Aces High | London, UK
Aces High
Website Design Case Study
Learn how we helped Aces High reposition its brand with a premium website designed to attract more corporate bookings.
Premium Brand Positioning
Clearer Brand Messaging
Improved User Journey
Higher Booking Potential
Project Overview
The Client
Aces High is a female-led corporate training and team-building company that uses poker as a unique framework for developing leadership, communication, negotiation and strategic thinking skills. Their workshops help businesses strengthen collaboration and decision-making through engaging, hands-on experiences.
The Challenge
Although poker is central to the experience, Aces High wanted to move away from the stereotypes often associated with casino nights and gambling entertainment. Their existing online presence didn't accurately reflect the calibre of their workshops or the value they delivered to corporate clients.
The goal was to create a website that repositioned the business as a premium corporate training provider, clearly communicated its unique offering and encouraged more businesses to enquire about workshops.
Our Approach
Visuable Packages
We delivered a website experience through:
What We Delivered
We designed a bespoke website that aligns with Aces High's premium positioning while making the customer journey simple and engaging.
Our approach included:
A modern, professional visual identity that distances the brand from traditional casino imagery.
Clear messaging focused on leadership, communication and business development outcomes.
A structured user journey that guides visitors through the services with confidence.
Responsive layouts that provide a seamless experience across desktop, tablet and mobile.
Strategic calls to action placed throughout the website to encourage enquiries and bookings.
Every element was designed to build trust, establish credibility and help prospective clients quickly understand the value of Aces High's unique approach to corporate training.
The Results
A Website That Reflects the Brand
The new website successfully repositioned Aces High within the corporate training market.
By moving away from casino-inspired expectations and placing greater emphasis on leadership, strategy and professional development, the website now presents the business as a trusted partner for organisations looking to invest in their teams.
Clearer messaging, refined design and an improved user experience work together to build confidence with decision-makers while supporting the business's goal of increasing corporate bookings.
Creative Execution
Impact and Creativity
The creative direction challenges traditional expectations by presenting poker as a strategic business tool rather than entertainment. Clean layouts, purposeful imagery and sophisticated typography create a premium aesthetic that immediately sets the brand apart within the corporate training space.
Functionality and User Experience
The website has been designed around clarity and ease of use. Visitors can quickly understand the services, explore workshop options and navigate effortlessly towards making an enquiry. Every page has been structured to reduce friction and support conversion.
Branding and Storytelling
The website tells a stronger brand story by highlighting the business outcomes of every workshop. Rather than focusing on cards or casino culture, the messaging centres around leadership, teamwork, communication and strategic thinking—creating a narrative that resonates with HR professionals, business leaders and event organisers.
Execution and Design Excellence
Every aspect of the website balances visual appeal with commercial performance. From responsive layouts and accessible navigation to clear messaging and conversion-focused design, the final result delivers a professional digital experience that supports long-term business growth.
Summary
Aces High needed more than a new website, it needed a new perception.
Through strategic website design, we helped reposition the business from a poker-themed experience to a premium corporate training provider. The result is a professional online presence that communicates the true value of the brand, builds trust with corporate audiences and provides a stronger platform for generating future bookings.
Brand photography courtesy of Aces High
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