Pollen&Co
Pollen&Co
Squarespace Ecommerce Website Case Study.
Learn how we helped Pollen&Co launch a beautifully designed and fully functional e-commerce website that reflects their brand's essence and drives online sales by delivering our Full Squarespace E-commerce Website package.
Enhanced site structure
Refined visual aesthetic
Optimised shopping experience
Mobile-first design
Project Overview
The Client
Pollen&Co is a premium lifestyle and homewares brand offering a curated collection of goods for intentional living. Their online store at pollen-co.com is the brand’s primary retail space, connecting them with a style-conscious customer base.
The Challenge
The Pollen&Co team needed a brand-new e-commerce website that matched their elegant aesthetic while delivering a smooth, conversion-focused customer journey. Driving online sales through well-structured navigation and design was key.
Our Approach
Visuable Packages
To help Pollen&Co meet their ecommerce and design goals, we delivered:
What We Delivered
Custom online store design: A tailored layout that mirrors Pollen&Co’s elevated brand and encourages exploration.
Product upload and category structure: Organised collections and products for a refined yet scalable start.
Mega menu and advanced filters: Designed to support easy browsing across multiple product categories.
Optimised shopping cart and checkout: Styled and simplified to reduce friction and drive completed purchases.
Mobile-responsive experience: Fully adaptive layouts ensure beautiful performance on phones, tablets, and desktops.
Mini SEO implementation: Conducted keyword research, provided SEO strategy for each page and written page titles, and meta descriptions for foundational visibility.
The Results
UX & UI Design Outcomes
Site Navigation Revamp: Clear category structure and filters improved the product browsing experience
Bounce Rate Drop: Streamlined layouts and smart CTAs kept visitors engaged and encouraged action
Unique Visitors Growth: Elevated branding and mobile optimisation increased return visits and brand interest
Sales Readiness: A polished shopping experience that’s built to convert from day one
“Honestly, I love it. The layout looks fantastic, and the little bee mouse icon is such a lovely touch! I really appreciate all your work and patience. Everything is looking so great!”
Creative Execution
Impact and Creativity
Pollen&Co’s new website is more than just an online store—it’s a brand experience. From the start, we designed with the idea of “intentional living” in mind. Every visual element supports this narrative: soft, neutral tones evoke calm and clarity, while clean layouts create space for products to breathe and shine. The result is a digital environment that reflects the values of the brand—elegance, simplicity, and authenticity. This was a conscious move to create a space that invites users to slow down and engage meaningfully with the products, rather than simply scroll past.
Functionality and User Experience
The user experience was carefully designed to feel effortless. We introduced a mega menu and smart product filtering so users can browse by category, colour, or collection—mirroring how a customer might explore products in a thoughtfully curated physical boutique. Strategic CTAs guide the journey, while minimalist page design keeps the focus on discovery and conversion. Each interaction—whether it's exploring a product, adding to cart, or completing a purchase—was mapped to feel intuitive, grounded in both user psychology and ecommerce best practices. This ensured the site is not only beautiful but built to perform.
Branding and Storytelling
The storytelling is subtle, but powerful. Through curated photography, copy that speaks softly but with confidence, and seamless content flow, we crafted a sense of trust and belonging. Product pages aren’t just about features—they share context, use, and emotion. We aimed to communicate the feeling of owning a Pollen&Co product: how it enhances your space, complements your style, and becomes part of your daily rituals. This depth of narrative positions the brand as more than a retailer—it becomes a lifestyle companion.
Execution and Design Excellence
Technically, every detail has been built with polish and precision. We blended bold design standards—like dynamic hover effects and adaptive layouts—with subtle enhancements, such as custom button styling and typography hierarchy, to elevate the overall feel. The site is designed to scale with the brand, with flexible page templates and expandable product architecture. By merging beauty with usability, we ensured that Pollen&Co’s website isn’t just aesthetically striking—it’s a strategic business asset.
Summary
With their new Squarespace e-commerce site, Pollen&Co now has a digital home that not only looks stunning but sells beautifully. Built with both their customers and brand at heart, the site is ready to support growth, deepen brand connection, and drive online sales
Brand photography Courtesy of Pollen&Co
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