Brand Identity and Website Design for Fitography Files | Nashville, USA
“Visuable did an amazing job and were super professional to work with”
— Amber Larkins, Owner of Fitography Files
Brand Design
Copywriting
Squarespace Website Design
The Problem
Amber is a photographer that empowers, promotes, and encourages confidence in women. Amber had a website and branding before working with us. The website was DIY, outdated and didn’t reflect the true passion Amber has for photographing women to make them feel empowered. Amber’s main goal of the website was to ensure it was female focused, clear and unique and that it showcases her portfolio of work in an engaging and beautiful way.
our solution
We’ve created a feminine, luxurious and clear brand that has a female empowerment vibe to it. When creating Ambers website, it was important to really capture why she has chosen to focus on photographing females. We did this by carefully selecting images that focused on strong, beautiful women, produced copywriting that communicates her mission and created a logo and brand colour palette with shades of black, grey, pink and red to reinforce the strong femininity vibe.