Brand Identity and Squarespace Website Design for Relax Me Happy | Bristol, UK
Squarespace WEBSITE DESIGN
BRAND IDENTITY DESIGN
brand photography
Memberspace Platform
Who ıs relax me happy
Zofie is the Founder of Relax Me Happy, and a woman on a mission. A mission to help you find your Zen in this busy world of ours! Zofie came to us asking to create a new brand identity and website for her business Relax Me Happy. She was looking for a cool, contemporary and classy look and at the same time a calm, feminine and delicate feel. Zofie's audience is ambitious stressed out folks who want to get away from the stress of everyday life and relax their mind.
what we dıd
After a 2-hour brand clarity session, we've concluded that the best place for the shoot will be Zofie's house so that we can showcase who she is as a person, outside of her business. The next stop was at Zofie's garden studio where she sees her clients. Zofie brought a friend along to the shoot so that we could capture images that show her interacting within a lifestyle scenario - this really brought out her friendly and positive personality. We've shot breathtaking images of Zofie meditating on the street, reinforcing her message of “Finding your Zen in this busy world of ours”.
We've created a simple and classy monochrome colour palette supplemented by a gentle touch of Zofie's favourite PANTONE shade - Pale Dogwood. This was the colour that we used to brand her visuals too by incorporating it into the brand photo shoot through subtle flowers, outfits, fashion accessories and books. We've redesigned Relax Me Happy logo, using a combination of ultra modern and handwritten fonts to maximise the personable, cool and sophisticated effects.