journey from the services offered to testimonials and galleries of past events. Interactive plugins, subtle hover animations, and mobile responsiveness were all fine-tuned to support user flow while maintaining a polished aesthetic. Whether viewed on desktop or mobile, the site maintains its sophistication and clarity.
Branding and Storytelling
At the heart of this project was the goal to communicate more than just logistics—it was about emotion. The brand story unfolds through copy and design that speak to the dreams and values of My Era’s audience: those who want their celebration to feel effortless, elegant, and truly personal. The tone of voice is warm and reassuring, emphasising the client's role as a trusted guide throughout the planning journey. Testimonials are positioned to highlight real emotional transformations, and each section builds on the narrative of creating timeless memories.
Execution and Design Excellence
Visuable approached this project with strategic creativity. Rather than overwhelm with features, we focused on crafting a clean, luxurious look that prioritises clarity and connection. The design uses consistent visual motifs—soft blush tones, refined fonts, and organic image placements—to create a cohesive and immersive feel. Technical performance, including load speed and SEO integration, was implemented with equal precision. The end result is not just a website, but a refined digital experience that expresses the brand’s unique ethos and gives visitors a clear, confident path to convert.
Summary
This project for My Era Events showcases how strategic design and SEO can come together to create real business impact. With a user-friendly, elegant website and a sharp SEO strategy, we empowered the client to reach a wider audience and tell their story more effectively. The growth in traffic and engagement proves the power of combining creativity with clear technical strategy.
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