Locals Tacos and Tequila | Virginia, USA
Locals Tacos and Tequila
Complete SEO Boost and Full Squarespace Website Case Study
Learn how we helped Local Tacos and Tequila expand their digital reach and drive more online and in-person engagement by delivering a Complete SEO Boost and Full Squarespace Website.
40.8%
INCREASE IN
site visits
22.2%
INCREASE IN
UNIQUE VISITORS
11.1%
Increase IN
page views
77.4%
INCREASE IN Search traffic
Project Overview
The Client
Local Tacos and Tequila is a vibrant, community-loved Mexican restaurant offering authentic dishes made from fresh ingredients. With its warm atmosphere and loyal clientele, the eatery is a staple in its neighbourhood.
The Challenge
Despite their popularity offline, Local’s online presence was limited. They needed a digital refresh to attract more online orders, boost local search visibility, and increase physical footfall through improved user experience and SEO.
Our Approach
Visuable Packages
To help Local Tacos and Tequila grow their digital footprint, we recommended and delivered:
What We Delivered
Custom Squarespace website design: Delivered a vibrant and intuitive website experience that mirrors the restaurant’s lively in-store vibe.
Keyword-optimised SEO strategy: Targeted local and food-specific keywords to improve search visibility and drive qualified traffic.
Mobile-first responsive layout: Ensured a seamless browsing and ordering experience across all devices.
Google Console integration: Set up technical SEO features including sitemap submission and indexing to boost discoverability.
Image SEO and on-page optimisation: Optimised site images and metadata to further enhance performance and local search rankings.
The Results
The Numbers
Visits +40.8%: More users discovered the website, showing a clear uplift in local and organic traffic.
Unique Visitors +22.2%: A growing number of new customers found the site, expanding the restaurant’s reach.
Page Views +11.1%: Increased engagement across pages reflected user interest and site navigation improvements.
Search Traffic +77.4%: The SEO strategy delivered a substantial increase in organic search visibility and traffic.
“Brilliant work, thanks! Loved working with Visuable team!”
Creative Execution
Impact and Creativity
We infused Local’s new website with a bold, festive spirit that mirrors the in-person dining experience. Inspired by the rich textures and vibrant colours of traditional Mexican culture, we used warm tones, playful accents, and mouth-watering visuals to evoke a sense of place and personality. The homepage opens with an immersive hero image, instantly capturing attention and setting the tone for what’s to come. Each section flows with rhythm and life, inviting users to explore the menu, book a table, or learn more about the story behind the restaurant.
Functionality and User Experience
Built with a mobile-first mindset, the site offers smooth navigation and fast loading on all devices—essential for today’s on-the-go diners. We strategically placed high-converting features such as booking prompts, food category filters, and order buttons to simplify user journeys and drive action. Customers can now preview menu items at a glance, view operating hours, or tap to book—all within seconds. The structure is intuitive and engaging, ensuring every visitor can find what they need effortlessly.
Branding and Storytelling
Every design choice was grounded in Local’s brand essence: community, authenticity, and flavour. We used real-life imagery to highlight the care and craft behind each dish, while the conversational tone of the copy captures the voice of a passionate local eatery. The story unfolds naturally as users scroll—from the welcoming tone of the homepage to the heartfelt description of their culinary roots—creating a cohesive narrative that builds trust and loyalty.
Execution and Design Excellence
This wasn’t just a design update—it was a digital transformation. From fluid animations to SEO-integrated layouts, every element was meticulously crafted for both form and function. We balanced bold, eye-catching design with technical precision, ensuring seamless performance across all devices. The vibrant aesthetic not only reflects Local’s energy but also differentiates it from cookie-cutter competitors in the local food scene. By merging storytelling with strategy, we turned a static online presence into a dynamic business asset.
Summary
The new website for Local Tacos and Tequila is more than just a digital presence—it’s a powerful growth tool. With a bold look, seamless UX, and a strong SEO foundation, it connects the restaurant with more of the community they serve, turning visits into regulars and searches into loyal customers.
Brand photography courtesy of Local Tacos & Tequila
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