Brand Identity and Website Design for Gavin McCoubrey | Southampton, UK
“I am incredibly pleased with everything. ”
—Dr. Gavin McCaubrey, owner of Dr. Gavin McCaubrey
Brand Design
Squarespace Website Design
The Problem
Dr. Gavin McCaubrey is a consultant Plastic & Reconstructive Surgeon. His main interest is in Hand Surgery and Lower Limb Trauma Reconstruction (including amputation). Before working with us, Dr. Gavin didn’t have his own personal website to showcase his private consultant services, he only had his public services on the NHS website. By only having his public services on the NHS website, he was not able to market his specialization in hand surgery and lower limb trauma reconstruction so he needed a personal website focusing on this specific niche. The overall brand vibe that Dr. Gavin wanted to portray was simple, approachable, and minimalistic.
our solution
We’ve created a contemporary, simple and professional brand to showcase Dr. Gavin as an expert in the Medical field including logo, colour theme, typography, graphics, templates for his social media accounts and business cards. Dr. Gavin said some of his patients are afraid of surgery and its best not to show any behind the scened images of his process. For this reason, we created a collection of hand-drawn icons that demonstrate the steps patients will go through - this approach felt more appropriate and less scary, which is what the goal was. We created a full collection of brand photos, but the visual story focused more on patient service experience before the surgery, showing Dr. Gavin as a friendly and approachable person, giving an insight into his clinic as well as the surgery room, ultimately building trust and credibility within his patients. All the branded elements, photos and copy was used to create a beautiful website that showcases what Dr. Gavin’s brand is about.
the outcome
“I have had very positive feedback from anyone who has seen the website. My website looks modern, pictures are great and it is very easy to navigate - thanks for your great work Visuable team! ”
Where can we find you online?
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