Chrissy & Co | Vancouver, Canada
Chrissy & Co
Complete SEO Boost, 7h Copy Review&Rewrite and 4h Design Review&Restyle Case Study
Learn how we helped luxury interior design firm Chrissy & Co enhance their digital presence, increase local traffic, and attract more clients across North America by delivering a Complete SEO Boost, Copywriting, Design Review, and Scheduling setup.
93.5%
INCREASE IN
website visits
101.5%
INCREASE IN
UNIQUE VISITORS
92.4%
INCREASE IN
page views
88.9%
INCREASE IN local traffic
Project Overview
The Client
Chrissy & Co is a luxury interior design firm renowned for elegant, curated spaces that blend timeless style with bespoke personal touches. Based in Vancouver, their refined portfolio attracts high-end clientele throughout Canada and the U.S.
The Challenge
Chrissy & Co needed to increase its digital visibility in a highly competitive local market. The goal was to improve website performance, increase organic and local traffic, and enhance the overall customer journey through better content, design, and functionality.
Our Approach
Visuable Packages
We implemented a strategic combination of packages tailored to support brand visibility, client engagement, and lead generation:
What We Delivered
SEO Strategy: Implemented a keyword-rich SEO plan targeting local and North American design markets.
Copy Refinement: Enhanced tone of voice and clarity across key pages to better connect with the brand’s luxury clientele.
Design Restyle: Subtle but effective design improvements increased aesthetic appeal and usability on multiple pages.
Scheduling Integration: Set up an intuitive booking flow using Acuity to simplify the consultation process.
Local SEO Optimisation: Created geo-targeted metadata and enhanced image SEO to boost visibility in Vancouver.
On-page Enhancements: Strengthened calls-to-action and content flow to drive deeper user engagement.
The Results
The Numbers
Visits +93.5%: Significant growth in overall site traffic within 90 days post-launch.
Unique Visitors +101.5%: More high-intent users explored the site, leading to stronger conversion potential.
Page Views +92.4%: Visitors browsed more pages per session, showing improved interest and content quality.
Local Traffic +88.9%: Targeted SEO helped the brand attract more Vancouver-based clients.
“I loved working with Visuable. Efi listened to my needs and delivered a beautiful website that is now attracting clients my way.”
Creative Execution
Impact and Creativity
The creative direction for Chrissy & Co was guided by one central idea: design as an experience. We aimed to echo the emotional journey a client goes through when transforming their space—moving from aspiration to realisation. The website became an extension of this narrative, inviting visitors to step into a world of calm, considered luxury.
We leaned into visual storytelling with editorial-inspired layouts, subtle transitions, and thoughtful white space. This allowed the content to breathe, mirroring the balance and harmony found in Chrissy’s interiors. Every design choice was made to convey trust, professionalism, and aesthetic refinement—hallmarks of the brand’s ethos.
Functionality and User Experience
Functionality was woven seamlessly into the design. We simplified user flows, making it easier for clients to explore, connect, and book. Every interaction, from image galleries to the new Acuity scheduling feature, was designed to feel intuitive—almost invisible—so the content and brand could shine.
Branding and Storytelling
Chrissy & Co’s voice—elegant yet approachable—was amplified through copy and layout. We placed emphasis on the brand’s role as both curator and collaborator, helping clients craft spaces that reflect their lifestyle and values. Each section of the site reinforces this positioning, guiding visitors through a journey of inspiration, credibility, and connection.
Execution and Design Excellence
The website now acts as a digital atelier—a curated space that reflects the artistry of the brand. Subtle design refinements elevate the user experience without straying from the brand’s established aesthetic. The final result is polished, purposeful, and deeply aligned with Chrissy & Co’s luxury design identity
Summary
Chrissy & Co’s website now reflects the high standard of the brand’s design ethos, while performing as a powerful tool to attract and convert ideal clients. With strategic updates across content, layout, and SEO, we helped transform the site into a high-converting, user-friendly experience that celebrates luxury in every detail.
Brand photography courtesy of Chrissy & Co
Consult with our Experts
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Our team understands the challenges of launching a brand online, and we’re here to answer all your questions and simplify the process for you. Let’s go!
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