Lili Gamine
Lili Gamine
Shopify Ecommerce Website Case Study
Learn how we helped Lili Gamine, a pet-loving illustrator, bring children's creativity to life through custom pet-themed bedding by delivering a bespoke Shopify Ecommerce Website.
Whimsical design
Smart filtering
Fully responsive layout
Story-driven visuals
Project Overview
The Client
Lili Gamine transforms children's drawings of their dogs and cats into heartwarming custom bedding. Each piece is a unique celebration of childhood imagination and pet companionship, wrapped into a bedtime experience.
The Challenge
Lili needed a simple, graphics-led design that would showcase her playful product range. The website also required a powerful filtering system to help customers browse custom options with ease.
Our Approach
Visuable Packages
We delivered a comprehensive solution through: Website planning and onboarding
What We Delivered
Custom page design: Created page layouts styled to reflect the nature of children’s art.
Advanced filtering: A robust search filter lets users browse by pet type, style and colour.
Shopping cart integration: Set up a smooth cart experience to reduce friction at checkout.
Product upload and styling: Featured products, ensuring each felt personal and visual.
Mobile responsiveness: Ensured the site lookedl and functioned perfectly on every device.
Training and aftercare: Delivered a 60-minute Shopify training for confident management.
The Results
UX & UI Design Outcomes
Whimsical design brings children’s artwork to life with playful, hand-drawn elements.
Smart filtering makes it easy to find custom bedding by pet type, style, and colour.
Fully responsive layout ensures a joyful experience across all devices.
Story-driven visuals create an emotional connection between kids, pets, and products.
“I’m sooo happy — you truly made my day! I love, love, love it. The design looks amazing, and I appreciate all the thoughtful details. Thank you for your incredible work and patience. I’m really grateful.”
Creative Execution
Impact and Creativity
The Lili Gamine website captures the essence of childhood imagination through a clean and inviting design. The use of soft pastel colours and ample white space creates a serene backdrop that allows the vibrant product images to stand out. This minimalist approach ensures that the focus remains on the unique, child-inspired bedding designs, evoking a sense of warmth and creativity.
Functionality and User Experience
Navigating the website is intuitive and user-friendly. The straightforward menu structure and clear categorisation of products make it easy for visitors to find what they're looking for. The responsive design ensures a seamless experience across all devices, allowing users to explore the collections effortlessly, whether on a desktop or mobile device.
Branding and Storytelling
Lili Gamine's brand story is woven throughout the website, from the heartfelt product descriptions to the cohesive visual elements. The consistent use of typography and color palette reinforces the brand's identity, while the inclusion of children's artwork as part of the product imagery adds a personal and authentic touch. This storytelling approach fosters an emotional connection with visitors, highlighting the brand's dedication to celebrating children's creativity.
Execution and Design Excellence
The website's design excellence lies in its simplicity and attention to detail. Each element, from the layout to the imagery, has been thoughtfully curated to create a harmonious and engaging user experience. The site effectively balances aesthetic appeal with functionality, resulting in a platform that not only showcases the products beautifully but also resonates with the target audience.
Summary
Lili Gamine’s Shopify website is a calm, elegant space that celebrates children’s creativity through thoughtful design and intuitive functionality. Visuable crafted a clean, visually soothing platform that lets the charm of child-inspired pet illustrations shine. The result is a seamless shopping experience that feels both warm and professional—inviting families to explore, connect, and celebrate the unique stories behind every product.
Brand photography Courtesy of Lili Gamine
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